Why Is Nike Ridiculed "Wall Grass"?

According to the world clothing and shoe net, in June 13th, the fifth finals of the NBA finals came to an end. The warriors beat the Knights 4-1 and won the championship. Durant got MVP.

Of course, whoever wins the game will have two big endorsements.

They are all winners.

Before looking at the fourth round of competition, the two posters released by Nike worldwide are knights James and warrior Durant, and two are Nike's signers.

Copywriting is unified: ignoring rumors and fighting back strength (English version of the poster: They Talk, We Play.)

Both sides of the station's clever attitude also drew the netizens' mockery:

-Gavinfuckyeahcool: Nike...

Nostalgic Lee: which team wins, you also have copywriting, you can.

Hasik: the best case of risk hedging

Judas Judah: so they chose to hold together.

Of course, Nike can do this because it has absolute control over basketball endorsements.

The two most heavily signed NBA players, James and Durant, signed two life contracts and a sky high contract with Nike respectively.

Previously, Under Armour had opened a 10 - year high value contract of 265 million - 285 million dollars, hoping to take away the regular season MVP from Nike. But at the time, when Nike and James were sitting on the table, Nike still produced the matching offer and left Durant behind.

It has been proved that the renewal of the contract is well worth it.

After today's decisive game, Nike officials quickly released a pre win video. The protagonist is Durant, the MVP winner this year. The Chinese version can be viewed here.

To be fair, the performance of this advertisement is quite regular.

Nike has continued to play a consistent role in dealing with the focus athletes, and from the pressure and reproach of the players, it has mobilized different position fans' emotions.

Durant, who has just turned to the warriors this year, is gathering strength and topic.

In the field of intense sports competition, it is the absolute emotional zone that fans love and hate without reason. Nike is just looking at this point and making an article.

Just imagine, if an advertisement to sing Durant's praises from beginning to end, the opposition or neutral fans must not say a word.

But this kind of play is much used and there is a sense of routines.

YouTube and micro-blog also expressed similar views.

"Every year, every sport Nike is playing like this!"

It is not just Nike, but aggressive marketing, which is more common in sports giants.

Li.

In the field of football, the determination of the controversial topics such as "jealous of you are qualified" or "heterogeneous rising" is also very determined.

Nike's most controversial marketing is the case of Kobe's retirement.

In addition to the "hate" of every phrase in the advertising song, Nike also plays the emotional cards of "love" and "hate" on the promotion of social networking platform. You can choose your position on the Html5 page and express your feelings for Kobe.

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