Today'S Pacific Birds Play High Viscosity.
According to the world clothing shoes and hats net, recently,
Pacific bird
The brand video of men's wear and bird's wings is spreading rapidly in various new media channels, causing heated debate.
It is reported that the video was created by the Tmall flagship store of Taiping bird menswear and Krama, a well-known creative advertising company, and Thailand famous director Mook executive team.
The whole play runs through reverse humor, which reveals the taste of Thai comedy from actors, music and the whole rhythm.
The simple insights of consumers are packed with storytelling and visibility through a humorous plot.
In the view of the Navy director of men's clothing business at Taiping bird, it seems that this is a good response for a company to spread its wings.
"The hard wings are the symbol of the maturity of birds."
This is also the core idea that triggers the production of the video.
They want to use this to convey the "wit and humour" of the new generation of "bird people" to consumers.
The spirit of "bird man" is growing and evolving with the growth of consumers.
For 10 years, men's clothing has never experienced the pain of pformation.
In 2017, Taiping bird men's clothing was founded 10th anniversary.
How much has been in the past 10 years?
brand
How many brands have experienced the pain of pformation?
Strangely, there is no "Pacific bird man" in the list.
In 2016, double eleven, in 20 minutes, sales of plain clothes exceeded 100 million; finally, with sales of 245 million yuan, ranking men's clothing category third.
The reason for this is that the spirit of the brand, the spirit of birds, has been a great help.
"There are such a group of people who have the spirit of fashion geeks, do not like to follow the rules, but do not deviate from the rule of law. They do not like the mainstream, but keep a safe distance from the mainstream." bird people "is the most suitable identity tag for them.
In the process of development, they are always vigilant to constantly follow the changing needs of consumers.
While following the trend and fashion elements of the world, it will not and will not abandon the audience who grew up with the brand.
Faced with the changing trend of international trends, how to properly integrate with local culture and interpret the design concept and brand spirit that brand audiences can fully understand and accept quickly are the strategies that Tmall's flagship store has constantly thought about.
For more precise and clear understanding of the target audience, through data analysis of their age at this point of pain, Taiping electric business men's business division of the brand's current audience (26-30 year old male) conducted a survey.
The results show that the target group of Pacific bird men's clothing has changed from workplace rookie to leader, from young to young into husband or father.
That is to say, they are developing towards mature men.
In addition, the Pacific bird men's clothing also found that they are becoming more active, and have more pursuit and responsibility for their career and their hard power. But unlike the men of the previous generation, men in this era are more concerned with themselves when doing everything.
Based on this, different from the small meat on the market, the image of "bird man" in the new era of Pacific bird men's clothing should be a male image with a male hormone. He is positive, humorous, and has his own principles. He never stays high above himself, but lets every man find resonance in him.
This is a very good explanation for "bird man wings".
Pacific bird men's clothing hopes to become a firm belief that accompany consumers through the best years of their youth.
Of course, in today's business market where consumption is upgraded, commodities, brands and channels are not lacking, it is far from being able to catch consumers who pursue individuality and quality more than any other time, with only one short film and long story.
Play high viscosity, why is entertainment to death?
In the view of Taiping bird, the present millennial generation has a stronger "ego" preference.
Today, with the constant changes in consumption concepts and aesthetic tendencies, the trend of capturing trends needs to fully understand and integrate into the lifestyle of young consumer groups.
In the analysis of the trend of the wind, we need to be able to firmly grasp the changes in the market, not afraid of change, before change.
On the first weekend of September this year, the Pacific bird was one of the 2017 storm electric syllable sponsors, carrying a shock bus filled with technology and flu.
In addition to the latest clothing in the autumn and winter, and the three color neon scintillation area, there are also quotations and "Declaration of independence" from "bird people" fans.
Music Festival
As early as last October, when Taiping bird celebrations 20th anniversary, a bird bird Music Festival was introduced to attract tens of thousands of "bird people" to join their unique community voluntarily.
"We choose to celebrate the festival with this fashionable and joyful music festival. We want to integrate into consumers, integrate into more fashionable life scenes and integrate more fashion solutions in this pan entertainment era."
Zhang Jiangping, chairman of Taiping bird group and Ningbo Taiping bird fashion dress Limited by Share Ltd, elaborated on this.
Strike while the iron is hot. In May of this year, the Tmall flagship store of Taiping bird's menswear made its own electricity supplier Festival, the bird's Carnival.
It tries to strengthen the image of birds in 3 aspects: lifestyle, product design and spirit.
From the online sale platform to a media with huge precision flow, it carries the burden of brand promotion.
Not only did it switch freely between music and fashion, Taiping bird
Men's wear
In the YOHOOD2017 global trend carnival, a PEACEBIRD MEN x SNOOPY "24 hour convenience store" also screens the industry.
In the shop, postcards, socks, hair belts and other small gifts will be disguised as food and medicine. They will be packaged in the special brand of potato chips bags, medicine boxes, ice cream packaging.
24 hour convenience store map
In addition to the Snoopy series, we also invited KnowYourself, a famous pan psychology community, to explore the inner game of interaction with the theme of "overcoming the choice barrier". It is a good recipe for healing psychology for those with selective anxiety disorder in the "convenience store".
In September 27th, in order to commemorate the 10th anniversary Work in Progress show, Taiping bird menswear showed its brand power over the years: the theme of accurate brand insight, the precise positioning of the audience, the high-end atmosphere, the first class star models, the exquisite and fashionable makeup, and the advanced and unburdensome design.
Many details are perfect enough to push the international luxury brand.
"Now we are talking about new retail, in fact, it requires us to connect with customers and create communication between brands.
What we have to do all the time is to maintain a positive attitude and embrace new channels. "
Zhang Jiangping said, "change means new tools and new ways.
In fact, from the perspective of human thinking ability, it is not complicated and can be mastered through learning.
We still have to do what we want to do, and how to make the brand more fashionable and price, that is, cost-effective, to do the best.
In September 20, 2017, Tmall and Taiping bird jointly announced the new retail strategic cooperation.
More interesting reports, please pay attention to the world clothing shoes and hats net!
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