China Ushering In The "Big" Authorized Market, Global Licensing Exhibition, Opening Of China Station

In July 18, 2017, the three day global licensing exhibition, China Station (LEC), was opened in the North Hall of Shanghai National Convention and Exhibition Center (NECC).

The global licensing exhibition sponsored by Bo Wen company has been held for the first time in China for more than 35 years. LEC brings 81 exhibitors and 234 diversified hot IP. It will work together with "pan" authorized category owners and agents, consumer goods manufacturers, authorized retailers and retailers to help China's "big" authorized market rise.

Diversified hot IP focuses on new opportunities for licensing

The latest statistics of the International Licensing Association (LIMA) show that China has become the fifth largest authorized market in the world and has maintained rapid growth.

The global licensing Exhibition China Station (LEC) not only converges popular entertainment / cartoon characters from MATTEL, HASBRO, Austria, Huaqiang Fang and other enterprises, but also has British Museum, Chengdu Du Fu Thatched Cottage, Dunhuang Research Institute, China's intangible Art (Art and Culture), Lamborghini, Budweiser Budweiser (brand / trademark), BBC Earth (TV program), LPGA (Sports),

Pancoat (lifestyle), angry birds (games) and other different categories of IP appeared.

A more comprehensive and diversified hot IP will improve China's licensing categories and stimulate the potential of the "big" authorized market.

Luo Xiaoxing, general manager of the authorization Department of orfei entertainment Limited by Share Ltd, said: "with the improvement of people's living standard, the excellent IP will also enter the life of ordinary consumers through the form of consumer products. At this year's LEC exhibition, Austrian flying brings not only classic IP such as super swordsman, happy sheep and grey wolf, but also the first appearance of the new IP" chicken team ".

Beijing dream city culture Limited by Share Ltd CEO Yu Ren Guo believes: "

Although authorization is still a new industry in China, it has a strong momentum of development. This year we have not only brought the famous IP such as Ali and Luo Xiaohei, but also almond who will broadcast the new IP in animation in 2018.

A series of authoritative industry activities to facilitate cross-border trade and business exchanges

Disney consumer goods and interactive vice president and general manager Mr. Lin Jiawen, Mr. Xu Pengchong, general manager of Oriental Dream Factory derivative business, Mr. Ye Shajun, vice president of rowey Europe (Shanghai) Trade Co., Ltd., and Ms. Qiu Tao, the director of the consumer goods of the Great China of MATTEL, and so on, share authorised cases and experiences from cartoons, games, movies, sports, art, life style and other fields, explore the mode of authorizing cooperation and explore the potential of China's authorized IP cooperation.

Business matching: authorized dealers from various fields face to face with 234 IP to explore potential business opportunities.

Authorized industry awards: seven awards were presented to IP, enterprises or projects, and the winners were announced at the awards ceremony on the evening of July 18th.

The China Licensing Awards is jointly sponsored by the International Licensing Association (LIMA) and the global licensing exhibition, China Station (LEC), to encourage the authorisation, authorization and authorization of the original, pioneering and enterprising industries in China.

And authorized retailers to promote the exchange and development of China's authorized industries.

China's intangible cultural exhibition area, Contemporary Art Museum: three types of Chinese intangible cultural works and their derivatives, including paper-cut, New Year pictures and comic strips.

The Museum of Chinese Museums: Chengdu Du Fu Thatched Cottage, Dunhuang Research Institute and other famous museums will focus on the display of art and culture authorized IP, seeking cooperation opportunities with many authorized businesses.

Strong alliance helps boost the "big" authorized Market

China has already announced a strategic partnership with the International Licensing Association (LIMA) and Alibaba's copyright trading and innovation and entertainment section, to jointly develop the Chinese authorized market.

LIMA chairman Charles Riotto said: "the data in the past few years have shown that China's authorized market is booming. We are delighted to start this year with the leading exhibition organizers of the authorized industry to bring the global licensing exhibition to China (LEC) to Shanghai."

"The cooperation with industry leaders such as China and the international licensing industry association will also help to extend our electricity supplier ecosystem, enabling all stakeholders in the value chain of the authorized business to benefit," said Ying Hong, general manager of Alibaba's innovation entertainment section Ali fish.

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