Clothing Shopping Guide Skills: How To Guide Consumers To Try On Clothes

When shopping clothes are recommended for customers to try on clothes, customers are unwilling to adopt the advice of shopping guide. Under such a sales scenario, they should feel the specific level of "no refuses" on the spot. If customers are very firm, they are unwilling to accept the advice of trying to buy clothes, so do not force customers.

In the terminal clothing sales process, do not pull hard.

To try on clothes, because every customer has their own ideas and consciousness, any sales must be a way of respecting the customers, and the compulsive and aggressive way is unfavorable to the success of creating sales.

Why are customers reluctant to approach the shopping guide, and even many customers are afraid to accept the enthusiastic service of shopping guide? "Forced service" should be one of the main reasons. If the customer does not express his firm refusing, or after several persuasion, there is no obvious indication that he does not want to try it out.

In addition,

What kind of fabric to use, and so on, these are not necessarily the reasons why customers need to try them on.

People have long gone through the age of dressing and wearing fabrics. Besides the western style clothes, down and cashmere clothing, fabrics need to be emphasized. Most clothes are more valuable than fabric in physical properties, but in spiritual aesthetics.

Does this dress really like the customer? Is it consistent with the customer's temperament and style? Is this a better solution for guiding the customers to dress? If we want to stimulate customers, it is not a strong push way, but let the customers take the initiative to go to the fitting room.

We should use the fitting experience properly.

Describe, let the customer imagine the beautiful effect of the fitting, and arouse her inner desire.

Therefore, it is suggested that the shopping guide should express: "Miss, my personal view is that this dress is more suitable for your temperament, and also your current figure. The fabric is also more breathable, suitable for the present weather, and the color is very similar to your skin. If you put it on, you can not only modify the shape, but also feel the wind in this hot summer dress.

Of course, the clothing itself is a three-dimensional sense of the goods, the plane may not see the effect.

If you like, you might as well try yourself in the fitting room and feel it. "

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Some friends want to open a fashion shop, but do not know how to work hard in the shopping guide.

In fact, it is very simple. As long as you are sincere in hospitality, and pay attention to what you are wearing is fashion clothes shop, the customer group is different from other clothing stores, and do the following process to ensure that you are a satisfied clothing store owner.

1. Greeting:

A cordial smile

It should be kindly, kind and natural.

Should not: coping style, smile not to laugh, ignore.

Second, eye contact.

Face your customers with your eyes, and be honest with your eyes. Don't look around.

Appropriate volume.

The tone is soft, sincere, calm and calm, affirming and paying attention to oral hygiene.

(4) greetings

For example, welcome to Y-style store / counter.

Nod your head.

Keep an adequate distance from customers and provide adequate space for activities.

Proper posture (stance, gesture)

Put your hands and feet in a natural place, do not hesitate to swing back and forth.

2. Introduce products:

1. Be aware and actively ask customers' needs.

Analyze the customer type.

Listen patiently to the needs of customers.

(3) according to the needs of customers, we will briefly introduce the unique selling points of goods.

Such as: Y-style products characteristics, styles, fabrics, collocation, design style, advantages and so on.

Introduce the regular performance of different goods.

3. Fitting:

Retell the style and size of the goods that customers want.

Second, try to figure out the number of items tried by customers.

Untie twist button and zip up.

Invite customers to the fitting room and mirror.

(5) hand over the goods that are tried on to the customer and remind the customer to lock the door.

Ask customers whether they are satisfied or not, and remind customers whether there is any item left in the fitting room.

Pay attention to the opinions of your friends.

Try to check the number of items after trying.

If you do not have the required size and style, you can introduce similar styles to customers.

4, additional marketing:

(1) recommend and introduce similar collocation.

Introduce new products.

Introduction of salable goods.

Fourth, it is recommended to provide easy to match promotional items.

5. Collection:

Take the initiative to greet customers, keep smiling and have eye contact with customers.

(2) clearly and accurately tell the customer size, color and number and amount.

(3) hand in hand, "sing, sing, sing, pay" and check with the guests.

Fourth, do additional sales promotion.

Attach importance to packaging of goods.

Politely say goodbye, welcome to come next time.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.