Mr. And Mrs. Wu Minxia Dig Swimsuit Market

According to the world clothing shoes and hats net, it is scattered.

Market for teenagers and families

It is rarely excavated in the domestic market.

Yesterday, a generation of Diving Queen Wu Minxia and her husband Zhang Xiaocheng officially released the sports brand MXW for teenagers and families.

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(hereinafter referred to as "Min Walker")

As a leader in the Chinese women's diving field, the winners of the women's diving champion after many years of the Olympic Games, who founded the sports brand after retirement, and used swimsuit as the entry point, is easier for Wu Minxia and his wife. However, after identifying the brand name, two people have gone through a long period of investigation and discussion. "Pure competitive brands, such as Speedo, Arena," and other first-line brands, we will face great help with them. The luxury swimsuit and Wu Minxia's character are not appropriate; the female market is large; of course, the market also has many brands, such as the secret of Vitoria; so we think of a clever way: cut into the youth market and radiate the whole family through them. Wu Minxia

Wu Minxia and his wife said.

This is a star entrepreneurship. Wu Minxia's personal influence is the biggest advantage and selling point of the brand sensitive traveler. But when the real operation is running the whole brand, the star, like all the entrepreneurs, has to face the problems of design, production supply chain, sales channels and so on. Wu Minxia's wife is very clear and says that this is the disadvantage of the two of them who founded the sports brand. Therefore, Wu Minxia and his husband join hands with sportswear, trumpeter dress, CHiii Design, and energy company to build a brand MXW sensitive walker.

Hong Jingxin, the general manager of trumpeter dress, is the co-founder of the brand sensitization traveller. The trumpet dress behind him comes from the famous Chinese swimsuit industry, Jinjiang, Fujian, which mainly includes swimsuits, yoga, fitness and other products. Its official website introduces the company's annual gross output value of nearly 100 million yuan.

This trumpet dress will be responsible for the production of the walker product.

"We choose the largest fabric supplier in Italy with the aim of environmental protection, comfort and health. It helps us to provide young people with fabrics that can adjust their body temperature and UV protection."

Hong Jingxin said.

Founded in 2014, it is mainly a front-end to the back-end circulation service company. This is responsible for all the links of the products of the sensitist from the factory, warehousing, logistics, online and offline sales channels development, sales and so on. According to Xu Ying, chief operating officer of the energy trading company and min walker, the energy company's performance in 2016 was more than fifty million dollars, which will help the sensitist to open up all channels, such as Tmall, Jingdong, mobile terminal micro shop, e-commerce platform and other online channels, and offline cooperation with sports venues, professional sports teams, sports schools, training institutions and other offline channels.

Zhang Xiaocheng, founder of sensitization brand, said the brand will not consider setting up offline stores for the time being.

A series of brand image design and costume design of Logo, such as min walker, are responsible for Chiii Design (Liu Hua Zhi & Liang Ziheng), a designer studio from Macao.

Wu Minxia's economic company Star Sports is a joint sponsor, responsible for brand PR marketing and professional resources cooperation.

Amphibious products + stars

At present, the first batch of Walker's first batch of products has been launched on Taobao. The 10 products are the cheapest 95 yuan sports trunks and the most expensive 299 yuan sports bathing suits. Zhang Xiaocheng said that the overall brand price will be controlled at around 100-300 yuan, but then it will introduce cheaper and more expensive products to ensure the needs of different audiences.

The biggest highlight of the product is off-pool, which can be worn in swimming or running.

"In fact, children wear clothes very much, so they provide amphibious products for children, on the one hand, help children exercise, on the one hand, they care for their parents' purse."

Zhang Xiaocheng said.

In addition to amphibious swimsuit products, it will invite celebrities to launch a more fashionable joint name. Zhang Xiaocheng told "gorgeous ambition": at the end of this year, the 72 SKU players will be formally launched on all lines and channels, and will jointly launch a joint venture with Jingdong.

The first pilot of these products was Wu Minxia, the chief product officer of Min walker. "I wore a 25 year swimsuit, knowing what a swimsuit would be comfortable and the public might be a little bit looser than our athletes, because they felt a bit too tight, so I would relax a little."

Wu Minxia told "gorgeous ambition".

From products to events, from China to the world

In recent years, including Lin Dan, Li Xiaopeng, Liu Xuan and other athletes in the field of entrepreneurship and the design of life style information constantly spread, Wu Minxia couples also into this trend, "star brand, consumers will be very clear who the brand is made by, we will get their direct feedback, of course, sensitive walker is named after my brand, products do not do well, will directly affect personal reputation."

Her husband Zhang Xiaocheng immediately said, "what worries me most is not the failure of business, but the product is not done well, and the three words" Wu Minxia "have been smashed.

Wu Minxia and his wife are very clear that even if there is a star aura, it is not difficult to create fame. The key to future development is also the product. Making the product well is also the most common statement of Wu Minxia and his wife in the entire interview.

While doing the product well, Wu Minxia and his wife have a clearer consideration for the future planning of the sensitized travellers: take the domestic market at the same time and popularize the travellers abroad. "Actually Wu Minxia has a very high reputation overseas, and this is a Chinese national brand. We must popularize the Chinese national sports brand overseas."

What is the deadline for promoting overseas market? "Zhang said," in three years. "

According to Zhang Xiaocheng, min Walker has invested tens of millions of yuan.

In addition to clothing, Wu Minxia and his wife also began to contact sports competitions. They set up a competition company and have begun to discuss several competitions around the youth. The most recent is the youth relay competition in Chongqing in December this year, talking about the reasons for its establishment. Zhang Xiao Cheng said, "on the one hand, I hope to link the whole industry chain, on the one hand, I hope to do something for the children. At present, more than 20% of young people belong to obese body. This is very terrible. How to make children exercise more and enough matches is one of its ways."

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