Jingdong Men'S Clothing Festival And Fashion Festival Tencent And Jingdong Announced Plans To Launch The CP Program

On September 20th, in the "Jingdong men's Fashion Festival and Fashion Festival", Tencent and Jingdong jointly announced that they would launch a CP (Content+Product) plan to explore the new kinetic energy that IP gave to the industry with all brands. The glory of the king, the crosses of the fire line, QQfamily, the Fox and the little matchmaker, and so on, will be included in the plan and open to the cooperative brand.

At the scene, the first batch of IP cooperative products of the CP program, the joint venture fund of "strange geese X HEA" and other IP derivative designs, also appeared in the cross-border fashion show, showing the boundless potential of excellent IP content.

Li La, general manager of the licensing center of Tencent interactive entertainment copyright business department and deputy general manager of Tencent pictures, delivered a speech as a guest speaker.

She said that the CP plan aims to create a new form of Internet industry: Based on Tencent's IP capabilities and Jingdong's "unbounded retail" strategy, around fans and young users, content added goods, platform to connect consumers, create and share value with brands.

In the future, consumers will have the opportunity to experience their beloved IP content in a more varied way.

"The strategy of Tencent is to do well connectors and content," Li La said.

This led to the formation of Tencent's social IP, represented by the original and derivative Penguin image, and the unique IP ecosystem with the core of the ubiquitous entertainment content IP matrix.

Based on the pan entertainment strategy, Tencent has always hoped that through the three-dimensional IP authorization business, it will connect more industry cooperation, realize the multiple derivation of IP and brand, bring more freshness to the brand, bring more emotional carrying and commodity experience for fans.

In this industry alliance, Tencent can play a powerful social platform capability to provide IP users with strong user stickiness to gather young users. Jingdong provides solutions for retail infrastructure construction, covering brand and product development, marketing, technology, logistics, finance and other capabilities, helping to fully export content goods. The brand side has strong brand influence, combined with its promotion of resources and supply system, which can provide a good experience of online and offline integration for IP cooperation, so that IP can get more diversified evolution.

The three party will take the IP content product as the core, based on the big data of Tencent and Jingdong, make accurate preferences refining for fans and users, product brand matching and recommendation, and product customization development.

From the aspects of product design, user value, shopping experience, consumption scenario, activity operation, intelligent logistics and so on, we should pay close attention to fans and user experience to achieve cross platform, cross industry, cross channel cooperation and create a pleasant consumer reputation.

This means that "seeing the right content in the right place and getting the goods that you like" will be maximized in IP cooperation.

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Partners open include QQfamily, weird goose, fox demon little matchmaker, Tian Tian Ji, Wang glory, crossing the fire line, QQ flying car, Adventure Island 2, happy landlords, DNF and a series of quality IP.

In the future, apart from decorations, the CP program will also incorporate more categories of cooperation. Tencent will work with Jingdong and brand partners to develop a unique form of IP cooperation to maximize the release and sharing of IP value.

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