Jingdong And Vip.Com Join Tmall, Who Is The Victim?

Similar to letting businesses stand in teams and carry out "two election one" and so on, it is common in the retail industry. It may be hard to really say who is right or wrong, but the burden and confusion caused to businesses and consumers are inevitable.

According to the world clothing shoes and hats net, in July 12th,

The platform has another "moth".

The "cat and dog war" started again, and one of them also pulled up a little buddy.

Is there really unfair competition?

At the same time of making accusations, are they "innocent"? Tmall, Jingdong, vip.com and other business platform disputes continue, who is the real victims?

Jingdong and vip.com join hands

In July 12th, Jingdong and vip.com jointly issued a statement on "resisting unfair competition", saying that an electronic business platform used its monopoly position to require businesses to sign the so-called "exclusive" cooperation in a variety of ways and withdraw from Jingdong and vip.com platforms.

Jingdong and vip.com believe that the e-commerce platform has abused market dominance and coerced businesses to be suspected of violating the Anti Unfair Competition Act and strongly condemned it.

The point of "an electric business" is self-evident.

Sure enough, later, Tmall issued a statement on "porcelain competition", saying that "more and more brands have taken Tmall as the sole position and exclusive platform for their own commercial operation". "This is precisely the choice of businessmen to the market, as well as the real market choice".

For Jingdong and Tmall tearing up, netizens said that "it is impossible to prevent": How did it start to tear up when we did not get to double eleven? Did we have to give a new "holiday" to us?

When asked about the cat's relevant person in charge of this question, the other side responded: "when Jingdong met us, we were doing the practice of new retail, and established the five new committee, the flash shop without retail."

The official said that the Jingdong statement has changed the public's attention. This kind of "touch porcelain", in fact, Chengde Lulu July 10th news performance has been very obvious.

Chengde Lulu "confession"

Tmall officials accused Jingdong of being "touching porcelain". Is that reasonable? Jingdong has complaints about Tmall's unfair competition at the same time.

Let us take a look back at the "Chengde Lulu" incident mentioned earlier.

In July 10th, investors asked Chengde Lulu to ask questions on the interactive platform of Shenzhen Stock Exchange. The specific questions were as follows:

Since July, Lulu classic products have not been sold for several days in the Jingdong. Why? The purpose of the electricity supplier is to facilitate consumers. Why is replenishment so slow?

12 noon, Chengde Lulu responded on the interactive easy platform: "Hello, thank you for your attention to the company. Because Jingdong mall has held preferential activities, it has substantially reduced the price without the consent of the company, and forced the supplier to supply, so that the price of the online product is lower than the market price of the company, causing confusion in the market and affecting the interests of the shareholders of the company, and therefore suspending the supply."

However, when calling Chengde Lulu dongma office, the response of the other party was very vague, saying, "that thing is over", "we will make a new announcement soon". "These two things (Chengde Lulu's statement is not related to Jingdong, only product, Tmall dispute"), "I am not very clear about the specific business level."

Subsequently, I saw the new response of Chengde Lulu: "after confirming the detailed communication with the online business department, it was confirmed that the sale of some products was temporarily out of stock during the Jingdong sales during the 618 period.

At present, Jingdong is actively coordinating with the Jingdong to solve the problems related to quick warehousing of goods, so as to complete the replenishment of Jingdong's warehouses as soon as possible, so as to meet the rapid growth of Jingdong sales.

At the same time, the Company Apologizes for the inconvenience it brings to consumers.

Why is Chengde Lulu's statement so reversed? Why is it so cautious in responding to journalists?

Do they monopolize?

No matter who is right or wrong between Jingdong and Tmall, there is a problem that can not be avoided: have they monopolized or forced businessmen or consumers to obey the "two election one"?

Regarding this, Cao Lei, director of the China Electronic Commerce Research Center, said that it is very common for retailers to stand in teams and carry out "two elections and one election" and so on. It may be hard to really say who is right or wrong in the retail industry, but the burden and confusion caused to businesses and consumers are inevitable.

Cooperation between businesses and platforms is a prerequisite for opening up sales, and we hope that both sides can create a good sales environment.

Independent business strategy analyst Li Chengdong said that the brand must be multi-channel to meet the needs of different users. "Two elections" harm the interests of the brand business, and a single company will surely lead to price increases and finally damage the interests of consumers.

"But in the future, it is impossible for a single company to be big enough. Tmall is just ahead of the clothing category."

Li Chengdong said, "two elections one" is actually a competitive strategy for Tmall to protect the market share of its clothing core category.

Only products are united with Jingdong, because they are all victims of this "two election one".

Li Yi, a leading Internet scholar and chief investigator of the Internet research center of the Shanghai Academy of Social Sciences, told the "International Financial Daily" that the event is essentially a dispute over the right to speak and a market monopoly competition.

"In fact, this is not the first time. Anyone familiar with them (Jingdong, Tmall) knows that something similar happened in 2015, and Jingdong told Tmall about unfair competition."

Li Yi said that the competition between Jingdong and Tmall has been a routine for several years. But he believes that if Jingdong is to become a boss someday, it will not be more euphemistic than Tmall.

Li Yi also said that Jingdong likes to rub up hot spots (such as music and Shun Feng, rookie events), because Jingdong itself is relatively small and weak, which is their strategic way, but if they continue to do so, they will step on the "high voltage line" sooner or later.

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Who is the victim?

"Their union shows that once the company withdraws from the Jingdong and any platform of the only product, it will be regarded as the two platform to quit, so as to increase its counters against Tmall.

This will bring some pressure to merchants, and let businessmen hesitate to withdraw from any platform.

Cao Lei told reporters that the Jingdong and the only product can be said to be "warm up together" because their living space is being compressed, and the market between them is different, and the market share is different. This creates the possibility for this joint statement and cooperation.

"Our development of the Internet is not a development enterprise in essence, not to create the richest man. The real purpose should be to benefit the people and the country."

Li Yi said that since China's access to the Internet in 1994, China has not even had an antitrust case.

"Under such circumstances, consumers and businesses are the real victims."

An industry expert who declined to be named said that "no checks and balances, no deterrent power and capital will become a tyrant who endangers society."

Fang Chaoqiang, a research fellow at the China Electronic Commerce Research Center and lawyer of Beijing Ying Ke (Hangzhou), believes that the competition of electronic business platform should not let consumers suffer.

As responsible businessmen, they should be responsible for their actions. The rights of businesses should be clear and the grievances against the platform can not be spread to consumers.

Fang Chaoqiang also reminds us that consumers can directly seek business rights through platforms or consumer associations.

More interesting reports, please pay attention to the world clothing shoes and hats net.