China'S Fast Fashion Brand Urban Revivo Expands Its International Layout

When Zara and H&M are international

Together with the second wave expansion in Asia and Africa, the fast fashion brand Urban Revivo, which was born in China, also accelerated the pace of expanding overseas markets.

However, it is still in the first wave of expansion. Following the opening of its first overseas store in Raffles square in Singapore in January 2017, the latest brand announced that it would open its first global flagship store in London, England in March 2018.

This is also the first store opened outside the Asian market.

The real estate company, as an intermediary hired by Urban Revivo, has helped the brand to rent a high floor shop for the expansion of London Westfield Shopping Center for the global flagship store.

The shops will cover an area of 22000 square feet (about 2044 square meters).

CBRE said that after the renovation and expansion of the shopping center, it will become a new landmark shopping site in London and even in Britain, which is in line with Urban Revivo's desire to build an international brand image.

"As our first global flagship store, this store will represent

We have opened a new chapter in development. We hope to take the first step in London. This is the global fashion retail center. Its influence on the world helps the brand to be known by more people in an international brand image.

Li Mingguang, the founder and CEO of the brand, said in the relevant media statement.

Founded in 2006, Urban Revivo has been positioned as a fast fashion brand.

According to official data, the new frequency is maintained at two times a week, and the number of development styles in one year is 12 thousand.

The brand pricing is flat with H&M, slightly lower than Zara, and can attract more domestic consumers. And its store area is generally larger, covering an area of 1100 square meters to 1500 square meters.

This is the way Li Mingguang firmly believes in the success of fast fashion brands.

Ten years ago, his theory did seem to be recognized by the market.

At present, Urban Revivo has opened 160 stores in China.

In 2016, the brand's revenue data reached 2 billion yuan.

Such performance has naturally become the source of confidence in its overseas expansion.

In addition to announcing a new store in London, the brand also announced the following global layout: overseas markets including the United States, France, Japan and the Middle East have been in the planning stage; as of 2020, the brand plan has opened 400 stores in the world, including 60-100 new stores in the overseas market every year.

From such a planning perspective, Urban Revivo may really be able to compete with global fast fashion brands such as Zara and H&M in the near future in the near future.

What's more, the latter is considering the control of interest rate and operational efficiency and so on. They are closing stores, shrinking their scale in Europe and the United States, and turning to big stores in a form of merger or new opening.

But from another perspective, Urban Revivo may not have identified the best time to enter the overseas market.

One of the reasons for frequent closes is that the fashion retail market in Europe and the United States is generally not performing well. They need to go to emerging markets for growth opportunities.

Such a background is

The development is also unfavourable.

Moreover, as a new brand, Urban Revivo chooses to enter the market at the moment, and is likely to face more challenges than other overseas brands that have established brand recognition.

For more information, please pay attention to the world clothing shoe and hat net information report.