Nike Will Build A Sports Ground In The Center Of Moscow.

The Gorky Park in the heart of Moscow lies between Pushkin beach and Lenin street.

Half of Golgi park is natural botanical garden, half of which is full of festive atmosphere. There are post offices, banks, roller coaster and ferris wheel. It is a good place for citizens to relax and entertain.

According to the world clothing shoes and hats net, in recent years, the old park built in 1928 is being repaired, and it will usher in more modern facilities.

One of them is the Nike sports stadium, which is scheduled to be completed this year.

I hope this stadium is environmentally friendly, and it can meet different needs, meet the interaction between athletes, and be able to integrate with the surrounding environment.

In order to build the stadium, Nike cooperated with Strelka Institute, a non-profit organization in Moscow.

The program competition and invited five leading young architectural firms in Russia: Kosmos, Rhizome, Novoe, Crosby, Xopa, and all of them put forward their own proposals.

The evaluation team of the program includes OMA Ippolito Pestellini Laparelli, a vice president of creative construction, Andy Walker, Strelka's partner Varvara Melnikova, and director of Gorky Park, Marina Marina.

"This game is interesting, it shows the creativity of the new building studio, and provides fresh ideas for the construction of the city playground," Pestellini Laparelli said.

The final award scheme came from Kosmos.

In its effect chart, the athletic field is divided into basketball court, football field, track field and indoor training place.

The core indoor training ground, together with its top space, looks like a semi open Nike Air shoe box, which is the most eye-catching part of the rectification plan.

The four sides of the box correspond to different functions. The A side near the side of the street is a huge interactive billboard, which is used to display the logo of Nike, and also can be used to broadcast video advertisements. The B surface is like a sunshade, it is horizontally opened, and several trees pass through the middle, which can block some sunlight from the open space below the box; the C surface is defined as the 3D training field, where users can do some preparatory activities, such as stretching and pulling up, and the D face facing the football field is a scoreboard, which has an inclined metal surface, showing the real-time score of the football field while showing the real time.

In the indoor training ground below the box, a large area of mirror is used for decoration to expand the sense of space. In addition, different colors of light are added to increase the visual richness.

"Shoe box" plan

Indoor training ground

"This plan has attracted me," Pestellini Laparelli commented, "because it tries to explain how architecture affects modern sports.

It serves different sports purposes, and at the same time, it has molded itself into a specific symbol, which embodies the spirit of Nike.

Reflecting the spirit of Nike has become the most critical criterion in this competition.

For Nike, it is a great marketing opportunity to choose sports grounds in the most important Golgi Park in Moscow.

In fact, by the end of March this year, Nike's new store in Moscow has just begun. This is the fourth new store of Nike after New York, Miami and Beijing. It occupies 23000 square feet (about 2136 square meters).

Customization and experience services.

Coupled with this Nike's massive opening up in Moscow, it is clear that these are the efforts of Nike to stimulate sales growth in Russia before the 2018 World Cup in Russia.

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