Analysis Of Alibaba'S Product Strategy In The Internet Of Things

Mention

(Alibaba), we will first think of Taobao, then Alipay, and now Ali cloud computing, which is currently the most representative product of Ali.

These two products, from the Internet era to the mobile Internet era, have more and more influence on people's lives.

In the coming era of Internet of things, Ali will not be indifferent. Let's talk about the product strategy of Ali in the Internet of things.

Ali is a very pragmatic company, attaches great importance to landing ability, so Ali products in the Internet of things are closely related to its main business.

Ali's products in the Internet of things are mainly composed of two parts:

Ali intelligent open platform, referred to as Ali intelligence

Ali cloud Internet of things suite, belonging to a product of Ali cloud.

Some cloud services components behind these two products may overlap, but in general, they are facing different customer groups. They are two different solutions to the Internet of things.

Ali intelligent overview

The goal of Ali intelligence is to help the traditional hardware intellectualization, so that the original traditional appliance manufacturers can quickly use Ali intelligent platform to intelligentize their products.

The meaning of intelligence is mainly interoperability between home appliances, mobile phone APP and Internet cloud servers.

Ali interactive diagram of intelligence

Ali intelligent, the main users are household electrical appliances manufacturers or developers, such as air conditioners, washing machines, curtains, cameras, air purifiers, lighting, temperature control, etc.

These appliances connect with mobile phones and cloud servers through Ali's private protocol alink.

Ali intelligent solutions

Ali intelligent solutions for users include: networking module, cloud service and mobile phone APP.

(1) networking module

Ali intelligent provide networking module is mainly WiFi module.

Module firmware includes embedded OS and Alink SDK, and developers can build their own applications based on Alink SDK.

ALINK SDK mainly encapsulates some interactions and services in cloud computing, such as upgrade management, configuration management and so on. In addition, it also contains an application SMARTLED to verify data pmission and instruction processing of intelligent devices.

(2) Ali intelligent APP

Ali intelligent provides a APP, through which APP can control all Ali.

Supported devices provide users with a consistent interaction experience and the linkage between devices.

Ali intelligent APP equipment panel uses HTML5 technology development, and open independent development capability through H5 SDK.

Manufacturers and developers can follow the design and development specification of Ali intelligent APP, and develop APP device control interface.

(3) shelf service

After the product is developed, it must be sold.

Speeding up the product development process and shortening the shelf life cycle is the ultimate goal of Ali intelligence.

So Ali intelligence provides users with end to end services from development to upload.

Ali intelligent platform provides a one-stop access service from the access to the upper shelf. Combined with Ali's e-commerce platform, it also provides services for sale, paction management and after effect tracking.

Sum up

Over the past few years, smart home and intelligent hardware products have arisen. Many home appliance enterprises hope that their products can also catch the "intelligent" train, so as to reflect their product's advancing with the times, and at least not let the brand appear outdated.

Ali intelligence is oriented to such a universal demand.

On the other hand, Ali's main business is

。

In Ali's view, these household appliances manufacturers are also a Tmall store, and the product is the ultimate goal.

Ali helps these manufacturers to achieve faster product intelligence, which can effectively promote online product sales and strengthen their services to businesses.

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