17 Signs Of The Rise Of The Store, The Future May Be More Crazy Than The Electricity Supplier.

The cost of electricity providers is getting higher and higher.

The electricity supplier has been developing rapidly for many years. The cost of the electricity supplier has been no less than that of the physical store: artificial 11%, Tmall point 5.5%, promotion cost 15%, express 12%, after sale 2%, financial cost 2%, water and electricity rent 2%, plus tax, if there is no gross profit margin above 50%, the electricity supplier simply can not continue to operate.

When everything is quiet, there will be strong new life nurtured. It will lead the next round of recovery.

Great opportunities are inevitable in the great depression.

In this era of uncertainty, all kinds of reversals will happen at any time.

For example, in the era of PC Internet, Taobao and Jingdong changed their lives.

However, in the era of mobile Internet, they have been reduced to traditional enterprises. Recently, more and more counter attacks have been launched on physical stores, such as ZARA, 7-Eleven and the "1973 used car mode" mentioned below. This shows that the physical stores are beginning to rise quietly.

We must see this change.

If we now turn the reason for the depression of the physical shops directly into the depression of the whole economic situation, it is obviously wrong.

In fact, the real economy is not defeated by the electricity supplier, but is defeated by itself.

The traditional brand of online sales is better.

Price advantage is the key factor, so as long as we can't get the same price on line and line, entity businesses will be defeated by themselves.

According to media forecasts, after six years of shuffling, the real store has arrived at the most critical moment of life and death.

Please remember: the best business model must be born in the most chaotic era.

In the truth, there is a famous saying in philosophy: "man is the yardstick of everything. When human beings exist, everything exists. When human beings do not exist, everything does not exist."

This shows that the only standard of all things in the future is "man". Everything is due to "please".

The degree of your courting of people determines the value of your existence.

The same is true for commodities. We must show respect and concern for people.

The essence of business is from "trading relationship" to "service relationship".

This is a very pleasant change. The opportunity for a physical store to recover is coming!

On the other hand, several big business platforms, whether Alibaba, Jingdong or Amazon, have encountered bottlenecks without exception. The rise is the ceiling, profit growth tends to slow down, and market demand is almost saturated.

The double 11 economy is a typical loss making call. The price war has led to the era of no profit for Chinese retail. While destroying the traditional economic structure, the electricity supplier itself has been bogged down in a swamp.

The advantage of the electricity supplier is also disappearing. The cost of opening a "online shop" has exceeded the rent of the physical store. For example, for Taobao, the cost of attracting a customer is about 80 yuan, but the price of many products is less than 80 yuan.

At this time, because most of the "physical stores" can not soberly understand themselves, business is stagnant, which leads to "entity shop" rent decreasing.

As a result, the cost of "online shop" is rising, while the cost of "physical store" is declining, and the two have finally reached the same level.

Until now, both of them have finally run to the same starting line, all zeroing and fair competition.

In the future, business is competing for the consumer groups born in 80 and 90s. This group is born without substance and products. What they need is a kind of "care". This kind of care needs more face-to-face communication and touch.

And this is exactly the biggest opportunity for a "physical store"! If I give me a chip, I bet the physical store will win.

Because the core competitiveness of business is changing from "price" to "service", but how can it be a "physical store" opponent when competing for services? Let alone think again, what kind of sense of loss do we have when we walk on the street without a row of shoppers with scattered rows?

The electricity supplier is using the "price" counter attack entity shop, now the entity shop needs to use "the service" to pull back a bureau! Japan has also had the entity shop recession period, but after several years of adjustment, the stable rise, the present China is just like the Japanese then.

Starbucks was once attacked by COSTA and a dozen cafes. But after a comprehensive change in design and a more emotional and more experienced theme store mode, it was once again occupying the market.

Take a look at ZARA. It also buys clothes, but it brings the clothing store back to youth.

Many stores are still hovering because they haven't waked up yet.

Has been fighting the price, the advantage.

In the future, those homogeneous products will become less competitive. Only those entities that can provide users with unique experience will stand out.

Under this big trend, many electric providers are forced to move from the line to the offline, offering entities to provide consumers with an experiential place to make up for their weaknesses.

This is the essence of the "upgrading of consumption": the retail industry has entered an era of relationship from a trading era, businesses can move on the physical store to create an unparalleled consumption scenario, but the electricity supplier is trading through computers and smart phones, so it is difficult to provide consumers with unique experience. They must seek breakthroughs.

This is the essence of "demand upgrading": consumers need to pform from product satisfaction to spiritual satisfaction.

People used to move with objects, but now they are people.

At that time, the culture, innovation, experience and feelings of businessmen will be the heroes.

These 17 signals prove that physical stores will be a major trend of future development.

Over the past two years, a series of policies to support "double creation" have been launched, which has greatly stimulated the upsurge of private entrepreneurship.

According to statistics, in 2015, the average number of newly registered enterprises reached 11600 per day in China, with an average of 8 companies per minute. This is perhaps the biggest entrepreneurial wave in human history.

A large proportion of them chose to start their own stores.

The wave of entrepreneurship in 2016 will continue to grow, and the wave of entrepreneurship will continue in 2017, because this is the general trend.

Many retail executives and managers choose to start their own businesses in this wave of entrepreneurship. Even young people who have just graduated from the community can invest in cafes.

Commercial real estate entrepreneurship is quietly changing the rules of competition and game.

Craftsmanship spirit, scene, fast fashion, feelings, details, services, become the rise of labels.

In the era of mobile Internet, consumers' consumption preferences and pursuits are all reflected in the click through rate.

The most popular pformation direction of this year's store is Japanese style craftsman spirit, or interesting or sentiments of scene experience, to meet the fast fashion of public demand, as well as details and services.

These elements are increasingly used in the physical store development system, and now they have become counterattack labels.

The experience advantage of the entity store is greatly discovered.

Under the background of global vision, there are too many benchmarks to learn, and there are too many counterattacks.

Japan has also seen a recession in the entity store, but after several years of adjustment, the network layout is reasonable, the price is pparent, the service is in place, the disease is rising again and steadily, and consumers' demand for electricity providers is not strong enough.

These are precisely the basic satisfaction of China's electricity providers, which can not be met by physical stores.

The present China is just like Japan of that time.

China's six year shuffle shop is drawing to a close. The climax of the store has passed.

Even China's department stores have risen to counter attack, and the Parkson City Plaza, which is popular throughout China, is a turning point.

More brand developers are willing to reduce rent for good brands.

China's commercial real estate, more than 30 foreign-funded commercial real estate developers and more than 40 domestic commercial real estate developers have established a mature business management team. These ten years are more important.

From the data of 2015, the shopping mall has been supplied by nearly 35 million parties throughout the year. Nowadays, more and more developers are willing to use the flow effect and influence of businessmen to exchange rents in order to get long-term growth and overall valuation.

The value of the display experience of the entity store is becoming more and more important. It has become a favorable weapon for the breakthrough of the brand development.

There are businesses directly out of the experience shop, only to train the next generation of brand consumption and emotional communication, and even businesses directly rent stores to create experiential offline fitting experience shop.

Tmall big family, three squirrels and Dangdang, must open a physical store, the core is to let consumers experience more new products to promote online sales.

Professional chain store management sharing, search chain operations management.

Dangdang's first store in Changsha, the 1200 party, plans to open 1000 in 3 years.

Even the president of three squirrels said that the next three squirrel shops would reach 1000+, and admitted that the entity stores made more money than the online shops.

This may be for e-commerce providers, online customer growth is likely to have reached the bottleneck, and do not fight the entity store market, it is really lagging behind.

Now in China, domestic catering group has become a new force for the rise of physical stores.

For example, 6 Deputy cards of Xiao Nan, 11 Deputy cards of the grandmother's family, and the distinctive food and beverage sub cards have been opened to the market and gradually win the future.

There are many fast fashion brands in the retail sector, such as the 9 sub cards of Inditex (ZARA parent company), the 6 sub cards of H&M, and the sub cards for the market segments. The cross-border cooperation has praised more popularity and has gained a better development opportunity through the channel and influence of the main brand.

According to Wanda Group's main work arrangement in 2016, Wanda will basically realize enterprise pformation in 2016, becoming the model of the world's first large real estate enterprise successfully pforming into service enterprise.

And whether this pformation is successful, we can only wait for Wanda Group's 2016 briefing.

Wanda opened 26 sites in one year, and this year it will increase to 55, and it will go deeper into three or four tier cities.

For example, Shanghai opened nearly 30 shopping malls in 2015, and this year it expects to open 88 businesses.

This is the era of commercial real estate explosion.

The government likes to work together to operate business circles. Nowadays, more and more shopping malls and businesses have more choices.

The mobile Internet takeaway mode is helping businesses to increase their incomes unprecedentedly. The radiation range of the original shops has greatly expanded, and the volume of business has greatly increased, and even the number of single stores has increased several times.

Whether it's a roadside store or a shopping mall, they are standing on the same running line. The click count is the word of mouth value.

Today, 70% of the profits of some businesses come from mobile takeaway orders, such as Huang Taiji.

Nowadays, the takeaway brothers who ride the trams are all covered with big cities. They can earn tens of thousands of yuan in monthly income.

The comfortable family environment makes Chinese young generation's money concept weak, preference for advanced consumption, new things to accept, and more adaptable to the mobile Internet consumption mode.

Clothes: pursue brand personality and highly Internet.

Food: pay attention to characteristics and experience, and focus on fast fashion consumption.

Line: both appearance and quality, brand awareness.

Tour: yearning for freedom, spending power is limited, but love traveling.

Entertainment: Super entertainment ability, willing to accept new ways of entertainment.

Nowadays, after 90 and 00, the preferences and habits of consumption have been greatly different. That is the best time for the rise of counterattacks.

30.5% of the 90's think they are very private. 62% of the 90's most favorite way of entertainment is to stay at home and surf the Internet, ranking the top three of self evaluation after 90.

The price advantage has always been the core of the business entity, but now there are more and more families in the middle class. The Internet links the whole world. Chinese mothers who have painted gold have started to travel abroad.

In the past two years, the most popular commercial real estate is Taigu, Xinguang Tiancheng, Cheng pin and joy city series, playing with humanity, innovation, experience and feelings, which is what consumers really need at the moment.

Even Wang Sicong, known as the entertainment Discipline Inspection Committee, has been famous for "ripping". He has nothing to tear others apart, and his product experience is not good. The same is tearing, which shows that commercial real estate is not so simple as selling and selling.

Amancio Ortega, the boss of ZARA this year, was once the richest man in the world.

Inditex's brand is enough to attract gold by ZARA.

Telling global investors is that commercial real estate retail still makes big money. You can't just be too low.

Wanda projection academy, children's playground, green land to invest in Hai supermarket, Fosun investment in Germany fast fashion Tom Tailor and Malaysia food secret, which is China's consumption potential and future growth potential, and has the opportunity to make more money like Amancio Ortega.

As we all know, a few old brands have closed 10000 stores in 2015. In 2016, the Internet gave more content to grave sweepers for start-up companies.

But we should know that behind the closed stores, more emerging brands are rising vigorously.

Retail, the local fast fashion hot wind, UR, MJstyle in massive counterattack.

The local designer brand and the emerging trend brand are also attracting attention and constantly occupy more market share.

This is the year when the local fast fashion restaurant and star store have risen. In recent years, more than a dozen families, including grandma's, Xiao Nan, Su Zhui, Pangu catering, 57 degree Xiang and seabed fishing, will have the chance to become Yum's global catering group.

They all say that they are sincere, but in fact, the local experience bookstores such as Fang, Sisif, and cats, such as the sky city, the first reading room, Xinhua Bookstore, one-way street, and other words, are all in deep crossover sentiment.

In November 2015, Amazon opened its first physical store in Seattle, located in the shopping center University Village, covering about 511 parties and placing 5000-6000 books. This is the first time in 20 years, and is also the trend of the future popular electronic business.

The New Amazon retail store, which is expected to open to the public in early 2017, is also stunned by netizens:

A shop that does not need to queue up for checkout! The whole shopping process is simple but it goes into stores, selects products, gets goods, and then goes away.

What you need is only three things: an Amazon account, a smart phone and a Amazon Go application.

Nowadays, several popular e-commerce providers in Europe and the United States rely on the rise of e-commerce.

Nasty Gal, ModCloth, Warby Parker and Bonobos in the US have accumulated the reputation and original accumulation on the Internet, and have developed the strategy of developing the entity experience shop online.

Many high street brands in the UK are also the same.

The real economy is not defeated by the electricity supplier, but is defeated by itself.

The traditional brand of online sales is better.

Price advantage is the key factor, so as long as we can't get the same price on line and line, entity businesses will be defeated by themselves.

Nowadays, there are more and more successful cases on the same line and the same price.

Or UNIQLO, if the 2014 UNIQLO's popularity in Tmall prompted a fast fashion to enter Tmall, then the 2015 O2O mode of online and offline prices of UNIQLO could be developed. In 2016, double 11 UNIQLO won the first place in the whole network women's wear shop sales ranking, and the UNIQLO mode will be adopted by more entity stores in 2017 to promote the pformation of the entity retail business mode.

Take the international fast fashion brand, it started 02 years ago, gradually changed the values of the Chinese people and accumulated word-of-mouth, and 0708 years of a big wave, gradually becoming a subversive industry.

The real explosion occurred in 11-13 years, rapidly sinking two or three lines of cities, opening up stores and occupying the market.

In recent years, A&F, SPAO, Forever21, TOPSHOP and Old Navy are making great efforts to enter the fast competitive fashion brand.

Bebe, &Other Stories, Urban Outfitters, Victoria's Secrect Pink and Miss Selfridge of many fans around the world are also planning to enter the mainland market.

Starbucks was once attacked by COSTA and a dozen cafes. But the change is in the moment. The theme store model, which is designed for comprehensive change and more sentiments and experience, is gradually being recognized again.

You can't learn famous products, not just imitation and low price.

It is the core competitiveness to see its mobile internet marketing, design and display merchandise selection, joining mode and pattern courage.

In less than two years, 1100 stores have been opened, and revenue reached 5 billion last year.

Take a look at today's Yonghui boutique supermarket Bravo TH, which displays the value of the face, and strictly controls the price advantage under the logistics control. The food and beverage outlets in the outfield are not paying the price. Wanda, Longhu and Zhengda are all in love with a dozen old brand stores.

Quan Ren opened the Sichuan hot pot, the baby cafe coffee shop opened by Angelabably, the KIKI restaurant opened by Hsu Chi, the peach restaurant opened by Gao Yuanyuan, the upper string of string on Joker Xue, the French Open, the Japanese food, the northwest wind restaurant.

Is subverting the catering industry.

Edison Chan's JUICE, May's STAYREAL, Jay Chou's PHANTACI, Show Luo's STAGE, JJ Lin's SMG, Li Chen and Willber Pan's NPC and Chang Csun Yuk's WNP are subverting traditional fashion shops.

Over the past few years, celebrities have opened up the real estate business, the commercial real estate sector, hundreds of star venture capital shops are rising in the mainland, becoming an important shopping mall tool.

For more information, please pay attention to the world clothing shoes and hats net report.