2017 China Sporting Goods Summit Held In Shanghai

According to the world clothing shoes and hats net, "upgrading, driving new growth" is the 2017 theme of the year.

The summit forum was held in Shanghai in May 22nd.

Representatives from various sectors inside and outside the industry explored the new idea of pformation and upgrading of sporting goods industry through the forum.

"Consumers in the new era pay more attention to user experience, not just paying for different products.

At the same time, their health awareness is stronger, so the new demand has been further extended, which requires companies to develop more innovative products that fit the user experience.

Stephanie Burkett, vice president of the World Sporting Goods Federation, stressed that Chinese counterparts need to pay close attention to the important role of technological innovation in market competition.

Lining, chairman of the company, believes that the demand for sports consumption in China is expanding from physical type to participation and ornamental consumption.

According to Lining, the latest statistics released by the National Bureau of statistics show that in 2016, about 34% of the people in China participated in physical exercise regularly, and the number of participants was 334 million.

"Now more and more people regard sports as a part of life and social interaction. More and more people participate in sports such as running, swimming, basketball, badminton, table tennis and so on. This gives sports more room for development and brings greater demand to the sporting goods industry.

At the forum, Li Hua, chairman of the China Sporting Goods Federation, delivered a keynote speech on behalf of the China Sporting Goods Federation.

In his speech, he pointed out that the overall development trend of China's sporting goods industry is good, especially the new kinetic energy triggered by industrial upgrading will become an important driving force for the sustained growth of the industry. This also determines that the development path of the "new golden ten years" of sports goods industry will be significantly different from the past. This requires the practitioners to have a more keen strategic insight, focus on advanced manufacturing and service drivers, and make good use of this opportunity to achieve leapfrog development.

"From the past year's key industry data, the key data of China's sporting goods industry witnessed the" upgrading "process: first, the industry as a whole grew faster and the added value exceeded the 300 billion mark.

Sports goods industry in China (sportswear, 2016)

The manufacturing and sales of sports equipment and related sports products reached 3077 billion yuan, the growth rate was 11.65%, and maintained a two digit growth for three years. Second, sales revenue increased significantly, and the consumption of sports goods per capita exceeded 100 yuan.

In 2016, China's sporting goods industry achieved sales revenue of 147 billion 200 million yuan, an increase of more than 10% over the same period, and third, the import and export volume increased negatively for two consecutive years.

In 2016, the total import and export volume of China's sporting goods industry was 170.22 billion, down 16.94% compared to the same period last year, and achieved a trade surplus of US $15 billion 307 million, a decrease of 17.65%.

Li Hua believes that the key to the new development of China's sporting goods is to pry the driving force of endogenous growth.

At the same time, he also interpreted the new opportunities of China's sporting goods market from the aspects of the spirit of craftsmen, promoting standardization, paying attention to new retail and grasping opportunities for upgrading sports consumption.

"Although Chinese sporting goods have a strong scale advantage, it needs to see the whole still in the middle and low level. Whether it is the high and sharp equipment of competitive sports or the benchmarking product of mass fitness, the figure of Chinese sports brand is not much, even the equipment and facilities of many Olympic gold medal items have the situation of large area monopoly of foreign brands.

With the rapid rise of labor costs, higher requirements will be put forward for product design, scientific research and development, and brand building. This is also a "short board" for local sporting goods.

Li Hua also said that it is gratifying that there are more and more Chinese sports brands accelerating pformation and upgrading, and have made many new achievements in independent innovation, focusing on market segmentation and intelligent manufacturing.

He hopes that more and more enterprises will concentrate on the craftsmen's spirit and strive to improve their internal strength in the upgrading process of the sporting goods manufacturing power, so as to truly achieve a new breakthrough in core competitiveness.

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