CHIC Fashion Crossover, Unlimited Possibilities

Chantal Thomas x Coca Cola light (zero cola)

There is also a new trend of "crossing the border".

Recently, Jingdong fashion department launched the JD X program.

Two major product lines, JD LAB (x) and JD STUDIO (x), were launched jointly with internationally renowned designers / Chao brand and international 1-2 line fashion design brand.

In the future, JD also plans to cooperate with the brand name of Chiara Ferragni, including the brand name of "Chiara Ferragni", Haculla, Alexander McQueen, Moschino, etc.

At the same time, Yonghui supermarket officially announced the opening of its own clothing brand not long ago, and plans to launch the "ZARA", "DD", IKEA's "brand goods", children's wear brand "TUTU" and Chinese element "beyond blue" brand this year.

JD (x)

In fact, the design field of "Karl Lagerfeld", the "crossover king" in the fashion industry, has already extended from clothing to cosmetics, ice cream, cars, airplanes and so on.

He is also a master of cross-border marketing.

Karl Lagerfeld x SEPHORA (silk)

Apart from art and

Nowadays, the cross-border of fashion and fast food brands is no longer fresh.

On the recent 2017 Shanghai fashion week, KFC joined hands with a number of China's cutting-edge local designers, and came to the KFC cross border innovation.

Pizza hut also inspired and led the lifestyle of pizza with inspiration and design elements. The cross border exhibition also featured a joint venture with WHERE WHAT WHO and SWAROVSKI.

C.J.YAO x KFC (KFC)

Cross boundary (Crossover) originally means cross boundary cooperation in two different fields, which represents a fusion of a new style of life and an aesthetic way.

With the rise of the new middle class, people's demand for consumer goods is no longer limited to price and design, but also to the upgrading of consumption experience.

Therefore, this also forces the brand to gain the greatest benefit through cross boundary: let the original irrelevant elements penetrate each other and merge with each other, and then bring the brand a sense of three-dimensional and deep feeling, so as to impress consumers.

OPPO x GUERLAIN (Guerlain, France)

CHIC, the largest and most influential clothing and accessories exhibition in Asia, has always been able to lead the fashion trend with its comprehensive insight and creativity.

On the 11-13 day of October, China's international clothing and Accessories Fair will be held in 2017 (Autumn).

Countless kinds of cowboys

Walk into Guangzhou Zhang Zhen Clothing Co., Ltd. (hereinafter referred to as "Zhang Zhen"). The dazzling cowboy crafts, like a small museum, all kinds of cowboy dolls, denim floral arts, cowboy paintings, denim cheongsam / Tang suit, cowboy hand ritual, etc., or ingenious or romantic, make you wonder at the infinite creativity of handicraft.

For example, the ornamental cowboy decorations in Zhang town are also the treasures of the town store, which are lifelike and are the most popular souvenirs for tourists.

There is also a gift for graduates: a chair made up of over fifty cowboy hearts, each of which has the names of students, with every intention.

There is also a wall made of denim. The original picture is a street view in England.

Zhong Xiaoying, the founder of Zhang Zhen, said that it took more than 3 months from drawing line draft to finding different cowboy cloth splicing and sticking.

These arts and crafts are not only ornamental, many also have functional properties, such as dehumidification, deodorizing to formaldehyde and alcohol, and most of them are recycled and reused.

Zhang town was originally an enterprise based on jeans and accessories. Its business covers cowboy products processing, wholesale, retail, customization, OEM and so on.

Talking about the reasons for cross border cowboy crafts except for making costumes, Zhong Xiaoying, who has been a cowboy costumes for 26 years, told reporters that, first of all, in recent years, traditional costumes are facing reform, and consumption differentiation and individuation are highlighted.

Secondly, the company has the basis of production, design and processing.

Thirdly, female consumers have always had special plot for cloth art, especially cowboy cloth, which is more plastic than others.

Finally, the integration of cowboy industry and traditional art culture has both aesthetic and cultural connotation. The market prospect is very good. Among the 2016 cowboy cultural festivals in Xintang, 18 cowboy cheongsam paintings and calligraphy products were shocked.

"Of course, in the process of making cowboy crafts, we have to do a lot of experiments from cloth selection, color to appearance, and design modeling, but everything is worth it, because the market is good."

Zhong Xiaoying told reporters that in October CHIC2017 (Autumn) exhibition, the denim costumes and cowboy crafts will bring more surprises.

Fashion percentage formula

Similarly, the CHIC2017 (Autumn) zhe Mu habitat Garments Co., Ltd. will strive to create and create objects with philosophical height, artistic width and craftsman's depth.

Wang Ping, director of zhe Mu habitat Garments Co., Ltd., said that clothing and accessories belong to the whole dress. Our intention to cross the border is to consider the overall image of the consumers.

In the future, with the continuous development of needs, our crossover will be more personalized and differentiated.

"Some people on the internet think that fashion = clothing 50%+ accessories 30%+ makeup 20%, from a specific point of view, this ratio is correct, but in the future development trend, fashion crossover of this ratio will change."

Wang Ping said frankly, male accessories are becoming more and more important. Therefore, in terms of male fashion, the company is already in action, and many couples and accessories are being launched. New shoes are also being launched for men's specific needs.

In the future, how to cross the fashion industry? Wang Ping believes that under the premise of the United States, brands should have: first, high-quality materials; two, comfortable experience; three, exquisite workmanship; four, beautiful version.

Cross boundary design basis

"Any cross-border cooperation is just a form. If we want to have core competitiveness after crossing the border, we need to see if we are looking for the right product position and whether we are concentrating on designing research and developing products."

Huangfu, general manager of Hangzhou can bang import and Export Co., Ltd., said that as a young company specializing in fur clothing design, production and sales, the confidence of Chan Bang's cross-border confidence comes from its strong development strength, excellent fashion design concepts and efficient work teams (all practitioners have 20 years' experience in the industry). This also makes Chan bang one of the most dynamic and influential companies in the industry, and has won the favor of many famous international fashion brands, making many famous international famous brands.

Mr. Huangfu said that the industry was not optimistic in the past few years, but it maintained its growth trend every year.

Specifically, there are three points for the success of Chan's cross-border success. First of all, Chan can produce 300 to 500 new models every year.

Next, Chan Bang insists on becoming a real fashion leather fur garment instead of a leather factory.

In the end, Chan Bang did not pursue the low price, but focused on cost performance, customer service, original development and fashion signals.

"I will always ask myself," what is your core competitiveness? The more bad the market is, the greater the opportunity. The bad market needs more efforts to design and develop the market, and at the same time, more cultural elements should be integrated into the product development, so that clothes can become a soul. We should also pay attention to two aspects of differentiated products and differentiated management.

In short, no matter how to cross the boundary, good products are invariable magic weapons.

Mr. Huangfu said.

At the same time, Shanghai Zoe Fashion Co., Ltd. on Monday also proved this fact with its own development.

"In the past few years, although the market competition has become more intense, we have achieved excellent results in the annual output value with high quality surface accessories, good technological quality and quick response capabilities to our customers.

At present, the company's business covers ODM OEM, e-commerce, traditional sales and many other modes.

On Monday, Mr. Zoe, the head of Mr. Zoe, said that after more than 10 years of development, Zoe has managed to provide fashion feather clothing design and production services to dozens of well-known offline brands on Monday.

Although these markets have eliminated many products in recent years, they are mostly products with low competitiveness.

So on Monday, Zoe insisted on using raw materials that meet the national standards and developing new models every month.

A 24 hour solution is implemented on the service to compress the customer's request in 24 hours.

On the product spans, Zoe will also expand from the current down jacket category to the high-end feather series of woolen products, spring and summer products, and real silk materials, etc. on Monday.

In addition, "rapid response is one of our strengths.

We can do the data analysis according to the customer's pre-sale, such as the eve of the double eleven, through its collection data, click through rate and other predictive data, and quickly and accurately deliver the goods, and adjust the payment in time on the day and around the double eleven, and ultimately achieve the balance between supply and demand.

Mr. Ji said, "this is the third time we have participated in the CHIC exhibition, which has been very fruitful, so we booked a 90 square meter booth in the second half of the year."

It is true that fashion crossover is not only a pure crossover itself. Cross boundary represents a new style of life and a blend of aesthetic ways. This also brings more thoughts and practical demands to the fashion industry, and thus reveals the inspirational sparks and wonderful ideas about the beauty of costumes.

All these wonderful things will happen in October.

The stage is amazing.

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