Why Do Butterflies Understand Women'S Hearts Better?

"For every 5 yuan, 4 yuan is spent by women."

Although this male complaint is somewhat water, it can also see the status of women in consumption.

Ma Yun also mentioned in his speech: "women are the main force of consumption, and also the main force of the times. We seize women and seize consumption."

According to the world clothing shoes and hat net, in August, the report on consumer shopping trends of home furnishing industry in 2017 released by Jingdong data research institute showed that 2013-2016, the number of female users increased year by year, and the "chopped hands" army accounted for a high proportion of women.

More data show that women's consumption tentacles have been

The field of cosmetics, maternal and infant products and other special products extends to the field of home building materials dominated by male dominated discourse. The right to speak actually accounts for 85%, and "her economy" is threatening.

Butterfly Festival, empress Festival, girlfriends Festival, Queen's Day...

In recent years, all kinds of women oriented activities have been dazzled by online and offline.

I have to say, now who knows women's heart better, who can win more?

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In this competition of "her economy", it is worth noting that as a home of cloth art

Butterfly relies on the upsurge of "her economy" in the "capital cold winter", and has achieved great breakthroughs in popularity and sales. In the industry, the small and famous Butterfly brand has also been greatly concerned by entrepreneurs and consumers all over the country. The entity store has officially broken through 150, and in the first half of this year, it has signed 18 new stores.

We must let people think, in the future with the same competitive resources, why do butterflies understand women's hearts better?

Emotional marketing in her era

Mlily's "pressure elder sister" cartoon character created by the dream lily, Aris's "goddess" is a great success. As long as the household goods have sex, marketing naturally has the direction. "Her era" and do women's marketing, in addition to playing the "emotional card", experiential marketing is particularly important for women.

In this way, under her economy, butterfly actually wins the starting line.

At the beginning of its establishment, the brand name of Dearland is symbolized as "female", "beautiful" and "happy". The familiar story of Butterfly brand is more related to love. The story of butterfly blooming explains the happiness culture of butterfly, and further promotes happiness to form a happy culture.

Happy and dependent butterfly also conveys the appeal of modern women to happy family life.

In the store layout, butterfly can display her vision of life, weaken the single shopping function, and enhance the experience and feeling of "stroll".

When you enter the 3600 square meter soft room, you will be attracted by the soft atmosphere of different styles.

Classic European and American style, simple European style, neo classical style, Chinese style, rural pastoral style, modern simplicity style and other six main styles create different styles.

When every incoming customer meets these feelings and soft clothes, they can dream of the future home. Happiness is beyond words.

Product design caters for women's taste and taste.

Butterfly's home is designed to blend East and Jane, presenting contemporary people's lifestyle, becoming younger and more fashionable, integrating cultural implication and modern technology into products, and product design to cater to women's aesthetic and taste.

Modern women pursue a low-key, comfortable but undamaged noble and elegant life sentiment. It is a life without burden and quality.

In the Chinese market, the "fastidious" new middle class is not inferior to the European and American countries in terms of home quality. Besides the quality, the design and aesthetic functions can not be reduced by one point, which puts forward higher requirements for home brands.

For this reason, butterfly designer takes contemporary humanistic aesthetics as the keynote, uses the low-key luxury, rich style of living space to go to flashy, reshape the true life, and deduce the elegant lifestyle of culture and art residence. With exquisite appearance, thoughtful detail design and high-end fabric texture, it becomes the representative of the present luxury home.

In 2017, the "capital cold winter" seems to have not disappeared. Only with the increasing popularity of consumption, how can we understand women's heart and become the key to the nuggets of market economy?

More interesting reports, please pay attention to the world clothing shoes and hats net.