Zhuo Fresh Appearance 2017CBME 17 Years Of Quality Adhere To Create "Good Fabric + Good Underwear"

In July, the heat of the fire and the scorching heat of the summer were not only the continuous rising heat, but also the seventeenth CBME China pregnancy baby show and children's wear exhibition, which were in full swing. In July 19th, -21 days and 2017 CBME China was held in the National Convention and Exhibition Center (Shanghai).

In 2017, CBME China's exhibition area increased to 239732 square meters, exhibitors reached 2662, and many famous people from all over the world.

On the afternoon of 19, the world clothing shoe and hat net reporter interviewed Mr. Xiao Jinfa, general manager of Zhuo Yi Garments Co., Ltd. in Zhongshan, and entered the Zhuo Er together to understand the seventeen years' persistence and the heart of the designer.

Xiao Jinfa, general manager of Zhuo Yi Garments Co., Ltd., Zhongshan, was interviewed.

World clothing shoe and hat net reporter: please briefly introduce the development of enterprises.

Xiao Jinfa: Zhongshan Zhuo Yi Garments Co., Ltd. has a history of 17 years. Now it owns a fabric factory, a garment factory and an independent baby underwear brand. It is also an honest and vibrant enterprise integrating R & D, design, production, sales and brand operation.

In 2001, infant underwear fabrics were produced.

In 2005, we became the core fabric supplier of Ying Shi and Disney.

In 2012, Zhuo's first products went public, and the first-rate fabrics were immediately recognized by distributors and consumers alike.

In 2014, Zhuo developed rapidly and established partnerships with many powerful distributors.

In 2015, Zhuo made rapid progress with clear positioning, professional team and outstanding core competitiveness.

In 2016, Zhuo carried out brand strategy upgrading and all-round marketing promotion.

In 2017, Zhuo Yi Industrial Park was officially launched, and Zhuo went to a higher level.

World clothing shoe and hat network reporter: what efforts have been made in the innovation and development, and what has been achieved?

Xiao Jinfa: first of all, in production, we spend huge amounts of money on importing foreign advanced production equipment, and gradually realize intelligent production.

Secondly, in terms of quality, the product testing room is set up on its own, and some non national mandatory testing standards are also strictly controlled.

In addition, in the design, we must strengthen the product style positioning and create an international vision design team to make our own unique style.

Finally, on the marketing side, we will gradually improve the new media marketing tools, strengthen product knowledge, display and other point to point training and after-sale services.

The above innovation and development really have a great impact on us, and ultimately the quality of our products has improved to a new level.

World clothing shoes and hats net reporter: it is understood that many baby clothing enterprises are using manual production products, and the cost is relatively low, in this case, why Zhuo Er resolutely introduce production lines?

Xiao Jinfa: we did spend a lot of money to introduce production lines, including computer cutting beds, intelligent hanging production, finished products dehumidifying room, etc.

Through the production line, the production efficiency has been effectively improved, and the consistency of product quality has been ensured, the quality error has been reduced, and the daily operation management has also been facilitating.

In addition, the workshop will gradually develop towards dustless and intelligent.

They even build their own testing rooms to control the quality, which is a minority among the national counterparts.

The reason we do this is to improve the quality of our products better.

World clothing shoes and hats network reporter: now, in the market, baby clothing design is all the same, so how do you make your own style in design?

Xiao Jinfa: first of all, we employ leaders with overseas design experience to create a design team with vision of international design.

This is our talent advantage.

Secondly, we insist on product style positioning: simplicity and fashion.

All the design concepts must be centered around this positioning.

Therefore, the pattern and color of our products must be strictly examined.

For example, in the selection of colors and patterns, the design team will be finalized after more than 10 tests and reviews.

Every step of the design process will not be careless to ensure that our design continues to lead the company.

World clothing shoes and hats network reporter: the quality and safety of children's clothing products has always been a very concerned issue for consumers.

How do enterprises do quality control?

First of all, raw material selection: cotton raw material, cotton, and Xinjiang.

Blended with Australian cotton, these two types of cotton are superior to cotton in terms of water absorption, handle, color and elasticity.

Secondly, in the production of products: the introduction of foreign advanced production equipment, such as computerized bed cutting, intelligent hanging production, finished product dehumidifying room, etc. the production lines composed of these devices not only improve the production efficiency, but also more importantly, improve the consistency of product quality and minimize the quality error.

Finally, quality control: quality control is the top priority of our work. We set up a testing room for ourselves.

For some non national mandatory testing standards, such as hydrophilicity, shrinkage and fluorescein, we detect them.

Due to the fact that there are not many testing rooms established by ourselves, we have been inspected by the provincial quality inspection experts and the provincial children's Association, in the hope that we can play an exemplary role for our peers.

Quality can not relax control for a moment, and we Zhuo insisted for 17 years.

Following the beginning of our heart, we will not forget our original mind and keep pace with the times. After 17 years of experience, Zhuo Yi clothing has grown into a mature and quality enterprise. We look forward to the new appearance of CBME Zhuo next year.

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