Valentino Men'S Clothing Will Become More Sporty And Fashionable.

Valetino 2018 spring and summer men's wear series

According to the world clothing shoes and hats net, next spring, Valentino

I'm afraid the area is going to change.

The debut of the Valentino 2018 spring summer series on the first day of the Paris men's wear week is quite a surprise.

"I like the idea of street breeze."

Creative director Pierpaolo Piccioli is being viewed at the Paris headquarters.

The reference inspiration wall (mood board), told reporters at the same time.

No one could have imagined that he would go so far: the whole conference was full of 52 styles: the sports suit of the collar, the embroidery with the bead.

Warm colored sneakers...

"I want to express the street spirit very accurately, because no matter the street, or the movement, there are their own depths."

Pierpaolo Piccioli explains: "these single products bring a strong visual impact on the current culture".

In his understanding, the fusion of street fashion and high fashion is like this.

Valetino 2018 spring and summer men's wear series

Valetino 2018 spring and summer men's wear series

Valetino 2018 spring and summer men's wear series

He even put "new" logo:VLTN on his clothes.

"In the 1980 and 90s brand history, there is something about this logo, but I really don't feel it, but the young kids who work with me are crazy about it."

He added, "though abbreviated, you will immediately think of Valentino as soon as you see it."

Under the guidance of Off-White, Vetements, Hood by Air, Gosha Rubchinskiy, Fear of God and so on, more and more young cool kids regard street fashion brand as a new generation of luxury goods.

They may not earn more than their parents, but they are willing to queue up or sell high prices overnight to buy a trend.

A luxury brand that feels the trend of consumers will not sit idly by.

The combination of Louis Vuitton and Sepreme is the best proof.

From Valentino's performance in the past few years, it is not difficult to see that today it is not the Italy brand that is designed to design fairy skirts.

Rivet bags, riveted high heels and rivet sports shoes have won many young fans for it.

Just since the Maria Grazia Chiuri, one of the twin partners of the brand, was dug up to Dior, the remaining Pierpaolo Piccioli began to exert extra force.

{page_break}

Valetino 2018 spring and summer men's wear series

Valetino 2018 spring and summer men's wear series

Alone in the 2017 autumn winter men's wear series, he came to cooperate with British punk artist Jamie Reid.

The latter has designed the famous Queen's head cover for Sex Pistols's single God Save the Queen.

Therefore, we do not see the clip clippings that appear on the men's wear show on that season: "beauty is born with you, to stretch your nature", or "until you find the next starting point, this is like going to the end."

Obviously, Pierpaolo Piccioli doesn't want to be tagging with the rules, and is eager to prove his judgement and design sense.

"It's even more interesting to combine men's suit sewing into sportswear."

He stressed that "the way of doing sports clothes in high fashion houses is definitely different, and will pay attention to every detail".

Indeed, although Valentino was born in Rome, it was certified by the Paris Fashion Association of France.

The reason for the creative director to change his mind is that the core consumer groups and their preferences have changed.

"Imagine those network workers or musicians, who do not need to rely on suit leaders to show professional credibility."

He takes Valentino male customers as an example, "they prefer to buy casual wind clothes".

A more dangerous shift is that male customers are no longer as fond of a brand as they were twenty years ago.

When they get enough information, they will pick products from different brands and match them with women.

Therefore, it is hard to retain customers' hearts by brand name.

According to the idea of Pierpaolo Piccioli, Valentino should open more men's clothing shops to meet the growing male market in the future.

More interesting reports, please pay attention to the world clothing shoes and hats net.