Luxury Department Stores Will Welcome General Growth Of Brand Performance In Spring

In recent years,

The days are hard.

High places are not cold, luxury goods "winter" all together.

With the recent presentation of the major luxury group earnings, the spring of luxury seems to be coming.

Is this really the case? Has the luxury market really survived the winter?

According to a survey, not only shopping centers, but also the traditional department stores also show the phenomenon of luxury department stores against market growth.

In the process of downloading the department stores, luxury stores have maintained steady growth.

General growth in brand performance

Christian Dior recently released the first quarter 2017 report, the group's total revenue during the reporting period was 10 billion 400 million euros, an increase of 15% over the same period.

French luxury goods company MOET & CHANDON Hennessy LV group (LVMH) recently announced that the first quarter of March 31, 2017, LVMH revenue reached 9 billion 900 million euros, up 15% over the same period last year.

The group said the reason for its growth is that its sales of all luxury brands have increased strongly.

LV and Fendi are the main contributors to growth.

LV's product lines have increased, especially the new Monogram series.

Sales of Fendi continued to grow significantly under the strong promotion of leather goods and garments.

The performance of C, line, Kenzo, Loewe and other brands also increased.

The perfume and make-up department also achieved a 15% growth rate, mainly because several brands of perfume sold well. The perfume Mon Guerlain launched by Guerlain and Angelina Jolie was popular in the first quarter.

All sectors achieved double-digit growth, which only occurred in 2011.

Christian Dior recently released the first quarter 2017 report.

During the reporting period, the group's total revenue was 10 billion 400 million euros, an increase of 15% over the same period.

Among them, Christian Dior Couture revenue was 506 million euros, an increase of 18% over the same period last year.

The group said that in the first quarter, the spring and summer clothing series designed by the new creative director in 2017 was highly valued.

The Christian Dior attributed its first quarter growth to its relatively low performance last year.

In the same period last year, the impact of the 2015 terrorist attacks in Paris led to a poor overall consumption environment in Europe.

Although the year 2017 was good, does this mean that luxury goods are coming to spring? Christian Dior said that the current trend can not be used as a basis for predicting annual performance.

For the future development, Christian Dior will continue to develop its brand and strictly control costs and investment.

LVMH is also cautious to say that because of the bad market environment in the first quarter of last year, the growth in the first quarter of this year is encouraging, but it is unlikely that it will be too much reference for the remaining 2017 quarters of the fiscal year.

In addition, at the beginning of 2016 this year's performance conference call, LVMH Group Chairman and CEO Bernard Arnault said that she was not optimistic about the future.

This year, LVMH may also rely on mergers and acquisitions to expand its market share.

According to the analysis of the industry, the high-end consumer industry is in the pition stage, and new growth points and driving forces can be excavated from three aspects.

First, the enterprise must return to the "regular" business line, pay attention to the two aspects of cost and investment, peel off the business of less profit; secondly, develop more attractive products; finally, enterprises must make use of some new fields of flourishing development, such as online shopping, airport shopping, etc.

Prospects for China's market

The growth of high-end shopping centers and luxury department stores shows that the domestic luxury goods market is beginning to pick up.

Although the luxury group has a wait-and-see attitude and reservations about its future performance, but with the difficult situation of shopping centers and department stores in China, the high-end shopping centers and luxury department stores issued bright report cards from last year to the beginning of this year.

Shanghai's Hang Lung Plaza, which is dominated by luxury goods, has increased sales significantly since the second half of last year. The whole shopping mall can basically achieve an increase of 20% per month.

By December last year, it broke the single month sales record of Hang Lung square since 2001, and rewritten the record again by January this year. The monthly growth rate exceeded 30% in January last year.

In the first quarter of 2017, sales volume of two shopping malls in Shanghai has reached an increase of more than two digits in the first quarter of 2017.

At the same time, it also maintained a 100% rental rate, and rentals continued to grow steadily.

Not only shopping centers, but also the traditional department stores show the phenomenon of luxury department stores against market growth.

According to RET's latest statistics, luxury stores have maintained steady growth in the downward trend of the department store industry.

High end shopping center and

The growth of business performance also shows that the domestic luxury market is beginning to pick up.

The latest financial data released by Hermes Hermes show that sales in mainland China have rebounded, helping overall sales rise 4.9% year-on-year, with sales in the fourth quarter of 2016 increased by 4.1% over the same period last year.

The financial data released by the US Coach group in the first quarter of 2016 to 2017 show that the sales revenue of the North American market was $691 million this year, down 16% from the same period last year.

At the same time, China's market has handed out a brilliant report card, and sales revenue in mainland China has maintained a two digit growth rate.

Italy luxury group Salvatore Ferragamo has also released its core financial data for the fourth quarter of fiscal 2016 and the whole year.

The Asia Pacific region is the main market of Ferragamo. However, the growth rate of China's mainland has increased by 6% over the same period, but the growth rate in the fourth quarter has reached 13%.

The latest luxury industry research report released by Euromonitor International shows that global luxury consumption is expected to continue to grow in 2017, but the growth rate will slow down.

But Asia is an exception. China's economic rebound will help accelerate the growth of the Asian region.

Moreover, China is expected to replace the United States in five years and become the world's largest luxury market.

On the basis of the changes in the global luxury retail industry in 2016, Japanese media analysts pointed out that one of the new trends of Luxury Retailing in 2017 is that Chinese luxury consumers will gradually return to China.

The Bank of France, Paris, is also optimistic that the consumption of luxury goods in mainland China will continue to grow by 5% in 2017.

Retailers are also very optimistic about the Chinese market, and many brands are actively deploying in the domestic market.

The secret of Vitoria recently appeared in Shanghai and Chengdu. The store has four large shopping spaces. Besides selling the brand's underwear products, it also introduces home and beauty products. This shows its importance to the Chinese market.

The hot performance also proved its success in the Chinese market, with only 1 million 300 thousand yuan per day for flagship stores in Shanghai.

According to the reporter, in the second half of the year, the company will continue to expand in other first tier cities in the country, and the 2017 year's grand show may also be sung in Shanghai, which shows its great determination to expand the Chinese market.

As for the future development of Chinese market, Zhu Zhaorong, director of China retail and retail Service Department of first Pacific Davies, said that the demand for Chinese luxury goods market is very good, and Chinese consumers' shopping habits and preferences are changing rapidly.

It is becoming more and more important. Strategies that are truly suitable for local development, product innovation, professional training and VIP service customization will be the key to the future development of luxury brands in China.

For more information, please pay attention to the world clothing shoe and hat net information report.