The Luxury Brand Of "Tall And High" Shows The Diversity, Youth And Affinity To The People.

Caroline Rush, chief executive of the London Fashion Association, said: "we recommend most of them.

Do not show off or at least act cautiously, because fashion shows must be full of words and strong demands.

And the exhibition may be more suitable for the new designers, the price performance is higher, and the media and buyers prefer the exhibition, because they do not have to rush to the showroom.

The common point of men's wear week and exhibition is that they integrate more young elements and show more diverse forms.

Take Prada as an example, the 2018 spring and summer series used comic two dimensional expression techniques for the first time, which covered cartoons on the walls of the show room, creating two and three dimensional traversing feelings. The high-end images were integrated into science fiction and childlike interest; Dolce&Gabbana continued to play the game of fans. This time, many social stars, musicians, models and artists were invited to relocate the brand image to attract young people.

On the London men's clothes week, the American brand Band of Outsiders joined the show to increase the beauty and activity of the show. The monotonous, static T platform was also the stage for entertainment and the means to attract the audience; the 5th anniversary Topman Design was held in the old Truman brewery in East London, and lasted for two days, and there was a video in 5 different styles of rooms, showing the recognition of the well-known artists to Topman Design, relative to the Topman Design.

And the personalized design has become part of the brand choice.

It can be seen that the exhibition of men's clothing week is being innovated. From the form of performance to the hot elements, new fusion appears every year. The luxury brand on "tall and high" also shows a pluralistic, youthful and people oriented side.

With youth, there are street culture, bright sports shoes and more non formal clothing.

London men's wear week, Vivienne Westwood, Charles Jeffrey Loverboy and other brands have joined the street graffiti elements in the design; Pitti Uomo HUGO, J.W.Anderson and Off-White are the three exhibitions on the theme of youth, in addition, many brands also launched the positioning of young sports shoes; Milan men's wear week has a lot of pink casual clothing, breaking the traditional suit dominate the situation, FashionNetwork wrote, commented: "the most prominent is the" J.W.Anderson ", it uses a variety of subtle gradient color, this quarter of the season.

It's more about college students than entrepreneurs.

Everything is decided and resolved by the designer himself.

Pants are becoming more relaxed and smoother, but they usually tighten their ankle position to create a sport style.

These young elements are in line with the trend of luxury goods market.

Recently, the latest report of Boston consulting company and Fondazione AltaGamma of Italy luxury industry association, the five major trends of luxury market in 2017, shows that one of the key trends is leisure wind. 2/3 of luxury consumers no longer choose the classic style of the mainstream luxury brands in the past, but prefer the leisure style.

The younger generation of consumers also showed more social recognition of leisure wear. Office wear is even more popular. A few years ago, the "suit" is no longer a rigid requirement.

In addition, the report shows that certain luxury items occupy a high priority in the minds of consumers, such as shoes, followed by perfume, beauty products, watches and jewelry.

And these products may become new growth points.

More attention should be paid to the world clothing shoes and hats net.