2017 Tmall Double 11 Investment Rules Exposure

Tmall's 2017 double 11 is still more than two months old. Recently, Tmall

Investment rules exposure, for this year's double 11 shops businesses, what are the new changes in the relevant rules?

First, successful entry into the double 11 businesses, then how to operate?

After the announcement of the application results in September 5th, the shortlisted businesses must complete their identification before September 11th.

Meanwhile, from September 5th to September 11th, it is the supplementary threshold stage.

Pre-sale declarations began in September 21st.

The shops and businesses that have been selected will complete the shopping allowance, freight insurance agreement, integrity management agreement and other 2017 double eleven activities related legal texts / supplementary registration information from September 5th to September 11th.

What is the standard of two and 2017 double 11 entry rules?

This year double 11 business identity is divided into two kinds, one is double 11 activity business, all goods can participate, second is double 11 happy general mobilization business.

What rules do you need to meet?

The entry rules are mainly the "Tmall marketing activities benchmarking rules" and "2017 double 10 category investment rules".

Among them, the "Tmall marketing activities benchmark rules" checklist indicators include DSR/ after-sales service comprehensive indicators and illegal points deduction / integrity management / store ranking and other latitudes.

The "2017 double 10 category investment rules" includes but is not limited to

Popularity / recent paction performance / opening hours / consumer enthusiasts and other latitude.

Three, double 11 period, how should the product price be set?

Double 11 is the annual consumer's most concerned activities.

Therefore, the price of this day must be given to the most competitive price.

Mainly divided into promotion price control and historical paction lowest price control, the two price check logic will be divided into two parts, the first part is for the pre-sale goods price verification, will start from September 21st, check from September 15th to the day before the pre-sale, that is, October 19th, price control, we must ensure that the price of double 11 is the lowest.

In addition to checking the lowest price of historical paction, the promotion price also needs to be calibrated, assuming that the declaration of the pre-sale goods was made in September 21st, because there will be a 15 day price protection period after the end of the double 11 activities, and the price in this time period shall not be lower than the sales price of double 11.

So when doing the promotional price check, the commodity declaration will be checked until November 26th.

The spot commodity is mainly different from the time period. The lowest price of the historical paction will be checked from September 15th to November 11th, and the promotion price will be checked from November 12th to November 26th.

All in all: Double 11 pre-sale commodity prices must be lower than or equal to 10 percent off of the promotional price and the lowest historical paction price.

While the price of double 11 spot commodity is lower than or equal to 10 percent off of the promotional price and the lowest historical paction price, it is also greater than or equal to the double 11 pre-sale commodity price.

Four, double 11 delivery and trading rules

Compared with previous years, this year's double 11 delivery and trading rules have changed in terms of delivery time requirements and buyers' overtime returns.

During the double 11 period this year, the merchant's order for payment from November 11th to 17 must be shipped before November 20th and recorded.

In addition, in September 5th,

Double 11 shopping allowance play out simultaneously, and consumers can enjoy the discount through the "double 11 shopping allowance".

Through the 2017 Tmall double 11 audition, merchants need to complete the shopping allowance before 22:00 September 11th, including double 11 official merchants and double 11 happy general mobilization merchants, and all shop stores must support the use of "double 11 shopping allowance" (part of which does not support double 11 shopping allowance).

One, "double 11 shopping allowance" activity time

Setting time: September 5, 2017 14:00:00-2017, September 11th 21:59:59

Payment time: November 1, 2017 -2017 November 11th

Use validity: November 11, 2017 00:00:00-2017, November 11th 23:59:59

Two, how to set up the "double 11 shopping allowance"?

The related matters for "double 11 shopping allowance" are as follows:

Order of superposition: big promotion price (promotion price), single grade discount, shop level discount, coupons, shopping allowance, red packets, etc.

Preferential allocation: "double 11 shopping allowance" supports single shop full payment and supports Cross shop use under the same threshold.

Under the Cross shop usage scenario, the amount of double 11 shopping allowance deducted by consumers will be split according to the actual amount of the order to calculate the actual amount of profits granted to the order.

For example, double 11 shopping allowance at the threshold of 400 yuan 50 yuan, if the purchase of A at the same time, B store goods total 400 yuan, the order amount of A shop (deducting a single grade concessions, shops and concessions, coupons) after the 80 yuan (double 11 shopping allowance 10 yuan), B shop order amount (deducting a single grade concessions, shops and concessions, coupons) 320 yuan (double 11 shopping allowance apportion 40 yuan).

There are no top capping: for example, a certain category in the shop participates in double 11 shopping allowance activities, and the reduction threshold is "400 per full 400", if a consumer has a 120 yuan shopping allowance.

1) if the amount of the consumer's order is 400 yuan, it can deduct 50 yuan.

2) if the amount of the consumer's order is 800 yuan, it can deduct 100 yuan.

3) if the amount of the consumer's order is 1200 yuan, it can deduct 120 yuan (if the user has 150 yuan shopping allowance at the moment, it can deduct 150 yuan); and so on, until the consumer allowance has been consumed.

Refund rule: it will be returned when the refund rule is met.

Rule of return: Double 11 order with shopping allowance on the same day, if the order has been paid and sold, the shopping allowance will be returned to the consumer when the order is closed.

When the related order is not paid and closed, the shopping allowance is returned to the consumer.

None of the other scenes will be returned.

For example, when consumers purchase the 300 yuan and 100 yuan products of A shops and the 200 yuan products of the B shop after the purchase order (a total of 600 yuan), the payment of the shopping allowance will be deducted by 30 yuan, and only when all the 3 commodities are closed, will the shopping allowance be returned to the consumer.

Validity: Double 11 from 0 to 23:59:59 on the same day, supporting the use of the pre-sale goods at the end of the combined payment.

The lowest price: Double 11 shopping allowance is not included in the lowest price of nearly 30 days in Tmall investment promotion activities and Juhuasuan / scouring buying activities.

For more information, please pay attention to the world clothing shoes and hats net.