The Retail Industry Will Continue To Maintain Steady And Rapid Development In The Next Few Years.

From 2014 to 2016 and 2017 1-7, the year-on-year growth rate of online retail sales increased from 1 to July.

Total retail sales of consumer goods increased from 2012 to 2016 and 1-7 in 2017 (1 to July).

Retail sales growth of the world's four largest economy in 2016

According to the world clothing and shoe net, in recent years, as the main body of the circulation market,

With the continuous expansion of business scale, the physical retail industry has been warmer, and the rapid development of online retailing has promoted the growth of consumption.

Retail business has been growing steadily, and the ability to absorb employment has been enhanced. The overall contribution rate of the industry has been increasing.

The recovery of retail industry is mainly due to the steady progress of our economy.

The structural reform of the supply side has proved to be effective, which has promoted the steady development of the retail industry.

However, the physical retail industry is still facing the adverse pressure of logistics cost, rent cost and labor cost, as well as the fierce competition of homogenization, the uneven development of commercial outlets, the structural surplus, and the diversion of consumption of online retail.

The innovation and pformation of retail industry has come to the cusp, whether it is active or passive.

It is the absolute principle to reverse the unfavorable situation.

From the perspective of development trend, the state will provide conditions for the sustainable development of retail trade on the policy side, create a favorable environment for the pformation of physical retail innovation, and the upgrading of consumer consumption is also forcing the pformation of the retail industry.

In the next few years, the retail industry will continue to maintain a steady and rapid development trend. Quality, efficiency and service levels will continue to improve. The combination of online, offline and logistics has become the direction of the future development of retail industry.

In order to promote the sustainable development of retail industry, relevant departments should give full play to the guiding role of policies, rationally plan the construction of commercial outlets, and avoid vicious competition and waste of resources in the same industry.

At the same time, we should speed up the reform of fiscal and taxation systems, reduce operating costs, and help enterprises reduce taxes and fees.

1., the scale of operation has expanded, and the business entities have steadily increased.

First, the number of legal person enterprises has increased rapidly.

Along with the continuous deepening of decentralization, decentralization and optimization of service reform, the retail industry has become increasingly active in "mass entrepreneurship and innovation". In 2016, the number of retail business units continued to grow slightly, and the number of legal entities increased rapidly.

According to the statistics of typical retail enterprises of Ministry of Commerce, as of the end of 2016, there were 18 million 119 thousand and 100 retail business units in China, an increase of 5.2% over the same period last year.

Among them, the number of legal person enterprises is 2 million 448 thousand and 300, an increase of 28% over the previous year, accounting for 13.5% of the total operating units, an increase of 2.4 percentage points over the previous year, and 15 million 670 thousand and 800 individual industrial and commercial households, an increase of 2.4% over the previous year, accounting for 86.5% of the total operating units.

Two, the number of business entities has increased rapidly.

With the comprehensive reform of China's commercial system, the business environment has improved significantly and the vitality of market players has been stimulated.

At the end of 2015, the number of legal persons in wholesale and retail enterprises above designated size was 18.3 000, an increase of 4.4 million over 2012, and an average annual growth rate of 9.7% from 2013 to 2015.

Among them, the number of enterprises on the wholesale business is 9.2, the average annual growth rate is 8%, and the number of retail enterprises is 9.1, with an average annual growth rate of 11.5%.

According to the type of enterprise registration, the number of domestic enterprises in the wholesale and retail industry on 2015 years is 17.6, accounting for 96.4% of the total number of wholesale and retail enterprises, with an average annual growth rate of 9.8%. The number of investment enterprises in Hong Kong, Macao and Taiwan is 3165, the average annual growth rate is 12.2%, and the number of foreign-invested enterprises is 3431, with an average annual growth rate of 2.6%.

2. increasing the ability to absorb employment and increasing the overall contribution rate of the industry.

First, the ability to absorb employment is enhanced.

The retail industry is an important area to absorb social employment and plays an important role in economic development and social stability.

With the rapid growth of the number of legal persons in the retail industry, the number of employed persons in the legal entity has increased rapidly, and the proportion of the employees in the industry has increased.

According to the statistics of typical retail enterprises of Ministry of Commerce, as of the end of 2016, there were 57 million 97 thousand and 200 employees in China's retail industry, an increase of 4.8% over the same period last year.

Among them, the number of employees employed by legal person enterprises was 17 million 361 thousand and 700, an increase of 7.9% over the same period, accounting for 30.4% of the total number of employed persons in the industry, 0.9 percentage points higher than the previous year, and 39 million 735 thousand and 500 individual industrial and commercial households, an increase of 3.5% over the previous year.

In 2016, the number of employed persons in the retail industry increased by 2 million 599 thousand and 800, of which the number of persons employed by legal person enterprises increased by 1 million 268 thousand and 500.

The two is the comprehensive contribution rate of industry.

In 2016, the added value of wholesale and retail trades increased by 37.2% compared with 2012, and the average annual growth rate from 2013 to 2016 was 8.2%. The share of wholesale and retail trade increased from 9.2% in 2012 to 9.5% in 2016.

The growth of retail business in 3. entities

Facing the challenges of online retailing and rising operating costs, the real business mode is actively accelerating the adjustment and pformation, promoting the integration of innovation and exploring new models and new growth points.

In recent years, the growth of real retail sales has been in a recovery trend in the past few years.

In 2016, the traditional entity retail formats in the above quota enterprises increased by 7.8% overall, and the growth rate increased by 2.3 percentage points over the previous year, reversing the trend of continuous decline in the growth rate since 2012.

In particular, the new business mode, which integrates many kinds of service functions such as retail, catering, leisure health, entertainment, culture, education and so on, presents a blowout development of the urban commercial complex, attracting more customers and increasing market sales.

According to the statistics of the Ministry of Commerce, the sales volume of 2300 typical retail enterprises in China's retail industry increased by 4.1% over the first half of 2017, and the growth rate was 3.3 percentage points faster than that of the same period last year.

Industry sales growth accelerated.

Among them, sales of specialty stores, professional stores, supermarkets, large supermarkets and department stores increased by 8.8%, 5.7%, 3.6%, 3.4%, 1.2%, respectively, and the growth rate increased by 9 percentage points, 5.1 percentage points, 2.7 percentage points, 2.6 percentage points and 1.1 percentage points respectively.

4., the rapid development of online retail formats, and accelerating consumption growth.

After years of market cultivation and development, the number of online shopping users has increased significantly, the volume of online retail market has increased rapidly, and the market position has improved significantly, which has played an important role in stimulating consumption and promoting the upgrading of consumption structure.

From the scale of online shopping users, according to the statistical report released by China Internet Network Information Center, as of the end of December 2016, the number of Internet users in China reached 731 million, and the Internet penetration rate reached 53.2%, 3.1 percentage points higher than the global average level, and 11.1 percentage points higher than the end of 2012.

Among them, the network

The number of users is 467 million, which is 1.9 times higher than the end of 2012. The average annual growth rate was 17.8% between 2013 and 2016, accounting for 63.8% of Internet users, and 20.9 percentage points higher than the end of 2012.

From the scale of market pactions, in 2016, the scale of China's online retail market exceeded 5 trillion yuan, ranking first in the world.

Among them, online retail sales of physical commodities increased by 4 trillion and 200 billion yuan, an increase of 25.6%, the growth rate was 15.2 percentage points higher than that of the total retail sales of social consumer goods at the same period, and the total retail sales of social consumer goods increased by 3 percentage points. The proportion of total retail sales of social consumer goods was 12.6%, a 1.8 percentage point increase over the previous year.

1. the growth of different formats is obviously differentiated, and traditional business models are facing challenges.

Facing the adverse situation of homogenization competition of "1000 stores and one side", consumption diversion of online retail, and profound changes in consumption demand, the supply side structural reform in circulation sector has been progressively promoted in recent years, and the pformation and upgrading of physical retail business has accelerated.

According to the monitoring data of key circulation enterprises of Ministry of Commerce, the sales volume of convenience stores, shopping centers and supermarkets in 2016 increased rapidly, the growth rates were 7.7%, 7.4% and 6.7% respectively. Sales of specialized shops and department stores grew slowly, and their growth rates were 3.1% and 1.3% respectively. The growth rate of department stores was 2.1 percentage points lower than that of last year, and the growth rate of professional stores increased by 2.8 percentage points over the previous year.

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Retail business has been divided in varying degrees, mainly because the original business model has been difficult to adapt to the new consumption patterns and changes in consumption structure.

From the perspective of zero supply cooperation, some enterprises still regard admission fees and joint deduction points as their main source of profits.

Retailers import factories into stores and rented counters, do not have product terminals, do not participate in the sales process, do not directly serve customers, self management functions decline, and market sensitivity is low.

From the sales mode, a product is passed through layers of agents from the manufacturer to the terminal sales shop, and finally to the consumers. The price increases at different levels result in the high price of products and lack of market competitiveness.

From the point of view of competition, department stores, supermarkets and shopping centers are more homogenized. Thousands of shops and shops have the same phenomenon. Among them, about 87% of the goods in department stores are identical.

Homogenization is bound to lead to excessive price competition, and retail businesses are even running without profit.

2. labor costs rose faster, squeezing profit margins.

In recent years, the state has introduced effective measures, and the cost of tax and fees and financing costs of the circulation enterprises have declined. However, due to the high cost of logistics, real estate prices, labor costs and other factors, the pressure of retail enterprises operating costs is still large.

In 2016, the state promulgated a series of measures to reduce costs. The cost level of retail enterprises was generally stable. The cost of goods procurement and the growth of three expenses were slower than those of the same period. The labor cost rose faster and the growth rate was higher than that of the same period.

According to the statistical data of typical retail enterprises in the Ministry of Commerce, in 2016, the purchase cost of large and medium-sized enterprises in the retail sector above designated size was 77980 billion yuan, an increase of 2% over the previous year, and the increase was 0.7 percentage points lower than the sales volume of the enterprise. The total operating expenses, administrative expenses and financial expenses totaled 840 billion yuan, an increase of 1.8% over the previous year, and the increase rate was 0.9 percentage points lower than the sales volume of the enterprise. The total wage was 287 billion yuan, an increase of 4% over the previous year, and the rate of increase was 1.3 percentage points higher than that of the enterprise.

From the perspective of logistics cost, China's logistics industry has low concentration degree, and the development of industry informatization and standardization has lagged behind, resulting in many problems such as many intermediate links, long turnover period, low efficiency and so on. Logistics cost is still high.

According to the China Federation of logistics and purchasing, the total social logistics cost and GDP ratio in 2016 were 14.9%, down 1.1 percentage points from the previous year, but still about double the number of developed countries such as the United States, Japan and Germany, which is higher than the global average of about 5 percentage points.

In particular, the cold chain logistics construction is lagging behind, the national refrigerated vehicle per capita is less than 1/10 of the United States; the first mile cold farm infrastructure of agricultural products is not perfect, and it can not be pre cooled, graded, packaged and standardized for the first time, resulting in the annual loss of agricultural products over 300 billion yuan.

From the cost of rent, the rise in real estate prices has pushed up the rents of commercial real estate, especially in the first tier cities.

3. repeat shop problems are common and homogenization competition is serious.

In recent years, due to the rapid expansion of the city, especially the rapid development of the real estate industry, the urban commercial facilities have been growing too fast, and there is a problem of "1000 stores and one side". The homogenization of the brand is very serious, the repetition rate is at least 60%, and even 90% in the same business circle.

As of 2015, the business area of legal person retail enterprises above the limit was 53.8% higher than that in 2011.

At the same time, the problems of uneven development of commercial outlets, structural oversupply and imperfect supporting facilities are highlighted.

From the perspective of regional structure, the development of the retail industry presents the characteristics of East, West and weak, especially the development of modern business organizations such as chains, and there is a big gap between the West and the East.

From the inside of the city, there are many commercial outlets in the central city, excessive commercial construction and serious competition in homogenization.

From the perspective of format structure, large department stores and supermarkets are saturated.

According to incomplete statistics of Lian Shang net, the stores and shopping centers in the whole country closed 56 stores in 2016, and the 129 stores in the big supermarkets were closed.

The "last mile" community business is still in its infancy.

4. physical stores and electricity supplier competition is very asymmetric, fair market order remains to be improved.

In recent years, China has achieved remarkable results in standardizing market order and establishing a fair and orderly market competition environment.

However, there are still some phenomena of dishonesty, non-standard and unfair in some fields and parts.

According to the report, the entity stores are facing the taxes of value added tax, business tax and so on, as well as health, fire, business and other expenses. Finally, there are still rising annual rents. These expenditures are not small.

Some old enterprises also have to pay the old employees' retirement wages.

And the electricity supplier just can avoid it.

That is to say, the entities store these expenditures into the cost, and for the electricity supplier, it is equivalent to giving profits to consumers.

5. behind the consumer experience and strong e-commerce shocks

With the rapid development of the Internet, the continuous improvement and updating of network technology has led to the wave of e-commerce sales.

Online shopping has become one of the most popular shopping channels for consumers, and most of the main social groups under the age of 35 will choose to shop online.

Compared with the traditional consumer shopping process, online shopping under the background of the Internet economy shortens the distance between space and time, and brings more convenient and fast consumption experience to consumers.

However, the physical shops of traditional retail enterprises, on the one hand, are limited in time and space. On the other hand, under the condition of continuous development, consumers' shopping experience is getting worse and worse.

China's retail industry moves from small shops to department stores, to chain stores, and then to supermarkets. The three elements of cost, efficiency and experience continue to improve.

After the emergence of the Internet business, the scale of the retail industry has become infinitely large. First, from the offline to the online, it has begun to extend from the line to the line, but the rules of the retail game have not changed.

The retail industry will usher in a turning point only if it meets the needs of consumption upgrading, innovating the business mode and providing consumers with more convenient and more humane services.

1. the policy aspect provides a prerequisite for the sustainable development of the retail industry.

Since the eighteen, the state has issued a series of policy documents from deepening the reform of the circulation system, cultivating consumption hotspots, improving the business environment, and promoting the integration of online and offline development, aiming to cultivate new energy consumption development, build a new mechanism for expanding consumption, create new conditions for consumption supply, set up a new order of consumption market, and reduce the cost of enterprises.

The macro, policy, technology and demand environment of retail industry has been continuously improved, especially the "opinions on promoting the pformation of physical retail innovation", which has pointed out the direction for the pformation of entity retailing and created a good environment.

In 2017, the characteristics of online retail integration, social networking scenario, diversified consumption scenarios, multi format collaboration, one-stop aggregation services, and intelligent and efficient supply chain system will become increasingly evident.

In the next few years, the retail industry will continue to maintain a steady and fast development trend, and the quality, efficiency and service level will continue to improve.

2., the upgrading of consumption will force the retail industry to innovate and pform.

In recent years, China's consumption groups, consumption demand and consumption habits have undergone profound changes. From the perspective of consumer groups, there are about 550 million people after 80, 90 and 00, and the consumer group, which accounts for about 40% of the total population, has taken the role of the main force of consumption in China.

From the purpose of consumption, consumers are no longer satisfied with food and clothing, and increasingly pursue personal development, physical and mental health and emotional sublimation.

From the perspective of consumption, consumer spending gradually changes from basic life commodities to durable goods, green health products, intelligent goods and high-end goods.

From the perspective of consumption, more and more people are accustomed to online shopping and credit consumption.

From the consumer scenario, shopping locations are pferred from physical stores to sites where any mobile phone can access the Internet.

The change of consumption demand promotes retail enterprises to take consumers as the center, intensify pformation efforts, and actively adjust business models and format layout, so as to realize the traditional retail reengineering.

The profound changes of residents' consumption demand have spawned a new mode of supply for the retail industry, which requires retailers to seek more coordinated cross-border development.

In the new retail era, retail enterprises should focus on diversified and personalized consumption needs. All kinds of commercial complexes will converge more diversified services such as education, parent-child, medical, fitness, tourism, business and so on. From the past pure shopping center gradually pformed into an experience center, to provide consumers with a comprehensive one-stop service experience.

3. information technology will promote strategic pformation, mode reengineering and service upgrading in the retail industry.

It is foreseeable that in the near future, the new supply chain will realize the whole chain digitalization, integrate from customer, logistics, payment, service and other digital integration, so as to realize the optimal inventory and even zero inventory. Through data analysis, we can grasp the consumption demand, with the need of fixed production, flexible manufacturing, and deep plowing upstream supply chain, so as to ensure the precise implementation of the differentiation, high-end and customization strategy of the enterprise, and finally achieve the retail upgrade.

Modern information technology will become a new driving force for the retail industry to achieve strategic pformation, mode reengineering and service upgrading.

One is to help precision marketing.

The use of big data technology to analyze consumer behavior and characteristics, and promote retail enterprises to carry out precise, humane, differentiated services, not only can greatly save the cost of marketing, but also improve the feedback rate and turnover rate.

The two is to facilitate payment.

With the increasingly fast and safe development of mobile payment technology and the rapid development of Internet finance, the traditional industry payment channels are pferred to mobile terminals.

By the end of 2016, the number of mobile Internet payment subscribers reached 470 million, an increase of 31.2% over the previous year and a penetration rate of 67.5%, an increase of 9.8 percentage points over last year.

4. online and offline integration will become a new pattern of innovation and pformation, and community business will enter the golden period of development.

Physical retail and e-commerce are gradually moving from independence to confrontation to integration and cooperation. Deep integration is the development direction of complementary advantages and achieving win-win results.

The retail industry will eventually develop into a new retail mode with full channel, full category, full time and full experience.

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Under the environment of rents rising and so on, the smaller and smaller shops are becoming the development trend of Chinese physical retail. Convenience stores, boutique supermarkets, community shopping centers and other community businesses will become an important direction for retail enterprises to seek pformation and upgrading.

With the gradual integration of retail integration and full channel development in China, community retail, which has low investment cost and short maturity, will become an important promoter in supporting the development of the industry.

From a long-term perspective, the "small and beautiful" community-based retail formats will be more in line with the objective needs of the consumer market in the new situation.

1., give full play to the guiding role of policies and rationally plan the construction of commercial outlets.

We should further strengthen the top-level design of the retail industry, take the total volume and the rational structure as the goal, revitalize the stock and optimize the increment equally, eliminate backward and cultivate new kinetic energy, and guide the same format, overlapping functions and higher market saturation to quit the core business circle in an orderly manner. In regard to the adjustment of the format, the government needs to stand in the perspective of the rational allocation of the entire social resources, and integrate the development of retail formats into the overall planning of urban and rural development.

The development of retail outlets and the rational allocation of different formats should be integrated into urban development planning and rural small town development planning, so as to ensure rational allocation and rational layout.

So that cities and rural areas can form reasonable commercial centers, special businesses and rational allocation of community businesses, so as to avoid wasting social resources.

It is necessary to guide the entity retailers to change thousands of shops and stores, and constantly adjust and optimize commodity categories to increase intelligence, fashion, health and green products.

2., accelerate the reform of fiscal and taxation systems, and effectively lighten the burden of enterprises' taxes and fees.

First, we should further accelerate the reform of the fiscal and taxation system, effectively create a good soft environment for enterprises to reduce their burdens and increase their efficiency, control the phenomenon of unreasonable rent increase, fully implement the same policy of electricity and electricity consumption, reduce water, electricity and logistics costs, really reduce the operating pressure of the retail outlets, and give preferential policies to entities in the tax, financial support and business venues.

Two, we need to implement the reform plan of the bank card fee fixing pricing mechanism, continue to optimize the accepting environment of bank cards, increase the cooperation between banks, improve the comprehensive service measures, improve the efficiency of enterprise account capital turnover, and build a comprehensive financial service system based on big data.

Three, we need to carry out in-depth efforts to crack down on intellectual property rights and the manufacture and sale of fake and shoddy goods, and strive to solve the unfair competition problem of online retailers under the more concentrated concentration of retail entities.

Through the rectification of market order, we should break the local protectionism and market barriers, and really reduce the burden on the entity retail enterprises.

3. speed up innovative business formats and patterns, improve service quality and business efficiency.

We should encourage cross boundary integration of related industries such as tourism, culture and entertainment, strengthen industrial collaboration, extend service chains, and flourish the market and enhance vitality.

We will implement special actions to improve quality and efficiency in retail industry, and guide retail enterprises to improve their operational efficiency and service levels.

We should guide retail enterprises to increase the proportion of self operated enterprises, actively develop buyout operations, and enhance profitability and differentiated management level.

Encourage shopping centers and department stores to adjust their business structure and pform from traditional sales places to social experience consumption centers.

We should promote chain and brand enterprises to set up community convenience stores and community supermarkets, give full play to the advantages of terminal outlets and expand convenient value-added services.

We should push forward the optimization and layout of commodity trading market, gather resources and innovate development, pform and upgrade to intellectualization, experience and platform, and promote the integration and development of market and industry.

Foster a new mode of life service new format, improve the level of standardization, improve service quality and business efficiency.

4. promote online and offline Convergence Development

We should promote the innovation and development of "Internet + circulation", give full play to the differentiation advantage of online and offline functions, and stimulate the vitality of real business.

Enhance the functions of information interaction, online paction, precision marketing and so on in wholesale and retail industry, and enhance the functions of distribution, real experience, logistics distribution and after-sales service under the line.

We will promote the online service of living and service industries such as food and housing, tourism and entertainment, and promote online and offline services to provide personalized and convenient services.

Encourage exhibition, pawn, auction and other industries to carry out online exhibitions and pactions, and create a platform for normalization of communication and docking.

Enterprises are encouraged to use the Internet platform to optimize the allocation of social resources and develop a new mode of shared economy, collaborative economy and experience economy.

More interesting reports, please pay attention to the world clothing shoes and hats net.