Ali Tmall Will Be Involved In The Field Of Vending Machines Or Will Trigger A New Wave.

The concept of unsold goods is popular in China, and the original model of vending machine, which has no retail business, has been pushed to the top of the storm after more than 20 years of indifference.

All kinds of vending machines appear before people. Apart from the most common selling drinks, snacks, lunch boxes, and liquor sellers, sporting goods, masks, clothes and lipsticks, the big gamers seem to get together.

A few days ago, a person familiar with the matter said that as a pillar of Ali's retail e-commerce platform, Tmall will also set foot in the field of vending machines and make cosmetic products.

The people familiar with the matter pointed out that Tmall will make the unmanned beauty vending machine project on the joint platform of the international cosmetics business. The first batch is expected to lay thousands of equipment throughout the country.

Because most of the international cosmetics brands on Tmall platform are operated by the domestic generation operators or the total online operators, Tmall is very likely to find a large beauty brand service provider to cooperate.

"The way of cooperation between the two sides may be Tmall's operation support, and the brand service provider is responsible for the supply.

Specifically, its vending machine will connect with Tmall's background hardware and software data interface, so as to realize the complete docking between the merchandise brand and the Tmall online and offline membership system.

Consumers can purchase payments through mobile phones after they are selected from the vending machine.

The personage conjecture that its unmanned vending machine may also include some "human-machine interaction" intelligent design, such as skin tester or intelligent makeup mirror.

An industry insider also pointed out to the billion power network that since 2016, the concept of "new retailing" has been put forward, Ali has made a layout in many fields, and online and offline integration, unattended retail and intelligent experience shop have become the key words. The categories involved also gradually expand from food to fashion, home and so on, while beauty makeup as a pillar of Tmall will not be left behind.

"Moreover, the beauty makeup is suitable for the unsold mode, such as lipstick, mask, sunscreen and other physical stores, which are commonly used in daily cosmetics, and are sold on vending machines. When they go to and from work, consumers can simply stop and simply operate.

The industry insiders said.

In this regard, the billion power network to Tmall public relations department to verify, the other side said, "there is indeed the project is advancing", but because many aspects are still talking about cooperation, finalizing the final need for a certain time, so no more information can be made public.

However, it reveals that there is a lot of imagination in the category, which is not limited to lipstick, make-up, toner, moisturizer and so on.

In fact, Tmall is not an unmanned vending machine.

In July 21st this year, 23 -7 Tmall Beauty Festival, Tmall has combined beauty brand Mary de Jia test water no population red machine.

It is reported that its non population red vending machine first appeared in Yintai City, West Lake, Hangzhou. Consumers open the mobile phone Taobao to sweep the two-dimensional code to pay attention to Taobao's Tmall shop and pay for it, so that they can take the lipstick from the vending machine.

According to official figures, the red sales machine sold nearly 1600 Lipsticks in 3 days, averaging one minute in a valid time, and the lipstick sold by a single machine is equivalent to a week's sales volume under Mary's line.

"The test results will undoubtedly make Tmall see the possibility of large-scale promotion of unmanned vending machines."

A beauty industry practitioner said that no matter online or offline, a single and independent channel is becoming a dead end.

The core of the concept is channel integration.

Through a series of offline software and hardware data interface to open up, Mary de Jia's unmanned beauty selling machine to achieve a complete docking of the brand and Tmall membership system, in the future through access to LBS can continue to operate members.

"This also means that when this mode is copied, the brand can change the traditional way of member operation and management, and achieve real-time touch up to the precise users.

At present, Mary de Jia's unmanned vending machine has been laid out in many cities across the country, and the initial effect is said to be pretty good.

At the same time, the development space of the retail business of Chinese vending machines may also be an important reason for Tmall's interest.

According to public information, in a country with the largest coverage of unlicensed vending machines in Japan, the number of vending machines operating in China in 2011 reached 5 million 800 thousand units, with an annual turnover of about 5 trillion and 400 billion yen (322 billion 800 million yuan, or 50 billion US dollars). Besides selling food, beverages and cigarettes, the sale of commercial goods also included game cards, books, umbrellas, toys, divine signs and so on.

In China, since the introduction of vending machines in 1993, there are only 210 thousand vending machines in the country, of which 40% of the market share is the sale of beverage machinery.

That is to say, domestic vending machines are far less mature than Japan in terms of quantity and function, and far from market saturation.

It is worth noting that in addition to Tmall and

Besides, there are a lot of players in the market who have no beauty vending machines.

For example, by the end of this month, a group of beauty vending machines from "beauty and fancy machine" have been appearing in subway stations, cinemas and other pedestrian concentrated areas in 7 cities such as Beijing and Shenzhen, selling beauty products ranging from 10 yuan to more than 100 yuan.

There are also consumer feedback. Many of the brand name "Le Le" beauty vending machines, which are sold in Guangzhou subway station, mainly sell all kinds of lipsticks.

Of course, many overseas cosmetics brands and unmanned vending machine operators in the unmanned make-up machine attempt has also inspired many later.

For example, as early as 2010, the French luxury brand Chanel launched a perfume vending machine in France, the United States and other places; the American color cosmetics brand Benefit (Benefit) also launched unsold cars at 25 airports in the United States in 2013; L'OREAL, Elizabeth Arden, silk lotus, Yue poetry and other beauty brands have tried similar unmanned devices.

However, being a vending machine is not simply putting the machine on the street, but also requires a perfect industrial chain operation.

Therefore, at present, many of the players who have tried unmanned vending machines mostly aim at the consumption experience of the brand, or regard it as a marketing activity. The number and coverage of the machine are very limited.

Well,

What are the innovations of the unmanned vending machine? What are the innovations and what are the innovations compared with other players? Will Tmall's inflow trigger a new wave of unmanned vending machines? Let's wait and see.

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