Do Consumers Prefer Online Shopping Or Physical Store Consumption?

In recent years,

Explosive development has put physical retail in a precarious dilemma.

Many shop owners are complaining that online shopping has made it difficult for them to survive and even lose confidence in sales, but internet marketing has been there.

In the future, will consumers prefer online shops or physical stores in clothing, food, housing and pportation? Perhaps someone insists on their original shopping habits, and perhaps some people will soon change.

Taking clothes for example, reporters conducted a small survey of consumers.

Wu Yue, a little girl after 90, buys clothes herself and chooses clothes for her boyfriend. All of them are online shopping.

"I prefer shopping at home.

I don't like shopping, and online shopping is less expensive than bargaining, and it can buy cheap and good things.

It is very convenient to send the clothes to you and accept them if they are not suitable. "

After 80, Xiao Zhu said she only bought clothes once on the Internet.

At that time, when Taobao was just rising, I saw a coat and sold for 78 yuan. At that time, I thought it was good. Let my colleagues pay the order for me. The result is that the clothes are written on the label, but the size is bigger than the large size.

In view of the fact that the goods were returned, the trouble was not returned and the clothes were sent to the people.

Xiao Zhu was hurt by the first online shopping and never bought clothes on the Internet again.

She thinks that buying clothes will go to the physical store. This year, she has opened a more than 10 square meter women's clothing shop.

The 70 pony is a man who has never bought clothes on the Internet.

"I usually buy clothes in a fixed store. The owner knows what style and code I wear. When I look at it, I take it home, and if I do not fit it, I will return it to him.

Summer jacket plus pants four hundred or five hundred yuan, five hundred or six hundred yuan, autumn and winter set a set of one thousand or two thousand yuan, the price is in the acceptable range.

Buying clothes in a physical store can see the real styles and fabrics.

Over the past 3-5 years, due to cheaper Internet prices, physical retailers have been unable to compete in the price war.

One of the reasons why Xiao Wu seldom buys clothes in physical stores is that his income is not high and his clothes are too expensive.

"In a supermarket store, a summer coat is two hundred or three hundred yuan. It costs four hundred or five hundred yuan for a set of cheap clothes and a thousand yuan for expensive ones.

For me, the monthly income is only 3000 yuan, it is a little hard to spend.

The clothes on the street shops are priced high and the price is very heavy.

Little Wu Yue, many of her friends are buying clothes on the Internet, mainly for cheap, but after all, they can't see objects. If they are not satisfied, they will have to return them.

"The pictures on the Internet may be taken by the genuine picture. The goods that are delivered are likely to be imitation cards. The picture shows that the waist is high and the waist may be waist or trousers."

"In recent years, ordinary clothing stores have been seriously affected by online shops.

But the people who have insisted that as long as they can provide consumers with good shopping experience, the recommended styles and fabrics are all right, and the price is reasonable. Many consumers are always your good customers.

Lin Jin, manager of Jiaojiang modern world.

Ms. Mao's views on wholesale clothing in China commodity store in Luqiao are similar.

She says clothing sales are shrinking by the impact of online shops.

Last year, some businesses and businesses were at the best time, 1/3 or even 1/2 less than their annual sales.

And her family does not have so many reasons, because she started many costumes high price, the same clothes even cheaper than Taobao.

It is an indisputable fact that the profit of physical stores is decreasing. Why do we say that clothing stores will never be replaced by online stores?

"Women are naturally fond of shopping. As long as someone is shopping, there will be shops.

Never replace a physical store. "

Xiao Zhu said that if clothing stores are replaced by online shops, two points must be achieved. One is that shop models are no longer PS, and objects and pictures are highly consistent. One is to create a software that accurately uploads the size of consumers and matches them with clothes to see pictures of real human size.

"For consumers, there is no distinction between online and offline. Most consumers vote with their feet. Wherever they are good, they will go anywhere."

The idea of opening shop is to insist on high quality, low price and repeat customers.

"Once the offline stores cut costs from the source and control prices, they will be able to pull consumers back online."

Lin Jin said that whether online shops or offline stores are just a channel for consumers to choose shopping, the final decision is not the online and offline, but the quality and price.

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