Are You Optimistic About The New General Manager Of Marsha'S Department With No Clothing Experience?

According to the world clothing shoes and hats net, after a long search, Marks&Spencer Group PLC (MKS.L)

The group finally improved slightly yesterday.

Jill McDonald was appointed by the home and beauty department, but the market was surprised by the choice of M&S Marsha, and expressed doubts.

At present, Jill McDonald, chief executive officer of Halfords Group PLC (HFD.L), a British auto parts and bicycle retailer, has also been McDonald's s Corp. (NYSE:MCD), President of McDonald's UK area, and West Nordic.

Jill McDonald has served McDonald's for 10 years, and in the past 16 years, she has been working in British Airways PLC British Airways.

Obviously, Jill McDonald has zero experience in clothing retailing, and M&S Marsha is still the largest clothing retailer in the UK.

Drapers Jill, the chief executive of a women's wear chain store, told industry media that McDonald is no doubt a highly competent business leader, but she is right.

Without knowing her responsibilities, she needs to promote the great changes in her own products, so the appointment is "bizarre".

Michelle Wilson, a Berenberg analyst, points out that the biggest problem in M&S's clothing and home sector is the slow supply chain. Given the limited experience of Jill McDonald, it is unlikely that the Department will further improve.

However, it is worth mentioning that in the past three years, Mark Lindsey and Neal Lindsey brothers, the purchasing director of clothing and home furnishing department, have greatly optimized the procurement process and supply chain, enabling the Department to continuously improve profit margins in the face of declining sales.

Last month, Marks&Spencer Group PLC, chief executive officer of Marsha's Department, announced Steve's announcement to the group that it would renew the contract with the Lindsey brothers.

Analysts also view the contribution of Jill McDonald to M&S Marsha general store from the perspective of clothing.

Canaccord Genuity analyst David Jeary believes that even if Jill McDonald is not a fashion expert, she has rich experience in marketing and customer management, which is more and more valued by Steve Rowe.

Steve Rowe also mentioned in yesterday's announcement that Jill McDonald has first-class customer knowledge and management vitality and excellent team experience. "She is the right person to lead our business (clothing, home and beauty Department) from recovery to growth," Steve Rowe pointed out.

Stabilizing M&S Martha's clothing, home and beauty department's recovery and promoting growth is one of the challenges of Jill McDonald.

Although Steve Rowe has been promoted from the general manager of the clothing, home and beauty department to group CEO in April 2016, he still manages the operation of the Department by hand, returning to the roots of M&S Marsha general by simplifying the product line, improving the quality and reducing sales promotion, and abandoning the pursuit of fashion trend, until finally saw a clear recovery in the last quarter.

According to the figures, the same store sales of clothing, home and beauty departments rose by 2.3% over the three quarter of December 31, 2016, the first time in nearly two years, ending the nearly 5 years of downtrend.

Steve Rowe yesterday expressed "satisfaction" with the Department's progress last year.

Jill McDonald will assume all responsibilities for M&S Marsha's non food business, including design, procurement, supply chain and logistics. She will not be formally joined until this autumn. The date is still uncertain.

At present, women's clothing, underwear and cosmetology director Jo Jenkins will be promoted to dress and beauty director, add men's clothing and children's clothing to their responsibilities, and will report to Jill McDonald.

However, the new structure of the new appointment has been criticized.

The source of Drapers pointed out: "they have recently hired Michael Kerr as director of men's wear and children's wear. Now he needs to report to Jo Jenkins, Jo Jenkins will report to Jill McDonald, and Jill McDonald will report to the Jenkins again."

M&S Martha's appointment to Jill McDonald is also unpopular with investors.

Marks&Spencer Group PLC (MKS.L) fell 3.3% on Wednesday, 4, after falling 1.15% on the 3 th.

Nick Bubb, a well-known independent retail analyst in the UK, points out how long Jill McDonald can work in M&S.

However, some commentaries have speculated that M&S has long-term ambitions for Jill McDonald, and may wish to train her as a successor to Steve Rowe.

According to previous news, Steve Rowe earlier this year hoped to Next PLC (NXT.L) former merit executive Christos Angelides to take charge of the clothing business, but the latter is the high street fashion brand Reiss Ltd. "cut Hu".

In fact, during the past two years as a chief executive of Halfords Group PLC during the past two years, Jill McDonald has been endorsed by analysts for the improvement of customer service and the promotion of physical sales. However, the impact of the depreciation of the pound on performance has been reported. Jill McDonald has been in position so far, and the share price of Halfords Group PLC (HFD.L) has fallen by 17%.

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