Analysis Of 11 Companies In The First Half Of The Performance Of Simple Data

According to the world clothing shoes and hats net, the half year competition of enterprises is coming to an end.

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After comparing the 11 men's businesses, we found that Hai Lan's performance is still the best, and its revenues and net profits are much higher than those of other enterprises.

According to the data released, 7 enterprises have achieved revenue growth, and 5 have achieved net profit growth.

There are 3 enterprises with double growth in revenue and net profit, namely, Hai Lan's home, YOUNGOR, and nine herd kings. Revenue and net profit are also down by 3, namely, Busen shares, CABBEEN and Georges white. Busen shares have lost net profits for two consecutive years.

Note: Shanshan stock and YOUNGOR data are clothing plate data.

7 companies to achieve revenue rise 3, "increase profits and increase profits"

According to incomplete statistics, 7 of the 11 men's clothing enterprises increased year by year, namely, Hai Lan's home, YOUNGOR, nine Mu Wang, Hinur, good news bird, Goldlion and Shanshan stock.

Among them, the growth rate of Shanshan stock is the most obvious, up to 28.06%, followed by the news birds, the revenue growth is 24.06%, while the nine Mu Wang and YOUNGOR are 15.82% and 10.67% respectively, while the other 3 are all in single digits.

Although the company's revenue growth is not obvious, but compared with last year (last year, only 2 to achieve revenue growth), the company's revenue growth has improved significantly.

Visible, men's retail market has been gradually warmer.

Of the 7 enterprises that realized the increase in revenue, 3 realized "increasing profits and increasing profits", namely, Hai Lan's home, YOUNGOR and nine Mu Wang.

Among them, Hai Lan's home revenue and net profit were ranked first, revenue rose 5.59% to 9 billion 253 million compared to the same period, and net profit rose 5.77% to 1 billion 875 million compared to the same period last year.

The performance of YOUNGOR and nine Mu Wang is also excellent. The growth of revenue and net profit has changed from negative growth last year to positive growth in the first half of this year.

Among them, YOUNGOR's revenue rose 10.67% to 2 billion 450 million compared to the same period last year, and net profit rose 12.96% to 446 million over the same period. This is mainly due to the resumption of the growth of the main brand Youngor and the continued strength of the sub brands such as MAYOR and HartSchaffnerMarx. In the first half of the year, the revenue of the nine Mu Wang increased by 15.82% to 1 billion 139 million, and net profit increased 13.53% to 224 million, mainly because of the initial success of its multi brand operation and channel upgrading, commodity pformation, brand remolding and organizational activation.

3 net profit losses: "from profit to loss"

In the first half of this year, only 5 enterprises that realized net profit growth were Hai Lan's home, YOUNGOR, nine herd king, good news bird and China lon, accounting for less than 50%.

Among them, the net profit growth of the best birds was 68.59%, while that of the nine herd kings and YOUNGOR ranked second and third, respectively, 13.53% and 12.96%. The net profit growth rate of Hai Lan home and China's ll was not obvious, 5.77% and 1.62% respectively.

Compared with the same period last year (a total of 4 net profit growth in the same period last year), there was no obvious improvement in net profit growth.

At the same time, there are 3 enterprises with net profit and loss. They are reported birds, Hinur and Busen shares. In contrast, Hinur made the biggest loss in 11 men's clothing enterprises compared to the same period. The loss was as high as 30 million 600 thousand, but the loss narrowed sharply. The decrease from 229.58% in the same period last year increased to 68.59% in the first half of the year. The main reason is that the direct business and the growth of the business of bird's clothing business were realized during the reporting period.

Although the performance of the birds in the first half of the year is still a loss, it has improved.

Hinur did not increase profits, but appeared for the first time in nearly three years, from profit to loss. Net profit fell by 11 from the same period last year, from 421.94% in the same period last year to -185.07% this year. The performance loss is mainly due to the increase in sales promotion, the increase in labor costs and the decline in the price of customized orders.

The net loss of the net appeared in the last three years and may be faced with a new test.

Compared with the same period last year, Busen shares showed a continuous decline in revenue and net profit. However, the net profit decreased. The increase in -298.21% from the same period last year to -21.19% for the first half year was mainly due to the decline in sales.

Shutting down shop stops

From the overall data, men's net profit growth is not obvious, but revenue growth has improved significantly.

Men's retail industry has shown signs of recovery, but the overall market has not yet fully recovered.

In the first half of this year, many enterprises chose to close invalid stores, such as Hai Lan's home, which closed 279 stores in the first half of the year, and 226 of the nine herd kings. CABBEEN and YOUNGOR also closed some stores.

Seeking a new way out: widening business, adjusting layout and making electricity suppliers

In order to improve business performance and seek a new way out, every big business has its own initiatives.

Hai Lan's home is aiming at the fast fashion sector, with 100 million yuan being invested in the local fast fashion brand UR, Leon adjusting the sales channel, moving closer to the street stores and shopping malls, and constantly reducing the proportion of its department stores. In the field of CABBEEN's layout, the official website is incorporated into Tmall and Jingdong, and its online sales rose by 32% to 97 million 100 thousand over the same period. It is worth noting that the sales growth of Goldlion's electric business has also stimulated the sales of the group.

In the future, the field of electric business will become another venue for men's clothing enterprises to compete.

Here are 11 companies' first half performance data:

Hai Lan's home

In the first half of the year, Hai Lan's home business achieved double growth in revenue and net profit: the main business income was 9 billion 98 million yuan, up 6.38% over the same period last year. Net profit was 1 billion 875 million yuan, an increase of 5.77% over the same period last year. At the same time, there were 527 stores and 279 outlets, with a net increase of 248.

In addition, Hai Lan's home has turned its attention to the "fast fashion" field, and has invested 100 million yuan into the local fast fashion brand UR to speed up industrial optimization.

YOUNGOR

In the first half of this year, YOUNGOR's apparel sector achieved 2 billion 450 million operating income, an increase of 10.67% over the same period last year, a net profit of 446 million, an increase of 12.96% over the same period last year.

Among them, the main brand Youngor revenue grew 8.85% to 2 billion 44 million compared to the same period, accounting for about 83%.

As of the end of the reporting period, the total number of YOUNGOR apparel marketing outlets totaled 2469, 85 less than the beginning of the year, and 390 thousand business area, an increase of 8690 compared with the beginning of the year.

King of nine Shepherd

In the first half of the year, the revenue and net profit of both companies grew by 15.82% to 1 billion 139 million, and net profit rose 13.53% to 224 million over the same period.

At the same time, nine Mu Wang upgrade the channel structure, continue to close inefficient, loss shop, and at the same time orderly set up large, image shop, and continue to optimize the existing department store terminal structure, optimize the key shopping malls terminal, expand the average area, promote brand image promotion and store efficiency growth.

It is understood that nine Mu Wang opened 116 stores in the first half of the year, closed 226, and reduced 110 stores.

As of June 30th, the number of entity stores was 2669, of which 806 were direct stores, accounting for 31%, and 1863 were the franchisees, accounting for 69%.

China Lee

China's profits declined and net profit increased slightly: revenue decreased by 12.91% to 1 billion 22 million compared to the same period, and net profit increased by 1.6% to 270 million yuan.

The sales channel of Le Lang has been closed by department stores to street stores and shopping malls, and the proportion of stores in department stores has been shrinking.

Meanwhile, Li Lang plans to stop the "L2" brand business as planned in the autumn of 2017, because it failed to meet expectations.

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Wedding bird

The company's performance in the first half of the year was still a loss, with a net profit of -3060 million, a loss of 68.59% compared with the same period in the previous year.

CABBEEN

CABBEEN's performance continued to slump, sales and profits declined in the first half of the year, with sales plunging 24.3% to 406 million yuan, while net profit fell 13.9% to 87 million 979 thousand yuan.

In this regard, CABBEEN apparel is mainly due to the negative impact of the slowdown in the mainland economy on the retail environment and consumers. Meanwhile, fierce competition in the apparel industry also poses challenges to the group.

As of the end of the reporting period, CABBEEN had 840 retail outlets in China, representing a net decrease of 59 compared with 899 last year.

CABBEEN apparel has also stepped up its layout in the field of e-commerce this year, entering Tmall, Jingdong and other electronic business platforms, and has its own official website. Its online sales rose by 32% to 97 million 100 thousand yuan over the reporting period, exceeding expectations.

Busen shares

Busen shares declined in the first half of the year in both revenue and net profit, of which revenues fell 16.26% to 127 million compared to the same period last year, with net profit of -2798 million, down 21.19% from the same period last year.

Busen shares said that because of the reduction of customer orders, the sales volume of main business decreased, and sales revenue was reduced.

At the same time, Busen shares strengthened the operation and profitability analysis of existing direct stores, checked out shops that needed to be optimized and closed, and optimized and adjusted potential stores to improve the overall profitability of sales channels.

Busen's shares are expected to remain in a loss for 1-9 months in 2017, mainly due to the sluggish market and continued decline in sales.

Hinur

In the first half of this year, Hinur realized operating income of 357 million yuan, an increase of 1.73% over the same period last year, a total loss of 18 million 763 thousand and 400 yuan, a decrease of 152.10% compared with the same period last year, a net profit loss of 23 million 202 thousand and 500 yuan, a decrease of 185.07% over the same period last year.

The business performance of 2017 is expected to remain a loss in the 1-9 months of 2017, mainly due to the increase in sales promotion, the increase in labor costs and the decline in the price of customized orders.

George White

In the first half of the year, George White's performance was not as good as expected, and revenue fell 4.30% to 344 million compared with the same period last year. Net profit fell 4.6% to 35 million 920 thousand yuan over the same period.

Among them, the occupation clothing income accounted for 93%, retail and other business accounted for about 7%.

Because of the downturn in the retail market and no significant improvement, Georges closed some retail outlets, and the retail business achieved 18 million 880 thousand yuan in the current period, a decrease from a year earlier.

Georges white expects net profit of 44 million 290 thousand yuan in the 1-9 months of 2017, with a range of -10.00% to 20%. The change in performance is mainly due to the stable operation of the business of professional wear and the development of school uniform products.

Goldlion

In the first half of the year, the profit of Goldlion was 127 million (HK $147852000), down 26.9% from the same period last year. The total turnover was 604 million (HK $702725000), up 2% from the same period last year. The increase mainly came from the growth of domestic e-commerce business in the period, and the related business turnover of other main businesses declined compared with the same period last year.

The profit attributable to the owners of the group was HK $147852000, down 26.9% from HK $202238000 in the same period last year.

In addition, the market in mainland China and Hongkong SAR has been performing well, and the group's electronic business continues to be the main driving force for sales growth.

The market performance of Singapore and Malaysia continued to be disappointing, with sales of HK $32573000 during the period, down about 27% from last year.

Shanshan stock

The business of Shanshan Brand Company mainly involves four brands of products, including FIRS, SHANSHAN, MARCO AZZALI and LUBIAM, including suits, trousers, shirts, casual wear and others (including T-shirts, sweaters, plumes, jackets, fur coats and accessories).

In the first half of the year, clothing brand revenue increased 28.06% to 300 million compared with the same period last year, while net profit decreased by 32.01% to 16 million 230 thousand compared with the same period last year.

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