Tmall Plagiarized Jingdong Once Again Become The Focus? Tmall Shop Opens Concerns

Recently, there are media reports that the news of the retail Tmall store under the Alibaba line has attracted numerous netizens' attention both inside and outside the industry. According to Ali's side, the way of joining Tmall stores is expected to exceed 10000 by the end of the fiscal year.

However, some media have revealed that Tmall's move is aimed at the million Jingdong convenience store project launched by Jingdong in the online retail field. Following the applet of WeChat, the Tmall plagiarism incident has become the focus again.

Jingdong and Tmall, as the two largest electricity supplier in China, have been facing huge competition. Over the years, cat and dog wars have become the most important events in the field of Internet business.

With the growth of Tmall's electricity business slowdown or even in the latest earnings report, the growth rate of users is only 2000 million.

Tmall touches the ceiling clearly, conservatively and innovatively, which has led to the success of Jingdong in many aspects, overtaking the car and carrying the banner of innovation and innovation in the field of domestic electricity.

Since then, Tmall has started the fate of copy and paste. According to the industry, Tmall is more and more like Jingdong.

According to Lin Xiaohai, vice president of Alibaba group and general manager of retail business department, the Tmall shop launched by Ali will analyze the customer composition of each store through big data, and combine the data of Amoy system to achieve the best product recommendation.

In addition to large data and commodity empowerment, brand empowerment will be obtained. Digital Tmall stores will be with distributors,

To realize the docking of workstations, we can help brands get real feedback from users.

However, all the above contents were included in the project supported by the Jingdong, which was established in 2015 by the new channel business unit, which is fully consistent with the big data system.

In addition to directly copying Jingdong in offline retail,

In the same field, Jingdong started to copy, and Ma Yun, who never set foot in the logistics industry, began to imitate the Jingdong logistics warehouse to carry out storage construction.

In the end of the Shang Chao war, the cat supermarket launched a pattern imitation of Jingdong supermarket, and directly copied and paste the mode of Jingdong supermarket to reform the cat.

Jingdong's super brand day activities, as well as the "Beijing Teng", "Jing", "Jing Du" and "Jing Qi" series of planned traffic enrichment implemented by the cooperation with many Internet companies in China, are also constantly salute by Tmall's "day V" plan. Tmall's action is undoubtedly a pick up.

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