The Construction Of Independent Brand Has Risen To The National Strategy.

CCTV finance and economics Joint National Development and Reform Commission, SAIC, AQSIQ and other ministries jointly issued the "CCTV China brand list" shortlisted list. The list is divided into four categories, 210 brands, including food and beverage, clothing, shoes and hats, household appliances, mobile phones and other brands in the Chinese market. China has brand days, which means that the construction of independent brands has risen to the national strategy. This is also encouraging enterprises and entrepreneurs to create strong brands rather than strong ones, to promote the transformation of Chinese manufacturing to China, to change China's speed to China's quality, and to transform Chinese products to Chinese brands.

CCTV finance and economics Joint National Development and Reform Commission, SAIC, AQSIQ and other ministries jointly issued the "CCTV China brand list" shortlisted list. The list is divided into four categories, 210 brands, including food and beverages. Clothing shoes and hats Home appliances, mobile phones and other brands in the Chinese market. China has brand days, which means that the construction of independent brands has risen to the national strategy. This is also encouraging enterprises and entrepreneurs to create strong brands rather than strong ones, to promote the transformation of Chinese manufacturing to China, to change China's speed to China's quality, and to transform Chinese products to Chinese brands.

Brand is the high concentration of product connotation. The English brand "brand" word comes from the ancient Norway character brandr, which means "brand". This is a very vivid expression of the brand's Connotation -- how to imprint the brand in the eyes of consumers. The brand is a call to consumers for thousands of calls. One brand conveys a profound cultural connotation, shaking the consumer's hesitant heart. A brand name is a discriminator for identifying goods. Brand is a symbol, and it is also a name rich in quality, service, image and commitment, thus becoming a symbol of quality and reputation. Different brands represent different product characteristics, cultural backgrounds, design concepts and psychological goals. Consumers and users can choose according to their own needs and product characteristics.

Brand is also the embodiment of the core value of an enterprise. Enterprises should not only sell goods to the target consumers or users, but also make consumers or users form good memories through the use of commodities, so that consumers or users can form good memories, and then repeat purchases to form brand loyalty. Brand is a huge intangible asset. The brand's heroic and heroic spirit swept Liuhe. 90% of the world's computers use Microsoft's operating system, Microsoft brand logo Microsoft, popular in every corner of the world. The charm of the brand is so charming that the impact is so strong that it is naturally worth a lot of money. According to the statistics of the organization for economic cooperation and development, famous brands account for only 3% of the total trademarks in the world, but occupy 40% of the global market and 50% of the total sales. Therefore, the brand is the world, the brand is the heart, and the brand is the market pioneer. No wonder intelligent entrepreneurs do their best to build their own brand and sweep the world with the power of brand.

We see that, while making the world market in China, we have also created famous brands such as HUAWEI and Haier, which are famous for the world. In recent years, our country has nurtured and identified more than 2000 famous brand products, especially a number of famous brands emerged in the emerging industries and high-end fields such as high-speed rail equipment, mobile communications, e-commerce, etc., with reliable quality and excellent service, and even partially changed the competition pattern of the international market.

However, we need to see another statistical data. In more than 500 major industrial products in the world, China has more than 220 kinds of output ranks first in the world. But among the top 100 brands in the world, only two brands of HUAWEI and Lenovo are listed in China. In the 2016 most valuable brand list of TOP100, there is no sign of a Chinese brand. Even if the eyes are set in the domestic market, the proportion of truly excellent brands in the market is less than 20%.

The scientific and rational distribution point of the sales network will undoubtedly increase the window and channel for promoting product sales. However, if we do not consider the cost, we will simply lose money to grab the market and buy fame. The attractiveness of the brand is ultimately determined by the core technology and cultural connotations of the product, rather than its fancy shape. The result of traditional handset renovation is eliminated by smartphones. Once a man of insight joked that some national brands in China were sometimes "bombed" by advertisements. They were "paved" out of "outlets". They were "killed" by price and "turned" by "tricks". This is a hit. The four strokes of "fried", "paving", "killing" and "turning" have also made some national brands, but most of them are short-lived. After all, Advertisement Bombing can only be short-term benefits, and upgrading product competitiveness is the driving force for sustainable development of enterprises. Brand is the embodiment of the internal strength of an enterprise. The brand must be built by the innovative spirit of the enterprise, and it needs the accumulation of history to avoid any shortsightedness and impetuosity.

The brand building made in China can not just create a brand that makes people visible. Instead, it should focus on the brand that lets people remember and build the made in China through brand research. Brand development The blueprint, which constitutes a personalized brand strategy based on the actual situation of enterprises, further enhances the market value of Chinese brands, which has become a top priority for Chinese enterprises in brand building. It is gratifying to note that in 2010 Lenovo launched the "Le Phone" brand mobile phone to compete with apple iPhone4 mobile phone, grabbing market share, and sold 1 million units in that year. China's high-speed rail runs off the speed of the Boeing plane. The fastest time from Beijing-Shanghai high-speed railway to Beijing is 4 hours from Beijing-Shanghai high-speed railway to Shanghai.

The 31 SCC4000 crawler crane, known as shenzhou first crane, shows its majesty in the rescue operation of the collapse of San Jose copper mine in Chile. It stands ready to stand on the scene, showing the international community's recognition of the performance, quality and logistical support of the equipment manufactured in China. At the Zhuhai international aviation exhibition, China's C919 passenger aircraft with independent intellectual property rights won 570 orders from 23 countries in one fell swoop. Large domestic aircraft were recognized by the market, and the days of flying with Airbus 380 and Boeing 747 were no longer far away. As long as we are committed to innovation and strive to tackle problems, we will be able to create an independent brand with international influence, and ultimately make the brand a "good flag" for Chinese enterprises to win in the global market.

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