Is Baozi A New Move To Defend "The Originator Of Women'S Clothing" After Losing Profits?

According to the world clothing network, in the past two years, especially this year, the women's wear plate is a more visible piece in the clothing industry: the performance of enterprises is generally showing a trend of warming, and many women's clothing enterprises have landed in the capital market. Some women's main business enterprises have stepped into or overweight women's clothing business, and women's brand acquisition and investment activities are constantly changing.

The most commendable one is "

The first one is the posture of turning treasure into gain.

Bao's mother International announced that in 2017, the company's revenue was 1 billion 52 million yuan, an increase of 17.9% over the same period last year, and net profit of 5 million 456 thousand yuan, an increase of 22.2% over the same period last year.

It can be said that this revenue and net profit achieved two digit growth report card is the continuation of the "women's clothing originator" status after losing momentum in 2016.

You know, as early as 2016, once a local high-end women's clothing brand giant baozi, in a few years, from prosperity to decline, for more than 3 years, the turnover declined.

Meanwhile, the medium-term profits fell by 4.

In the first half of 2015, Po international operates 311 stores in mainland China, Hongkong and the United States and Canada, with only 1 new outlets.

The international management of treasure once thought that the decline was mainly due to the anti luxury policy implemented by the Chinese government, which continued to affect the consumption of luxury goods in China.

Industry analysts have also added that Baoji's pition from prosperity to popularity several years ago was mainly constrained by conservative development strategies, which failed to keep pace with the pace of electricity supplier development and the shifting of consumer spending habits.

Under the double impact of foreign brands and new Internet brands, Baozi no longer has design advantages, but has always insisted on a high pricing strategy.

For the gratifying achievements in the first half of 2017, Baozhuang's interpretation of Baoguo international is still official: revenue growth is mainly due to the gradual improvement of the retail environment of luxury fashion, as well as the recognition of its core brand "Ports1961" and the newly launched brand "Ports pure" among fashion enthusiasts.

However, there are more stories behind the international counterattack.

With the increasing popularity of light luxury clothing

In the second half of 2016, PORTS 1961 launched the brand PortsPURE of young sub line to expand the brand matrix.

The company believes that the market in Taiwan, Korea and the Middle East has great market potential and is optimistic about the long-term revenue growth of new businesses.

By the end of June 30th this year, Po international operates 356 retail outlets in mainland China, Hongkong, the United States and Canada, an increase of 13 over the same period last year.

In spite of the current downturn in retail sales, although many brands are cautious about opening up their businesses, Po international has added 30 stores last year.

Data show that the group's operating profit increased by 57.4% to 49 million 100 thousand yuan, although the impairment loss from the decoration of the rental property increased significantly, significantly reducing the operating profit during this period, but due to the

As well as the positive trend of distribution business, the group's performance has gradually improved.

Brand remolding has also been effective.

Last year, Bao International made a profit of 40 million 270 thousand yuan.

During the period, total revenue achieved double-digit growth rate, from 15.8% to 1 billion 846 million yuan, and realized gross profit of 1 billion 450 million yuan for the whole year, an increase of 12.8% over the previous year.

It is noteworthy that, in terms of management, in October of last year, Anthony Chan, a 39 year old young head of the world, took over the initiative to make changes to speed up brand innovation and attract more young consumers.

The same young Jenny Tan has been appointed as executive director, authorized representative, President and chief operating officer of the company, indicating that baozi is giving full play to power and replenish the fresh blood of executives.

The latest information, please pay attention to the world clothing shoes and hats net.