Nike Will Sell Some Products Through Instagram.

According to the world clothing shoes and hats net,

The company said in June 30th that it would sell some products through Instagram, and the details were not disclosed.

Consumers can shop without obstacles in Instagram.

Retail,

And the cosmetics business has been coveted by the millennial generation, hoping to attract the attention of this generation through social networking.

Instagram users reached 700 million, providing an optimal sales opportunity for enterprises.

Instagram is well received.

People love it. Since the launch of the one button purchase button two years ago, its business capability has been developing steadily.

In November last year, Instagram stepped up the pace of entering the retail industry. Brands could add product labels to their photos. Users could click on the description of tags to get more information, and then click on the retailers' website to buy products again.

More than 20 brands have used this function, including J.Crew, Kate Spade and Warby Parker.

In March, more brands joined the team.

Instagram still faces challenges from online shopping.

First of all, although the early results show that Instagram has brought more sales to the electricity supplier, it is not clear whether adding labels can catch more consumers.

Second, it is not easy to strike a balance between social networking and promotion.

Social media is like your friend. You don't like friends around you and sell a handbag to you.

Although brands think Instagram is at the forefront of the industry, it still faces challenges from competitors.

Yoox Net-A-Porter Group SpA successfully captured some customers through WhatsApp of Facebook.

Snapchat's photo after burning is not suitable for the electricity supplier, but it may also make changes.

If Instagram can't take action to attract consumers, retailers will find other ways.

For example, the British clothing business Asos launched the function of visual search. Shoppers can use the screenshots of Instagram posts to search for similar products on its website. The goal is to control the relationship between customers and get rid of the control of social platforms, so that the brand can get the initiative.

In spite of this, the partnership between the brand and Instagram can still be mutually beneficial.

Famous luxury brands can attract more Instagram users, while Nike brands can also earn more money.

Customers are becoming more and more accustomed to buying expensive goods online. As long as the security of payment is guaranteed, Instagram can make use of the large number of fashion designers on its platform to help the fashion industry further expand its market.

For brands, there is another advantage to working with Instagram.

Luca Solca, an analyst at Exane BNP Paribas, said that through social media sales, brands could bypass wholesalers such as department stores and better control their distribution channels.

Nike's actions illustrate this point. It intends to sell sports equipment directly to customers.

Of course, cooperation with social networks is not without risk.

The electricity supplier has gained a lot of revenue through Instagram. Instagram hasn't got a slice of it from now on. But if Instagram advertisement reaches saturation in the future, Instagram will not change its strategy.

At present, such brands like Nike are ready to take risks. If they can attract the millennial generation who are obsessed with self access, the benefits will far exceed the losses caused by risks.

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