The Resentment And Hatred Between Adidas And Puma

"Ben is born with the same root."

However, since ancient times, how much blood is thicker than water can not finally stop fighting, or even cause death.

The same childhood, the same city, the same faith.

The two brothers of the Dassler family could have created the world's greatest sports brand.

However, in the turbulent times of war, unwarranted betrayal alienated the hands and feet, and they fell from love to kill each other.

Circumstances change with the passage of time,

and

These two brands no longer belong to the Darth family.

It's like the tombs of the two brothers that are far away from each other.

Brothers shoe shop

According to the world clothing and shoe net, Germany's economic development attracted worldwide attention during the German era.

Before the outbreak of the two World War, people's lives were full of health.

The story of the Dassler family begins with a small town called Herzog Olah in Bavaria.

Christoph is the backbone of this family and four children under his knees.

Christopher, a knitter, is catching up with the changes of the times, and industrial manufacturing is gradually replacing manual manufacturing.

By no means, Christopher turned to be a shoemaker.

The born talent made the Darth family quickly become famous.

The two brothers Rudolf and Adolf had a deep understanding of shoemaking industry under the influence of their father.

However, the advent of the first World War soon dragged down the German economy, and the children wanted to inherit the mantle and carry forward their dreams with the reality of being fed up.

When the war was urgent, the three brothers joined the army and came to the front.

But two years of war brought about a failed ending, and the three of them returned home.

At this time, childhood dream reawakened Adolf's complacent spirit.

He decided to follow his father and learn how to make shoes.

Adolf, an innate genius, worked hard to learn from his father.

Soon, Adolf came out of nowhere.

At the beginning of his career, Adolf traveled all over the country looking for it.

He persuaded his mother to move in the laundry room to put the equipment in place. Finally, he employed three workers.

Business is hard to start.

The first sneaker designed by Adolf was canvas - yellow leather sneakers, and the innovative use of iron shoe studs.

Soon, the sneakers were red.

The expansion of the scale resulted in a shortage of personnel, so that sister Marie was also helped to clean up shoes.

However, Adolf's character is more restrained, and the expansion of business makes him somewhat tired.

On the contrary, Rudolf is well versed in the world of human nature, especially with a three inch tongue.

This is the ability of an excellent sales person.

Accordingly, Adolf invited his brother Rudolf.

The two people jointly registered the Dassler Brothers Shoe Factory in 1924.

When excellent products combine with excellent marketing two swords, the market will naturally submit to the feet of the brand.

Kill each other in love

At the beginning of entrepreneurship, two brothers must bow to each other and do their best.

The brand of sports shoes quickly became famous.

During the period of Hitler's rule, sports were highly valued, and the business of the two brothers also benefited, and orders grew steadily.

The two brothers thought that the Olympic Games in Germany would make the Dassault brand sports shoes shine. However, the Hitler administration fully controlled the upcoming Berlin Olympic Games and asked all German athletes to wear uniform clothing and shoes.

This is a blow to the business of the two brothers.

A blessing in disguise is a blessing in disguise.

Adolf went to the Olympic village with his spiked shoes, and successfully persuaded the famous American athlete Jesse Owens to use his running shoes.

At the 1936 Berlin Olympic Games, Jesse Owens became the first track and field athlete to win four gold medals in the Olympic Games.

This has also made Darth's running shoes a great sensation all over the world.

It can be said that an Olympic Games has won two Adolf.

The arrogant Hitler then declared war on the world, and Germany launched another war.

In 1933, the brothers joined the Nazi party. Rudolf was more loyal. Adolf secretly helped the Jews.

This also led to their different fate after the war.

When the Allied forces investigated the issue of whether the shoemaking factory had a problem with Nazi, Adolf was encouraged to win the gold medal in the United States at the Olympic Games, and more importantly, Adolf made the "Schindler list" in person during World War II, and rescued many Jews.

On the contrary, Rudolf paid a price for his loyalty to the "head of state" and became a prisoner of war.

He firmly believed that it was his brother Adolf who told his allies to the allies.

It is a relentless choice of history that the charge of "unwarranted" has been placed on Adolf.

The friendship between the two brothers has deteriorated and rotted since then.

Rudolf was released after 1 years in captivity.

Adolf's disappointment and resentment led him to make two decisions. One was to report his brother to the then military ruler, and the two was to separate it from the brand of Darth.

In 1946, he built his PUMA at a place 5 minutes away from the original site, and Adolf renamed his old brother factory as Adidas.

The two brothers turned against each other and set off decades of commercial battles.

Historical regret

After World War II, the two brothers of each cooking stove launched a commercial battle, and the sports arena became the main battlefield of Adidas and PUMA.

The two people are quite different in the way of celebrity endorsement.

PUMA won the battle.

In the first football match after the Second World War, the players of the West Germany national football team wore PUMA sports shoes, including the famous star Herbert Burdenskiy.

Adidas, who refused to be outdone, launched a seesaw battle with PUMA.

In 1954, the West Germany team established a cooperative relationship with Adidas in the Swiss World Cup.

In this world cup, adidas shoes with spiral spikes have made great contributions. It has strong skid resistance, and finally helped West Germany win the World Cup trophy and perform Berne miracle.

From then on, Adidas went to the world.

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In 1958, Adidas, who has successfully entered the US market, stepped up publicity. For the first time, it advertised itself as "the best sneakers in the world".

Rudolf then became furious and called Adolf in person to warn him that the latter had taken Rudolf to court to sue for illegal business competition.

Finally, Rudolf was defeated and sentenced to pay a huge fine.

Rudolf, who has revenge, must cherish his hatred and inherit the war to the next generation.

After the pfer of power, Rudolf's son Amin Deisler and Adolf's son Horst Deisler signed a Bailey agreement, claiming that Adidas and PUMA no longer sponsor famous football players.

However, at the start of the 1970 World Cup finals, Bailey asked the referee to postpone a few seconds to tie the shoelace. At the moment he crouched, millions of TV viewers saw the pair of PUMA sneakers at close range.

The two companies were torn between them.

In this way, with hatred for each other, the two went to the end of life one after another.

In 1974, Rudolf died of lung cancer, but Adolf's public condolence said: "in the heart of human sympathy, the Adolf Dassler family will not comment on the death of such a person."

Four years later, Adolf died.

Two generations of fighting between the brands is not a simple competition between brands, but after all, the two companies have become listed companies.

Finally, the professional manager system completely eliminated the irrational revenge in enterprises.

Since then, Ben is the two most popular sports brand that has ended the family business.

Dassler brothers' mutual love kill each other, so that the world may miss a more famous sports brand than Adidas or PUMA and even NIKE.

More interesting reports, please pay attention to the world clothing shoes and hats net.