Shoes And Clothing Enterprises Layout "One Belt And One Road" Market

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Under the background of accelerating the initiative,

Clothing enterprises, through the establishment of factories, investment, acquisition and other means, layout the market of the countries and regions along the line, and seek the effective integration of the industrial chain in the global scope.

Some textile

Enterprises have achieved growth in performance.

Achieving growth in performance

The increasing awareness of consumer brands and the rising cost of domestic production have prompted enterprises to seek opportunities through overseas acquisitions and overseas factories.

Take Jiangsu sunshine as an example, the company plans to set up a textile and garment production base in the industrial park of Adama City, Ethiopia. The total investment of the project is 350 million US dollars, and the construction period is expected to be 1 years.

It is estimated that the project can achieve an annual revenue of 241 million US dollars and a total annual profit of US $47 million 136 thousand.

After the project is implemented, it can produce 10 million meters of worsted fabrics and 1 million 500 thousand suits each year.

The company said that the establishment of a production base in Ethiopia would help reduce labor costs and reduce international logistics costs, which would help companies expand international markets, further improve and enhance the layout of the company's industrial development, and further enhance their competitiveness.

Also like Ruyi group, benefiting from the pformation and upgrading of the company's "one belt and one road" pformation and upgrading of intelligent manufacturing projects and the drive of international merger and acquisition projects, Ruyi group's overall operation is good and steadily increasing. In 2016, the group achieved operating income of 29 billion 100 million yuan, an increase of 27.74% over the same period last year, and net profit of 2 billion 500 million yuan, an increase of 255.74% over the same period last year.

According to the world clothing and shoe net, Ruyi group has 10 industrial parks in the countries and regions along the belt and road, with a total investment of more than 30 billion yuan.

Ruyi Group CEO Wang Qiang said that since the "one belt and one road" initiative was proposed, Ruyi group in the countries and regions along the border to speed up the layout.

The group has built industrial parks in Ningxia, Xinjiang and other places.

In 2016, in order to solve the problem of energy shortage in Pakistan, the group and Huaneng Group jointly invested in the construction of the Pakistan fire and power project.

At present, the project has become one of the "priority implementation" energy projects in the China Brazil economic corridor.

Vigna S, song and other listed companies expand overseas markets by acquiring international brands.

In November 2016, Wenger issued a notice that it would not sell more than 159 million 400 thousand shares at a price of not less than 27.61 yuan / share, raising no more than 4 billion 400 million yuan.

Of these, 4 billion yuan is used to acquire 90% stake in Teenie Weenie.

Teenie Weenie is a famous high-end clothing brand in Korea, and currently has 1425 stores.

Among them, Direct stores account for 91.65%.

GF Securities said that the acquisition of Teenie Weenie by wignus will enrich the company's brand matrix and form synergy effect in design, production and sales.

In the first quarter of 2017, vicknus achieved an operating income of 311 million yuan, an increase of 63.90% over the same period, and its net profit attributable to shareholders of listed companies was 28 million 650 thousand and 800 yuan, an increase of 31.79% over the same period last year.

Since 2015, he has bought many luxury brands in Europe and America.

The sales revenue of the German brand LAUREL brand and the American light luxury brand Ed Hardy, which benefited from the acquisition, increased by 339 million yuan in the first quarter of 2017, an increase of 88.37% compared with the same period last year. The net profit attributable to shareholders of the listed company was 60 million 311 thousand and 800 yuan, an increase of 153.15% over the same period last year.

Adapt to market change

According to the data released by the General Administration of customs, textile and garment exports showed a steady upward trend in the 1-3 months of 2017.

Among them, the export of textile products was 160 billion 378 million yuan, up 7.5% over the same period last year, and the export of clothing products was 218 billion 201 million yuan, up 6.2% compared with the same period last year. The export of footwear products was 67 billion 142 million yuan, up 12.8% over the same period last year.

Insiders said that the textile and garment industry's foreign trade downturn has been reversed to a certain extent.

As of the first quarter of 2017, a total of 54 Textile Enterprises above Designated Size had invested in related projects through various means in Southeast Asia, Africa, Oceania and Europe.

A number of enterprises will take part in the global industrial chain layout along the "one belt and one road" investment and construction.

Tong Jisheng, chairman of Shanghai Textile Group, said the group summed up the global strategic layout as "African raw materials, European and American design, Asian processing, China integration, global sales", expanding global industrial capacity and industrial chain layout through overseas construction of raw materials, manufacturing, sales and distribution bases.

In 2016, the profits of four U.S. subsidiaries of Shen Neng share totaled 71 million 847 thousand and 600 yuan, accounting for 66.05% of the total foreign trade profits.

Shen Neng shares is a listed company of Shanghai textile group.

Compared to textile enterprises actively layout the global industrial chain, shoes and clothing industry layout "one belt and one road" countries and regions have a longer year.

Take the sports shoes industry as an example, in 2009, Li Ning Co distributed the US and Southeast Asian markets to test the overseas market, but the results were not satisfactory.

And Anta, 31st degree and other enterprises acquire overseas brands through the acquisition of foreign brands.

In 2009, Anta took over the operation rights of FILA brand from BELLE international.

In 2013, it reached an agreement with OneWay, a sporting goods company in Finland, to set up a joint venture to expand the outdoor market.

Footwear industry analysts said that in recent years, there have been some changes in the industry as a whole, such as the rise of the electricity supplier, the dominant fashion of fast fashion, the longer period of cultivation of shoes and clothing brands, and so on.

When the shoes and clothing enterprises layout "one belt and one road" national and regional market, we should pay attention to factors such as consumption habits, income level and consumption concept of target groups.

Countries and regions along the border have advantages such as relatively low labor force, low tariff costs and strong cultivation of the consumer population, but we should also pay attention to differences in the legal system, cultural customs and so on.

In terms of overseas M & A, we should pay attention to improving management level, strengthening brand cultivation, and enhancing synergy between assets and enterprises.

More interesting reports, please pay attention to the world clothing shoes and hats net.