Burberry Is The New CEO Seeking Global Inspection Plan?

According to reports, Burberry Group PLC (BRBY.L)

Marco Gobbetti, the new chief executive of the group, took the lead in continuing to streamline his plan after he took office. For this reason, he has gone on a secret tour to investigate 498 stores in the brand global market in order to explore closed stores.

In spite of the depreciation of the pound and China

The market rebounded sharply, and the British group delivered an accelerated first quarter performance in July. As of the first quarter of June 30th, Burberry Group PLC boblie's same store sales increased 4%, better than the fourth quarter and analysts' forecast of 2%, and the highest growth rate since the first quarter of fiscal 2016, with the growth rate of 14%-16% in the Asia Pacific region and the increase in EMEIA digits, which is slower than the double-digit figures in the 2017 half year of March 30th, but the Americas are still shrinking.

The group's president and chief creative officer, Christopher Bailey, under the control of Burberry Group PLC, Bo Bo Li, is considered to be the three year of the group's failure. Although part of the market has been difficult, the British brands have not been able to criticisms even in the past three years in the Japanese and American markets. Despite the good growth in the Chinese market, it has suffered some damage to China's Tmall brand image in China.

Marco Gobbetti, which is known for its strict control of quality and its stores, is in line with its management style at Givenchy Givenchy and C line CELINE. He has been good at strengthening brand distribution control and willing to clean up wholesale channels, rather than sacrificing short-term sales to protect and enhance brand image and improve productivity in the long run.

According to a lover, Marco Gobbetti is currently in the United States, which has 74 Burberry stores in the market. In view of the US market, the group previously acknowledged that management was ineffective. The Burberry Group PLC boeley did not have the same contradiction as the competitor Coach Inc. (NYSE:COH) (NYSE:COH) (NYSE:COH) (NYSE:COH) and Michael Kors, because department stores often discounted the brand image, and started discounting a month after the sale of new products.

By the end of March, in the 2017 fiscal year, Burberry Group PLC Bob Bailey's US wholesale business plummeted 20% to 171 million pounds, dragging down the wholesale business of the group by 14% after the exchange rate was dropped, and the reported revenue fell 3.3% to 613 million 900 thousand pounds.

In the first quarter of July, Marco Gobbetti was pleased and satisfied with the work of Burberry CEO and its first quarter performance. However, he said that at present, Burberry and the luxury goods industry are still undergoing major changes, so they will continue to attach importance to the next work.

Another important signal is that Burberry Group PLC Boboli stopped the previous Liz building plan and continued to reduce SKU supply, which is in line with Marco Gobbetti's brand strategy.

The market is equally concerned.

Boboley's long term digital strategy is also contrary to Marco Gobbett's brand C line line, but analysts believe that Burberry has long been considered a digital pioneer in the luxury industry, and has a good marketing effect on the group and brand. Now the industry is gradually opening up to the online market. Therefore, Marco Gobbett will not stop the development immediately, but will pay attention to the future of the brand in Tmall store in China. This may be in the future of Marco Gobbett.

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