Inventory Of Children'S Wear Brands

According to the world clothing shoes and hats net,

In the industry, the current hot children's clothing market is both an opportunity and a challenge. It's a good thing for children's wear industry to welcome policy.

The operator felt strong pressure and a sense of crisis.

This is not only the brand of children's clothing, but also the entire Chinese clothing brand is facing.

And industry status, we can use crisis and besieged to describe the situation faced by our brand operators.

Major children's wear brands are reported in China.

Barbara

Deducting the net profit of Hong Kong share disposal property is expected to reach 490 million yuan, Semir clothing (8.230,0.09,1.11%) predicts that the net profit interval of China Daily in 2017 is between 513 million yuan and 666 million yuan.

From the first quarter of this year, children's brand "balbala" sales maintained two digit growth.

On the basis of existing competitive advantages, Barbara will usher in further development opportunities on baby products and sports products.

Angel

In the first half of 2017, the company achieved a total revenue of 480 million yuan, an increase of 11.65% over the same period last year, with a net profit of 44 million 454 thousand and 500 yuan, an increase of 10.45% over the same period last year.

Market capitalization exceeded 2 billion 700 million in the first half.

The immature children's wear market still leaves room for Ann's imagination.

Just as the market share has increased, it has already been a huge cake.

And the overall two child, urbanization and consumption upgrading have brought more confidence.

Anta children

In August 15th, Anta sports released the mid term performance report in Hongkong in 2017. As of June 30, 2017, Anta group's revenue increased 19.2% to RMB 7 billion 320 million compared with the same period last year, and the profit attributable to shareholders increased by 28.5% to RMB 1 billion 450 million yuan.

Basic earnings per share grew by 24% to 55.98 yuan.

For the first time, gross margins exceeded 50%, rising 2.7 percentage points to 50.6%.

In the first quarter of 2017, retail sales of Anta brand products still showed a low double-digit increase compared to the same period, of which Anta children increased by more than 30%.

ABCkids

In the initial Limited by Share Ltd initial public offering A listing and the 2017 semi annual financial statements, the total revenue of the company in the first half of 2017 (up to June 30th) was nearly 574 million yuan, an increase of 5.33% over the same period last year. The net profit margin attributable to issuer shareholders was 101 million yuan, an increase of 24.74% over the same period last year.

ABC KIDS's entry into the capital market is both an opportunity and a challenge for the company.

In the face of low efficiency in manufacturing, enterprises should strengthen the new technology to improve the capacity of factories and further expand their competitive advantages.

At the same time, conforming to the trend of consumption upgrading and finding product differentiation will be another competitive barrier for enterprises.

Mini peace

Mini peace2017 revenue in the first quarter of 143 million yuan, an increase of 41.40% over the same period, accounting for the proportion of revenue continued to rise to 9.56%, compared with the year 2016 revenue accounted for 1.25%.

In the evening of August 28th, Ningbo Pacific bird fashion dress Limited by Share Ltd (company code: 603877) announced its 2017 semi annual report.

According to the results of the report, children's clothing business income reached 281 million yuan, an increase of 49.81% over the same period last year, and realized gross profit of 159 million yuan, an increase of 49.41% over the same period last year.

With the growth of consumer demand for children's clothing with the second child policy, the market competition for children's wear is becoming more and more intense. Mini Peace has taken a place in the domestic children's clothing market with the help of mature brand's operation experience and channel support.

The development of children's clothing has greatly enhanced the performance of Taiping bird.

Taiping bird also said that the rapid growth of children's clothing business has become a new growth point of its future performance.

Children's clothing

In the first half of 2017, financial reports showed that, for half a year as of June 30th, the 361 degree revenue reached 2 billion 798 million 100 thousand yuan, an increase of 9.5% over the same period, and the gross profit increased by 11.8% to 1 billion 184 million 100 thousand yuan. The net profit increased from 273 million yuan a year to 318 million yuan last year.

Children's clothing contributed 11% revenue, with a growth rate of 12.8%, which has surpassed the main brand.

Encouraged by the good growth momentum of children's wear business, 31st degree has launched the high-end fashion sports brand "Shang", and also aimed at the outdoor sports market of skiing and riding, and established a joint venture with the Nordic outdoor brand One Way.

Rabbi children's wear

According to the report released by the golden hair Rabbi, children's wear revenue is 165 million yuan, net profit is 81 million 827 thousand and 100 yuan, gross margin is 49.64%.

At present, Rabbi has become a famous brand of infant and infant consumer goods in China.

Xue Yuan, an analyst with CITIC Securities, believes that there is much room for improvement in the concentration of children's clothing industry. Blonde Rabbi said that under the dual drive of current industrial upgrading and consumption upgrading, the physical retailing industry began to seek pformation gradually, and the line was once again a competitive place for businesses.

{page_break}

The biggest enemy of children's clothing in the market for children's wear: "fast fashion" brand and earnings report

Fast fashion ZARA, gap, h&m also expanded the area of children's clothing sales, luxury brands Gucci, Dior, Fendi, Armani, burberry and so on in addition to the children's market.

Due to the large market opportunities of children's clothing in China, and still in the stage of growth, some sensitive international brands have come to seize the market share.

These "fast fashion" brands have performed well in the Chinese market.

Gap

In May 18th, GAP group released its first quarter financial results in 2017.

Net sales amounted to $3 billion 400 million, unchanged from the same period in 2016.

But net income rose by 143 million to 12.6%, compared with $127 million in the same period in 2016.

Gap the best selling product is children's wear.

Gap's share of Chinese children's clothing market increased from 0.1% in 2010 to 0.6% in 2014, and ranked seventh in 2014. It is also the only fast fashion brand entering the top 10 of China's children's wear market.

H&M

H&M, Hennes&Mauritz, an internationally renowned fashion retailer, recently announced its June financial results in fiscal 2017.

According to local currency, H&M group tax revenue sales increased by 7% in fiscal year 2017 in June compared with the same period last year.

As of June 30th, H&M group had 4517 stores worldwide.

In addition, H&M 6 opened 7 new stores in mainland China in Guangzhou, Xiaogan, Xiangtan, Yiwu, Foshan, Jiaozuo and Harbin.

UNIQLO

UNIQLO's parent company announced the first half of 2017 from September 2016 to February 2017, and the results showed that the sales performance of the company increased by 0.6% compared with the same period last year, and its gross profit margin increased by 1.5% over the same period last year.

In the earnings report, the mainland and Southeast Asian markets were particularly strong.

Zara

Zara's parent company, Inditex SA, the world's largest apparel retailer, released the core financial data of 2016Ian, down from 57.8% last year to 57%, but still performed well compared with the industry level.

It opened a special retail store for children's children in Covent Garden, a famous shopping district in London, England.

This is the world's first store for children aged 0-4.

Conclusion:

According to these brands, China's children's wear market is very competitive and dispersed, and the independent children's wear brands are listed on two brands, including ABCkids and ANN. But according to this trend, other children's clothing brands will also split children's clothing to share the children's clothing market cake in the near future.

The industry is speculating that Semir is preparing for splitting Barbara. Lining has also withdrawn the agency of children's clothing in the early days. It will launch Lining Young next year to locate children aged 3 to 14 years old. Since 2010, the 360 degree children's wear has been released.

The main threat to domestic children's wear brands is fast fashion brands. We must say that Zara's children's wear design is popular and attracts many consumers' attention.

High end brands such as Gucci, Dolce&Gabbana, Burberry, Versace, Balmain, Stella McCartney...

There are almost independent children's wear lines, and the most important thing is that the high-end children's clothing market in China is a big gap. At the most, it is high-end positioning. This market allows foreign brands to seize the opportunity and we lose a lot.

It is known that as early as September 2013, Sarabanda occupied a place in China's high-end children's wear market.

The brand is a luxury children's clothing brand in Italy, located in the high-end high-end clothing products from 0 to 16 years old.

More interesting reports, please pay attention to the world clothing shoes and hats net.