On Saturday, Women'S Shoes, Brand Revenue, Net Profit And Decline, Shoe Giant Fell Into A Downturn.

In the evening of April 24th,

(002291, SZ) announced its operation in 2016.

Data show that the past year has not yet reversed the decline in performance, in addition to operating income fell 9.61% to 1 billion 484 million yuan, the net profit attributable to shareholders of listed companies also fell by 7.52% to 20 million 839 thousand and 600 yuan.

From the perspective of the whole industry, the performance of the company on Saturday has been representative to a certain extent. The performance of many enterprises including Daphne, BELLE and BELLE is not optimistic, and this decadent trend has lasted for a long time.

In this regard, Cheng Weixiong, general manager of Shanghai Liang habitat Brand Management Co., Ltd. pointed out that the market size of the entire women's footwear industry is still in the process of becoming bigger. The root cause of the current brand problem is not the downturn in the industry.

Net profit drop on Saturday

At present, on Saturday, we have "ST&SAT" (Saturday), "D:FUSE" (Diffs), "SAFIYA" (Sophia), "FONDBERYL" (Febe Lil) and other private brands, and act as the brand of Italy "STONEFLY".

However, the "daily economic news" reporter noted that in its brand classified income composition, in addition to the sales of the year's growth is still the same, the rest have declined.

This is a third consecutive year of decline in operating revenue for second consecutive years, and a net profit decline for second consecutive years.

In the performance bulletin, which was disclosed earlier, the company said Saturday that the main shopping malls of the company continued to face difficulties in passenger flow declines and customer mix changes. In addition, the number of self operated stores and distribution outlets decreased in 2016, resulting in a year-on-year decline in operating income and a decrease in profitability.

In the past, Saturday was also undergoing pformation.

In the 2015 year of the year, it proposed to build "her fashion ecosystem" around female consumers, and set up two buyout funds to promote industrial layout in women's clothing, bags, fashion accessories and other categories.

Last year, in addition to changing the name of the company formally from "Foshan shoe Limited by Share Ltd" on Saturday to "Limited by Share Ltd on Saturday", it also promoted the overall strategy, and determined the new strategic development direction of "creating a fashionable IP ecosystem".

Specifically, in 2016, in addition to actively promoting the acquisition of fashion vogue and Beijing shihin to quickly cut into the female fashion information media platform, while strengthening the fashion IP incubator capability and accelerating the construction of the new platform, the brand collection store was also vigorously promoted on Saturday, improving the channel structure and creating a fashionable IP collection platform.

As of December 31, 2016, the company has set up 96 stores in the shopping mall of key cities nationwide.

At present, although the derivative development based on the industrial chain is worth looking forward to on Saturday, the effect of the preceding pformation has not yet come to an end.

In addition to the lack of revenue and profit, the stock problem has not been resolved.

In its announcement on Saturday, it pointed out that in recent years, the inventory of the company is large. If the adverse trend of future trends and economic environment is unfavourable, it may cause the company to continue to increase the provision for the depreciation of inventory, which will have a certain impact on the operation of the company.

For stores, the adjustment is continuing.

As of December 31, 2016, the number of brand chain stores on Saturday was 1811, down 233 from the end of 2015.

There were 1343 self operated stores, 165 less than the end of 2015, 468 outlets, and 68 less than the end of 2015.

Many industry giants are in the doldrums.

In addition to Saturday, Daphne and 1000 degrees have also announced their results.

Among them, Daphne's turnover decreased by 22.4% to HK $6 billion 502 million, and shareholders accounted for HK $819 million.

In response to the sluggish market, Daphne has been shutting down outlets with poor performance since the second quarter of 2016, which closed 999 sales outlets by the end of the year.

The income of the company is slightly better. However, the net profit of its company's equity holders has dropped by nearly 20%.

In a recent research report, CITIC Securities pointed out that the overall growth rate of women's shoes and men's shoes remained stable during the period of 2008~2012, and fluctuated at 10%, and since 2014, the cold wave has been seen in the women's shoes market. The growth rate has continued to slow down, to 1.30% in 2016, while the growth rate of men's shoes has slowed down steadily, compared with 4% in 2016.

Earlier, people in the industry have pointed out to the daily economic news reporter that homogenization is a major problem in the brand of women's shoes.

Take BELLE as an example, Yang Dayun, President of the excellent international brand Cci Capital Ltd, once said that although BELLE has many brands, there is no big difference between age and style. Many brands do not form a division, and some consumers will lose to consumers or more personalized brands.

In the view of the industry, the overall consumption of shoes and clothing is on the rise.

Sales are falling.

Apart from the serious homogenization, the reasons for the competition include the increasing competition for new brands, and the mismatch between the commodity structure and the market demand structure of these traditional women's shoes.

"It is far from enough if you simply attribute the decline of popular brands to the upgrading of consumption and the change of lifestyle of consumers.

It can be said that at present, the domestic

In particular, the domestic women's shoes are facing great challenges. Under the influence of consumption upgrading, brand aging and other factors, it is an indisputable fact that the sale of enterprises has suffered a landslide.

Related people said so.

In his view, brands are actively and continuously seeking pformation, but the effect remains to be seen.

For more information, please pay attention to the world clothing shoe and hat net information report.