Thousands Of Anchor Live In The Best Source Of Taobao Live Business

"Since the launch last March, there are 650 thousand games in a year.

We have maintained over 50% conversion rate (that is, direct live direct broadcast merchandise).

A few days ago, Chen Leixiu, director of Taobao product platform and director of Taobao's live broadcast, gave out a brilliant pcript of Taobao's live broadcast.

It is understood that live broadcast with good intuitive and interactive experience is the current diversion way to get the maximum flow at the lowest cost.

And Taobao live as the only live broadcast platform, the conversion rate is far beyond the average level of the industry.

Tens of thousands of anchors arrive, and 24 hours live without interruption. It is understood that there are now thousands of anchor stations on Taobao live platform. Over the past year, users have been watching live broadcaster in Taobao for 140 million hours, equivalent to 15 thousand and 800 years.

It is understood that there are already thousands of anchor live in Taobao live platform. Over the past year, users have been watching live broadcaster in Taobao for 140 million hours, equivalent to 15 thousand and 800 years.

For example, Miss World Travel, ladies' dresses, "Miss Zhang, Miss Zhang," has recorded nearly two consecutive days of live broadcast, and has been the most diligent anchor in Taobao's live broadcast. The number of live broadcaster of "Hui Zi HY" has exceeded 400.

The "cynthia_Eva" and "green orange circle" not only broadcast live every day, but also successfully sent their shops to the crown palace through live broadcast, and there are many "heavy addicts" who live 6-8 hours a day on Taobao.

"At present, Taobao has more than 70 stalls of PGC, and there are 600 live broadcast from overseas every day. In every 24 hours, Taobao has different content from different time zones, and you can feel a live broadcast of the sun."

Chen Lei said, "it has been a pure flow in the live broadcast community that we have not done the reward of Taobao under the stimulation of hormones and do not make false data."

Net red Zhang Dayi created 20 million hours in 2 hours of Taobao live broadcast.

Net red economy and fans' economic fire has become a common practice. The main reason behind this is that online and offline traffic is too expensive.

The net red with its fans and strong liquidity is the best way to find the maximum traffic with the lowest cost with Taobao's live streaming Plaza.

With the help of the technology of "watching and buying", Taobao's live broadcast is really amazing for brand marketing, sales promotion and conversion rate.

For example, Wu Chun, the male milk daddy, broadcast 1 hours of the milk powder brand that he endorsed, and instantly realized the sales volume of 1 million 200 thousand yuan; Liu Yan only broadcast 5 minutes, and the 10 thousand people in her live room.

In fact, live broadcast is required for category.

Like mobile phones, the best way to spread information is to rely on the brand itself. Few people pay for watching a live mobile phone. But clothing, beauty and other non-standard products are naturally suitable for live broadcasting.

Because the possibility of non-standard products is very large, consumers are likely to rush the order because of the lipstick coated by the anchor.

After the taste of Taobao's live broadcast, the live content will be further differentiated and vertical. Following the introduction of food, mother and baby, beauty makeup, tide ride, exercise and other columns.

There are also service providers specializing in content marketing who have discovered this trend and started wading live broadcasting industry.

Love grapefruit is one of them. After they realized this change, they set up a live team in a short time, and successfully launched on-line programs such as food, collocation and so on. Through the whole channel of Taobao ecology, micro-blog and other new media matrix, the high quality content directly touches the target users, and the conversion rate is quite high.

It is understood that the live broadcast of live Taobao live broadcast, this year will not only upgrade in the crowd, content, traffic, play, commercialization and other fields, but also in the live broadcast of the power of big data.

Chen Lei said, "the advantage of Taobao is that we have a large number of user profiles and large amounts of data. We have good data distribution capabilities. In the future, we will focus on the thematic and scenario distribution of content."

By distributing intelligent distribution to different groups of people, businesses can directly reach potential target customers and guide them to optimize their products in reverse direction.

"Live + big data" is equivalent to plug in the wings of intelligence, "live + short video" slice linkage will optimize the content structure of live broadcast.

It is understood that

VR will also be launched soon. In Chen Lei's view, "live broadcast requires a strong sense of interaction and interaction, and VR live broadcasting is also a very strong product. The combination of the two will make many experiences more realistic."

For more information, please pay attention to the world clothing shoe and hat net information report.