Shandong Ruyi Group Was Awarded The "2017 Global Luxury Top 100 Company"

The world clothing shoes and hats net learned that:

Revenue in 2015 was 592 million 400 thousand yuan, up 2.5% compared to the same period last year, and net profit was 17 million 120 thousand yuan, which turned into a deficit in 2014.

In 2016, Ruyi group's operating income was 906 million yuan, and its net profit was 32 million 768 thousand and 900 yuan.

In the first quarter of this year, the profit of Ruyi group was 181 million yuan, and its net profit was 49 million 782 thousand and 100 yuan, an increase of 93.99% over the same period last year, nearly doubled.

After the domestic market is saturated, internationalization is the inevitable way.

We observed the development strategy of Chinese garment enterprises. The early overseas expansion was mainly based on OEM OEM and independent brand promotion, and overseas M & A increased significantly in recent years.

According to Bloomberg data, the total amount of overseas acquisitions by Chinese companies has reached $50 billion 200 million since 2016, more than double the US $24 billion 300 million in the same period in 2015.

Ruyi Group Chairman Qiu Yafu once said: "creating a fashionable high-end clothing brand is still hard to achieve in the short term."

At the moment

Whether in innovation or design ability, there is a gap between developed countries and overseas countries.

In other words, the acquisition of overseas brands has become a "shortcut".

Saving brand time

The construction of brand superiority in every market needs to be accomplished through products with obvious competitive advantages and effective channels promotion, and this process may take several decades.

In the case of strong local brands have occupied the market, Chinese enterprises want to directly open their overseas markets through their own brands.

The acquisition of overseas local brands and channels through mergers and acquisitions, and based on this, expanding overseas markets is a shortcut towards global market.

Consumers generally believe that foreign brands are high-end.

Everyone's consumption psychology is not yet accepted by high-end brands from China. "If it's a brand of France and Italy, people will think it's high-end."

Buying foreign brands is a good cut from a marketing point of view.

And international brands are much less hindered when they enter the mall.

Expand brand line

For different enterprises, the acquisition is obviously a supplement to their business, for example, the overseas luxury acquisition brand of Ruyi group is extending its business domain from the textile manufacturing field to the high-end brand clothing field.

While the acquisition of overseas brands by George's is a derivative of its own product line.

In recent years, the rapid pace of mergers and acquisitions of Chinese enterprises has aroused strong international attention.

Money is not a problem. To succeed in "going global", it is far from enough to buy with strong capital and preferential policies.

In the process of mergers and acquisitions, learn, run in and absorb their respective teams and cultures.

The most difficult part of mergers and acquisitions is not to buy the enterprise, but to let the enterprise survive and revive.

As Qiu Yafu said, "many Chinese bosses don't like clothes, but just use clothes as a tool to make money, and everything needs to be maximized at once. This is the most worrying thing for foreign countries. At that time, Chinese companies that negotiated SMCP included Fosun and Hongyi capital, but in the end they chose the same idea. Apart from the price, it was mainly our attitude towards this brand."

Qiu Yafu, chairman of Ruyi group, said in the announcement that SMCP's design and creative team continued to operate in the headquarters of Paris to maintain SMCP's fashion genes and brand image.

While retaining its existing corporate strategy and organizational structure, SMCP will also benefit from its global retail expertise of its new shareholders.

Ruyi is very clear, SMCP needs his founder to lead the brand to keep going. Post investment management is not as good as how many resources can change SMCP.

In the period when Ruyi team can not integrate cross-border mergers and acquisitions, sincere cooperation is the key to solve post investment management. This way of solving problems provides a good reference for Chinese enterprises to go out for M & A.

Overseas M & A is a gateway for Chinese garment enterprises to open globalization.

In globalization, Chinese clothing brands are also globalized. Chinese enterprises must go out and tell the world our strength.

More attention should be paid to the world clothing shoes and hats net.