Join Hands With Lu Yi To Interpret "New Gentry" "Nine Ghosts" Men'S Clothing To Build A Strong National Brand.

Affected by the economic downturn, the apparel industry is still facing a slowdown in consumption growth, and increasingly fierce competition in the industry. Transformation and upgrading have become an important issue for the current garment enterprises.

China's leading commercial leisure men's clothing brand nine Mu Wang, a detonation.

The "new gentry" star endorsement of the road, a big move, refreshed a new situation in the industry.

Annotate new core, hand in hand Lu Yixin set sail

Recently, nine Mu Wang invited Lu Yi to represent the spokesman of the "new gentry". The news of the strategy reshaped and the brand new image upgraded continuously.

After several months of thought agitation and polymerization, the campaign of brand upgrading of the "new gentlemen" has been a beautiful start.

As early as 2016, the "new gentlemen" redefined the brand tone, enriching its connotation and achieving good results in the market promotion and shaping.

In 2017, nine Mu Wang continued to deepen the core of the "new gentry". Mr. Xie Hao, director of the brand management center of nine Mu Wang, explained this: "in 2017, the company continued to excavate the connotation of" new gentry ", and expounded it from multiple dimensions. At the same time, combining with popular IP promotion, star commonweal, VIP activities, etc.

Brand equity has risen to a new level.

Lu Yi's invitation is undoubtedly a big move.

According to news reports, the hottest Lu Yi is the man who speaks for the nine men's men's clothing. But the reason why the king of nine herds has been developing the brand for 28 years and the heavy endorsement of Lu Yi as the first spokesman of the "new gentry" is the most important reason: Lu Yi's many positive energy images, the wearing of taste and the responsibility to the family in the screen are all perfectly compatible with the idea that "the new gentry doctrine" interpreted by the king of nine herds is "to live up to taste and be willing to play."

The strong combination of the two will work together to promote the new gentleman values of taste, responsibility, achievement, accomplishment and fun.

28, casting brilliant brand to upgrade new journey

Signing the national warm men Lu Yi will drive the new spread of "new gentry" doctrine of the nine shepherd kings. It is also an important symbol of the new gentry's advocating for a new stage.

At present, the 80 and 90's become the mainstream of consumption. The nine men's men's clothing has incorporated more fashionable elements that young people like in style and dress design, and is committed to providing fashionable and elegant dressing experience for the new gentlemen.

Nine Mu Wang formally joined hands with Lu Yi to open a new "gentry" trip, which marked the start of the brand upgrade strategy of the nine men's clothing.

2017 is the start of the strategic change of the nine herd kings. It is understood that in the next few years, nine Mu Wang will establish a platform, multi brand, and all channel development strategy.

The company will focus on four aspects of pformation and upgrading of commodity change, channel upgrading, brand reshaping and organization activation.

The goal is to provide consumers with more marketable goods, use larger, better image stores, use standardized retail standards, and use meticulous and extreme services to enhance consumption experience, improve turnover and single store efficiency, and ultimately enhance the profitability of companies and franchisees.

I believe that the cooperation between the nine bru King brand and Lu Yi will help to convey the connotation of "new gentry" in nine Mu Wang and make it a younger, more fashionable, responsible and effective force.

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