Focus On The Scene, Ya Ya Bu Li "Smart Shop" Fire 2017CBME Resources Integration To Accelerate The Pformation Of Maternal And Child Retail Industry

In July, the fire and the scorching summer were just as warm as the weather. It was not only the rising high temperature, but also the seventeenth CBME China baby pregnancy exhibition and children's Wear Exhibition.

In July 19th, 2017 CBME China opened in the National Convention and Exhibition Center (Shanghai). Today is the second day of the exhibition.

In 2017, CBME China's exhibition area increased to 239732 square meters, exhibitors reached 2662, and many famous brands from all over the world focused on the latest products and concepts. Among them, Jacob's concept of "new retail smart shop" was stunning. Intelligent experience and VR experience attracted many consumers' attention.

The world clothing shoes and hats net reporters came to the site of the Ya Buli exhibition hall, and interviewed the COO, Miss Jacob Li, together into the intelligent world of Ya Bu Li.

Jacob Li COO lady Ling sai

Q: Hello, Ling, please tell me briefly about the basic situation of Ya Bu Li.

Ya Bu Li is a professional mother to child O2O platform, originated in Jinhua, a maternal and child chain store, has 14 years of history, with the "happy growth with children" as the mission, facing the national market, currently in Zhejiang, Shandong, Anhui and many other provinces have layout, at present, the group has 115 direct chain stores, joined the stores by the end of June, 320, joined the direct business business total area of more than 190000, annual sales of more than 1 billion yuan, is the industry leader.

In addition to providing a full range of cost-effective maternal and infant products such as milk powder, diapers, toiletries and so on, it also provides a series of maternal and child services for Chinese parent-child families, such as baby swimming, baby shower and Ying Tong photography, through the group's strong offline entity chain, and is committed to creating a joyful childcare experience for Chinese parent-child families.

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Q: what are the original intentions of the two different projects launched by the company?

A: When Jacob started to pform from the traditional mother to baby industry to create her new o2o new retail mode, it meant that we had to race against time. We thought that there were no barriers at the mode and operation level, and they could be duplicated. Therefore, the original accumulation and predominance of enterprises would probably determine the final ownership of the market.

This year, the company launched the "100 City thousand store plan" and "urban partnership project". By accelerating the offline merger and acquisition process, mobilizing social resources fully, combined with the activities of the integration of the Ya Bu Li theme IP national tour, parent child carnival, and so on, we quickly completed the regional resource integration and market development work.

Seize mother and child user groups and stores channel resources.

By the end of this year, the company has reached 200 stores, and the number of franchisees has reached 700, and has reached 500 County partners in the whole country, completing the first stage of the deployment and launching the next line tour activities, covering 30% of the partner areas, and the headquarters has refunded 500 million, helping partners develop the regional market.

Jacob smart robot

Q: at this CBME exhibition, Ya Bu Li has launched a smart store. What are the aspects of intelligence? What direction will the shops in the future go?

A: Recently, Ma's unmanned supermarket has been very popular and has attracted a lot of attention.

Commodity retailing is the traditional strength of Ya Bu Li. We are also trying to pform traditional stores through various means to better serve our customers.

This time, Ya Bu Li and Ai Qing drove to the joint building of the Ya Bu Li smart store, which incorporates intelligent robot receptionists, big data collection and analysis tools, through these tools to enhance the service efficiency and store sales output.

After hundreds of years of development, the traditional retail industry has changed very slowly, and the application of new technology is also very slow.

Q: what kind of maternal and child products do mothers and children tend to prefer?

Answer: so many years of industry experience tells me that when users choose mother and baby products, the first consideration is the issue of price performance, followed by product experience and brand tonality.

This is also the future.

The three most important dimensions, which do not conflict with each other, can coexist. The idea that Jacob has always insisted on is to provide better and cost-effective products to consumers.

Q: what direction will ya Bu Li develop in the future?

A: it will be much different from the past 14 years. The next step will be more fun. We will focus on community services, focus on KOL, pay attention to content, focus on service and experience, focus on building smart stores, diversify business, and achieve true integration between online and offline businesses.

2017 CBME is still in the hot stage.

Booth number: 2-1B55, welcome, and let's look forward to the brilliant pformation of Ya Bu Li next year.

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