XTEP Signed The Tianjin Delegation Of The National Games To Open The National Full Season.

On the afternoon of August 3rd,

And the Tianjin delegation of the Thirteenth National Games.

A press conference on "official partners" will be held.

Wang Luhua, deputy director of Tianjin Sports Bureau, Zhang Xin, deputy director of Tianjin Sports Bureau, Li Tong, special assistant to President of XTEP group and representative of outstanding athletes and coaches of Tianjin delegation attended the press conference. At the press conference, Wang Luhua and Zhang Xin, deputy director of Tianjin Sports Bureau, issued official cooperation certificates and official partner plaque to XTEP group's special assistant, Li Tong respectively.

Tianjin sports bureau issues official cooperation certificate for XTEP

Tianjin Sports Bureau issued XTEP official partner plaque

Tianjin Sports Bureau presents XTEP souvenirs

At the press conference, Li Tong, special assistant to President of XTEP group, said that as China's leading sporting goods company, XTEP always took the initiative to promote the further development of national sports and national fitness, and fully supported the national games with practical action.

From 2005 to the Tenth National Games partner, XTEP has sponsored the National Games for three consecutive years. This year, 2017, XTEP once again became the partner of the Tianjin delegation of the Thirteenth National Games, and together with the Thirteenth National Games, it created a sports activity featuring Tianjin characteristics and the whole Yun Huimin.

Wang Luhua, deputy director of the Tianjin Sports Bureau, stressed in the speech that the current National Games will be held in Tianjin, which is the best opportunity for Tianjin delegation to create good results and the best time to show Tianjin and Tianjin.

As a host, the Tianjin sportsmen overcome many difficulties in the new situation. Finally, the delegation reached 800 athletes and achieved a historic breakthrough in the number of participants.

He believes that through the strong publicity of this platform, while displaying the good mental outlook and excellent athletic achievements of Tianjin athletes, it can also display XTEP's brand and corporate image in an all-round way and achieve the greatest win-win situation for both sides.

Wang Luhua, deputy director of Tianjin Sports General Administration, and Li Tong, special assistant to XTEP president, delivered speeches respectively.

In this official cooperation, XTEP focused on the culture and characteristics of the host Tianjin team, elaborately designing exclusive design.

Including the award winning suit and the award winning shoes, it helps the delegation of Tianjin to achieve excellent results.

The Tianjin delegation of the National Games is mainly composed of the blue lines that best reflect the characteristics of the Haihe River. It deals with the different brightness of the same color level through the way of Bohemia, and uses brightness as a color adjustment.

The whole series shows in a more close manner to life, taking into account the perfect dress of sports and leisure activities, and introducing the water waves of horizontal fine lines like the waves above the Haihe River. It is also the popular digital wave sentiment. He is the Post Internet art movement, leading us to review the movement and vitality of 80s.

The blue sky represents Tianjin, reflecting the blue Haihe River.

The Haihe River, the mother river of the people of Tianjin, has a special significance for Tianjin, bringing about the development of Tianjin's economy and human culture, and embracing everything in the city with his broad mind.

Tianjin delegation Equipment Show

Since the tenth Jiangsu National Games in 2005, XTEP has been pressing for a number of international brands, sponsoring the National Games three consecutive times, breaking the international brand monopolization of the top domestic comprehensive sports events, and opening up the local industry.

Through the National Games marketing strategy, XTEP has created many domestic brands related marketing first, and achieved regional sales, regional visibility and brand reputation and other significant improvements.

In 2009, XTEP invested heavily in sponsoring the Eleventh National Games, providing the eleven National Games torch relay special equipment, and naming the "eleven national games" men's and women's basketball events, which fully embodies XTEP's strong support for the development of Chinese sports and the deep cooperation of sports events.

In 2013, it became the partner of the Twelfth National Games, and launched the idea of "love sports, everyone is X-MAN", pushing the integrated marketing of whole pportation to a new height.

Tianjin delegation of "non ordinary home"

This year, XTEP sponsored several delegations such as the Tianjin delegation of the Thirteenth National Games, the Fujian delegation, the Jilin delegation, the PLA delegation and the Hongkong delegation, so as to promote the extensive and in-depth development of the national fitness program.

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