Mei Bang Clothing Will Continue To Adjust The Layout Of The Channel: Shopping Center Opens A Large Store.

Recently, the world clothing shoes and hats net learned that Metersbonwe has further strengthened itself.

The determination to open a large store.

In the recent Metersbonwe brand promotion conference, Zhou Chengjian pointed out that in the future, the United States will continue to adjust the layout of the channel, and strengthen cooperation with emerging shopping channels such as shopping centers in the second tier cities and three to five tier cities.

At the same time, Metersbonwe has split into five styles. In the future, we will diversify the five styles and set up large collection stores.

At the height of its prosperity, Metersbonwe has 5220 stores nationwide. Since 2014, the number of stores has begun to shrink, and the number of stores has decreased from more than 4000 at the end of 2015 to more than 3900 in 2016.

Today, Metersbonwe is upgrading its brand and expanding its product line to the "single store + collection store" mode, which is to expand the proportion of shopping centers.

It is worth mentioning that the collection store here is not all stores gather five styles, but according to the market environment and shop area to make structured adjustment of multi product line store, some may be NEWear and ASELF combination, some may be N vachic and HYSTYL combination.

Coincidentally, the clothing brands of Taiping bird and Jiangnan Buyi are also expanding their stores.

In September 2016, Taiping bird's first collection shop opened in Changsha, and the 1300 square meter area was the three main brand of women's wear, men's wear and children's clothing.

Its annual report 2016 pointed out that in 2017, the brand collection store of core cities will be promoted, and the national marketing network will be continuously promoted. There will be about 600 net sales outlets, of which there will be a net increase of about 150, with a net increase of about 450.

In the same month, the first YOUNGOR house in Wuxi opened for business, with a business area of nearly 3000 square meters. Its five major brands, YOUNGOR, MAYOR, GY, Hart Schaffner Marx and HANP, are all located here.

It is understood that YOUNGOR also proposed 1000 stores in the country to sell 10 million yuan of large stores.

In addition, Jiangnan Buyi, La Natsu Bell and other brands have set up large stores in the shopping center.

Performance and consumption trends are the main reasons.

For a mature enterprise, making changes is a very difficult matter, and the United States is no exception.

But Metersbonwe, which has always been the main channel of street shops and department stores, is gradually turning to shopping centers.

At present, the new stores in the United States have been arranged in Beijing's Xidan Joy City, Beijing IKEA, Guangzhou Dongfang Baoshi, Wuhan IKEA, Xi'an Hedi port, Shanghai Qibao Vanke, Jinqiao international, Hangzhou Baolong City, Hangzhou Jiali center and other popular business circles.

Clothing brands including the United States and the United States can not do without the growth of their performance in setting up large stores in shopping centers.

Zhou Chengjian admitted in the media group interview that Smith Barney's performance in the shopping center is better than that in the street store.

The achievement of Taiping bird can also confirm this.

according to

The 2016 annual report shows that the retail sales achieved by opening stores in shopping centers increased from 484 million 330 thousand yuan in 2012 to 1 billion 931 million 470 thousand yuan in 2015, with an average annual compound growth rate of 58.6%.

It can not be ignored that under the business environment.

It is also an important reason affecting the channel of clothing brand adjustment.

In the retail market, especially in the background of the luxury market, many fast fashion brands quickly seize the major commercial projects, and become the favorite objects of shopping centers. Influenced by the international fast fashion 1000 Ping store mode such as UNIQLO, ZARA and H&M, the domestic clothing brand has also embarked on the road of opening a large store.

Of course, the younger and fashionable store model is more in line with the psychological needs of consumers.

Surveys show that consumers spend more than 3 times of their time in a group store than in a single brand store, and are more willing to choose clothes in a rich collection store.

More attention should be paid to the world clothing shoes and hats net.