Tencent QQ Crossover Zhou Shengsheng Released Qqfamily Series Jewelry

Recently, Tencent QQ Zhou Shengsheng jointly held the QQfamily X Zhou Shengsheng joint new product conference at Jingdong headquarters in Beijing, and announced the formal cooperation. The two sides jointly launched the "QQfamily series" ornaments based on the image elements of QQfamily IP. This cooperation is the first cross-border QQfamily image and jewelry brand. This series of products is specially designed for young consumers. It will cover many kinds of jewelry, such as Beaded Beads, ear studs and so on. The first batch of accessories launched by the QQfamily series will take the lead in the exclusive sale of Jingdong mall.

QQfamily crossover Zhou Shengsheng, 1+1>2's cross-border cooperation

Li Dan, general manager of marketing department of Tencent social networking group, said QQ and Chow Sang Sang It is a cross-border cooperation of 1+1>2 that we can cooperate effectively to complement each other and enhance the brand influence of both sides. As the largest social platform for young people in China, QQ can provide large scale support for young users' flow to cooperative brands, and help cooperative brand Zhou Sheng Sheng accurately touch young users and speed up their brand younger strategy upgrading.

Li Dan, general manager of Tencent Inc social networking group marketing department

For this cooperation, Mr. He Yong, general manager of the Electronic Commerce Department of Chow Sang Sang, said that the future of the brand lies in "being with young people". The future of jewelry is how to seize the preferences of young consumers. In the past more than 80 years of development, Zhou Shengsheng has always adhered to the brand concept of "going back to life and thrive". Every piece of Zhou Shengsheng jewelry is blended with classic, fashionable and innovative elements. This cooperation with young users of the vast majority of QQ, so that the future has more room for imagination.

Zhou Shengsheng, general manager of e-commerce department, He Yong

In addition to the IP image authorized product union, the new product will be launched exclusively on the Jingdong platform. Ms. Liu Hong, general manager of the luxury accessories Department of the fashion group of Jingdong group, said that during the 618 years of this year's Shopping Festival, the sales of Jingdong jewelry and gold category increased by 6 times, and Zhou Shengsheng ranked the top of the brand sales list. With the continuous rise of young users and the improvement of consumption level, jewelry sales are more clearly showing the trend of fashion and personalization. Jingdong has an accurate grasp of consumer buying behavior, and can provide strong marketing and service capabilities for brands, which can help them achieve sustained growth and expand their leading position in the field of jewelry business.

Liu Hong, general manager of jewelry and luxury accessories department, fashion department, Jingdong group

　　 QQ empowerment is younger, and social IP promotes brand premium.

It is reported that QQfamily represents the official IP brand of Tencent and extends the image of QQ penguin, giving each image its unique appearance and personality. Combined with rich stories, we can integrate more social scenes and express more positive and young brand meanings.

This conference shows the custom jewelry new products derived from QQfamily members, and integrates their different image elements into Chow Sang Sheng jewelry. Consumers can choose the style corresponding to their character, hobbies and so on. QQfamily's IP image licensing gives jewelry more personality, helping products enhance their brand premium.

In recent years, Tencent QQ has been focused on the development of young fields, and brand cross-border is also in the process of deepening. QQ has authorized cross-border cooperation with CASIO, Nike, MINI, Mei, Innisfree and many other brands with the help of QQfamily's IP image.

This time and Zhou Shengsheng launched the IP image authorization series. It is also the positive reaction of Zhou Shengsheng products in the younger generation, and the originality of the brand itself. The younger generation is more willing to use jewelry as an expression of personal image and personality declaration. Zhou Shengsheng was born in 1934. Over the past eighty years, he has always adhered to the inheritance of traditional craft quality and never stopped the pace of innovation. In 2013, Zhou Shengsheng launched the Charme series beads series, creating the first gold beads in the market. This series of special silica gel design on the inner wall of beads is Zhou Shengsheng's exclusive patent registration technology. This technology has also been fully demonstrated in QQfamily series beads.

The times are changing, and the tastes of Chinese consumers are changing. Especially with the younger consumer groups, the younger generation of consumers wants to rely on jewelry to express their individuality. This trend will lead the jewelry industry to a new trend. Against this background, the combination of Tencent QQ and Zhou Shengsheng can burst out the energy of 1+1>2. Teng QQ's own strong social relations chain and IP image can radiate more young people. Hundreds of millions of active users, strong use of sticky, natural social genes, etc., can help Chow Sang Sang brand and jewelry products to the Internet spanformation and younger strategy upgrading. Jewelry The new trend of consumption is younger.

For more information, please pay attention to the world clothing shoe and hat net information report.