Chinese Shoes: Order Shifting To Challenge "Going Out" Depends On Brand.

According to the data released by the General Administration of customs, the export volume of China's traditional labor-intensive products reached 654 billion 700 million yuan in the first quarter of this year, an increase of 10.5% over the same period last year.

It can be said that the traditional labor intensive enterprises are performing well under the situation that the foreign trade continues to be stable and good.

Reporters interviewed some of the 121st Canton Fair footwear export exhibitors found that although the current labor-intensive products export performance is good, but the company has not slackened, many OEM (foundry production) and ODM (foundry business owned).

Enterprises are still practicing "internal strength" and taking the real pformation and upgrading (AI Ji, net value, information) road.

Order pfer to challenge

In the first quarter of this year, China's footwear products exported 10 billion 969 million US dollars, up 6% over the same period last year, and the number increased by 8.4% over the same period.

The industry believes that the export growth of footwear products is related to the continued recovery trend of the world's major economies and the improvement of the international market demand.

Affected by this, as of March, China's foreign trade export index has been steadily rising for 5 consecutive months, and the index of new orders for export enterprises reflecting enterprise orders has been rising for 5 consecutive months.

Feng Yitao, the fifteen manager of Zhejiang native produce native animal import and Export Group Co., Ltd., told reporters that although the export of footwear products in China is still growing steadily, and the cost of raw materials is relatively stable, the impact of exchange rate fluctuations on enterprises is weakening. However, the pfer of orders has become a difficult problem for enterprises to face directly.

At present, the developed economies such as Europe and the United States have shifted more orders to countries with lower production costs, such as Vietnam, Indonesia, Bangladesh and Kampuchea.

In the face of new problems, Chinese enterprises take the initiative to reduce costs and increase efficiency.

"The company now introduces automation equipment, which saves a lot of labor costs compared with the traditional cold bonding process."

Feng Yitao said, "but not all products can be produced by automation. Therefore, it is one of the ways to pfer the factory from coastal areas to inland areas where labor costs are much cheaper by finding overall cost control in factories with lower labor costs."

"Going out" depends on brand names.

In recent years, many domestic footwear export enterprises have gradually shifted their factories to countries and regions where production costs are relatively low.

However, some countries' trade barriers and trade protectionism are highly built, leading to the "going out" path of footwear export enterprises is not smooth sailing.

How to make footwear export enterprises more smoothly and steadily? In this regard, Miu Renzan, director of the foreign trade department of Kangnai Group Co., Ltd., frankly stated that some domestic shoemaking enterprises have gradually shifted to countries and regions where production costs are relatively low.

The inevitable result of branding is the only way for footwear export enterprises to develop.

"Although the footwear export market is getting warmer now, if the price advantage and the labor cost advantage are gradually disappearing, the enterprise" going out "must rely on the brand.

Miu Renzan said that in the past two years, enterprises can maintain export growth in the face of adversity, in the final analysis, they are accurate brand positioning and sustained brand building.

Kangnai positioned its brand in the middle and high end, overlaying many years of brand building, and opened the way for enterprises to expand overseas markets.

Miu Renzan believes that merchants have always favored Kangnai, in addition to product design and quality, but also with the increasing internationalization of brands and awareness of rising.

Every year, Kangnai will take part in many large shoe exhibitions held abroad. Many businessmen are familiar with Kangnai brand.

"Besides,

The establishment of a production base overseas, taking the "localization" and international manufacturing road, is also a positive way for Chinese footwear exporters to circumvent anti-dumping measures.

Miu Renzan said.

For more information, please pay attention to the world clothing shoe and hat net information report.