The Abortion And Failure Of Sports Are Not Due To The Necessity Of Money Reform.

Under the guidance of the policy of vigorously promoting the national fitness campaign, the government has issued a series of policies such as "No. 46" and "sports industry 13th Five-Year plan". The sports industry, as an indispensable part of the national economic development, is bound to usher in an unprecedented outbreak.

It is estimated that by 2020, China's sports industry will account for 1% of GDP, 3 trillion of total output value and 30% of sports service industry.

The white paper on the development of China's sporting goods industry shows that in 2016, the added value of China's sporting goods industry exceeded 300 billion points, reaching 307 billion 700 million yuan, with sales revenue of 147 billion 200 million yuan, an increase of more than 10% over the same period last year.

In 2016, China's sporting goods industry (sportswear, sports shoes, sports equipment and related sports products manufacturing and sales) reached 307 billion 700 million yuan, the growth rate was 11.65%, and maintained a two digit growth for three years.

Meanwhile, industry sales revenue increased significantly in 2016, and consumption of sports goods per capita exceeded 100 yuan.

In many other developed countries, economic development plays an important role. The United States is the largest sporting goods market in the world. In 2015, the added value of sports industry was 500 billion US dollars, which was 2 times the output value of the US auto industry and 7 times of the output value of the film and television industry.

Its industrial profits also increased from 48 billion US dollars in 2009 to US $72 billion in 2014.

The European sporting goods market has developed rapidly in recent years.

Some agencies expect Europe's sporting goods market to increase by about $68 billion last year.

Retailer Decathlon (Decathlon) announced its 2016 earnings report, with net sales reaching 10 billion euros, an increase of 12% over the same period last year.

Globally, the sports industry is still an important part of the future economic development.

At the same time, the domestic sports brand enterprises are experiencing a major revolution. From the perspective of store construction, in 2013, there were nearly 5000 stores in Smith Barney, and by the end of 2016, the number of Direct stores and franchisees dropped to more than 3900, and the total liabilities of the United States were as high as 3 billion 45 million yuan, and the income and net profit fell again. As at the end of 3, the United States bond apparel assets and liabilities ratio reached 43.94%; the total number of 361 state stores decreased from 7208 to 6357, reduced by 851, and net profit was 403 million yuan, down from the same period last year; the total number of XTEP retailers decreased from the end of the year of the end of the year to the home market, and the sales point of XTEP children dropped from about 2015 to about one, and XTEP's net profit was RMB yuan, down from the same period last year.

On the other hand,

And Anta still keeps the number of stores growing.

At the end of last year, 4829 Lining franchisees grew by 4.6%, from 14 million yuan in 2015 to 643 million yuan in 2016, and 1611 outlets in the general store grew by 6.3%. Anta stores increased from 8489 to 8860, an increase of 4.37%, achieving a net profit of 2 billion 386 million yuan, an increase over the same period last year. China's sporting goods industry is in the process of speeding up the survival of the fittest and market depth shuffling, and only by accelerating the pace of upgrading and truly establishing the core advantage can we grasp this historic opportunity.

In recent years, sports start-ups have emerged in an endless stream. In 2016, the financing of sports industry companies exceeded 19 billion yuan, two times that of 2015.

In 2016, more than 200 projects were successfully financed, and the most notable one was the B round financing of music sports sports which received 8 billion yuan.

In the first half of 2017, there were 46 financing activities in sports industry, and the amount of financing disclosed was only 3 billion 852 million 100 thousand.

There are many star enterprises, such as music, sports, entertainment circle and so on.

After a wave of entrepreneurship, about sports

It seems that there is no reduction. In the so-called capital cold winter, the abortion and failure of sports are mostly not because of money, but to eliminate some investors and entrepreneurs who are eager to make quick profits. Mature entrepreneurs never take the capital cold as the reason, because only the worst capital environment and market can give the entrepreneurs with the strength to display their business talents, and the sports market begins to become rational gradually. Investors and entrepreneurs are introspection, which is a great good for the sports industry.

Only under the verification of cold winter can real industry break out.

There are a lot of pointcuts in sports related business. Most of the projects cut from sports monitoring, intelligent hardware, social circles, organization events, etc., covering a wealth of sports and professional directions, but more projects focus on professional sports, sports enthusiasts and physical education enthusiasts.

However, the project has some difficulty in user pformation, and there are many shortcomings in user stickiness. The main reason is that at present, 60% of users are still at the beginner and beginner stage, or even just leisure hobbies, exercising weight loss and cultivating sentiment.

There are great potentials for sports in China, such as fitness, fishing, roller skating, bicycling, yoga, martial arts and so on. These areas of public will bring more room for development and imagination. "Fitness for all should not be considered from a professional point of view, not everyone wants to be athletes". The idea of universal sports should start from scratch and start from the heart.

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