Analysis Of Six Groups Of Key Words For Mothers, Children And Children Entrepreneurs

Last week's circle of friends, everyone should be brushed by a piece of "we finally stop". This article has pushed the atmosphere of "falling foam" in the hearts of people to the peak. After experiencing the "crazily arrogant" and "realistic retreat", we began to enter "the valley of sadness".

When we are considering whether we want to stop our team or not, let's take a look at what the benchmarking companies in the industry are doing.

This is how I sort out the dynamics of mother child and child industry in a month.

In the US, IPO is busy with the layout of the park. The baby tree has established its own early education joint brand. Beibei network has set up a research institute. The child king has opened a nursery school, and the red child has penetrated the new retail line to the six line. No Lego has launched an unmanned restaurant.

March

Battlefield, this is only a month's events, everyone has not stopped.

According to the world clothing shoes and hat net, business is beginning to return to the essence. People who stick to it are real entrepreneurs. Entrepreneurship has always been a matter for a few dreamers to do with a group of executioners. They should never stop and never stop.

Many founders told me that I have no lack of determination and perseverance, but I lack resources and direction. Not all directions are worth sticking to. Nor will all perseverance produce results. The founders are too difficult. In such a torment, they can not find partners who can really tell their partners in their customers and teams.

There are many ways to make money, whether lying, kneeling or standing. In the big and small industry of mother and infant, I think the best way is to make money together with hugs. The mother and baby industry needs too much warmth.

The investment vision of the vision fund is for the happy quality of China's next generation family. Our investment direction is the F (Family) economy. We regard the family as the core investment direction of our fund's concern, and the Chinese people say that we should strive for unity and equality, and talk about the country's home world.

To make a comparison, the United States is now a net savings country, earning 100 yuan per year 99 yuan; China is making 100 yuan and spending 58 yuan; Britain is deficit, making 100 yuan and spending 133 yuan.

Although housing prices have become the rigid consumption demand of every ordinary Chinese family, our household debt ratio is still very low, far below our local government debt ratio and corporate debt ratio.

We firmly believe in 2F, where the core of the family is children, so we prioritize the layout of mother child and child industries.

Our investment logic is looking for S, whether you are Supply, Service or Space, which are the focus and focus of our attention. The next five to ten years will be the era of S.

There are six groups of keywords that need deep thinking in the industry of mother child and child industry.

Group I: 2BVS2C

Online traffic dividend failure today, mastering traffic has become the dream of every baby enterprise. My personal opinion, the products and services of mother child and children's industry, because of their special trust reasons, want to directly occupy the C end market, need word of mouth explosive products, and pay a high price. Maternal and child children are a very suitable user sharing industry. Depending on content, 2B2C is a better path.

The second group: one second line VS three or four line.

Many categories and Racecourse of mothers and children can have the opportunity to differentiate brands in the three or four tier cities. China's first tier cities have more than 100000000 people, while the 234 tier cities in China have at least nine hundred million people. A young person who has a monthly salary of MTR and home loans is fifty thousand, and a young person with a room, car, wife and dog salary five thousand will need different brands.

The three or four line cities have very low trial and error costs. We can expand the grand plans of rural encircling the cities. Many of the companies that I invest in come from three line cities. At present, they have won a good return. I firmly believe in the entrepreneurial opportunities of the mother and infant industry complex, stores, products and services.

The third group: "mother infant +" VS "+ mother and infant".

"Mother infant +" refers to a new industry derived from mothers and children. "+ maternal and infant" refers to the elements of maternal and infant children in many industries and industries.

Now more entrepreneurs focus their attention on mother and baby plus. Actually, there are also many opportunities for mothers and babies. Hai Lan's family's entry into children's wear is an example. During the national day I travel abroad, Discovery Inn Hotel + parent-child restaurants, tourism + parent-child travel, shopping malls + children's trusteeship, high-speed rail planes + children's space, and there are universal opportunities for mother and infant entrepreneurship.

The fourth group: the entrance VS exit.

The boundaries between traffic entry and realizable exports are becoming blurred in the present era. Traffic seems to have entered the Mobius ring, everywhere is the entrance, everywhere is also exported, but some stories are 2VC, the real conversion rate is very low, some opportunities are real, the scene connection is high, the flow can not be saved, and no one can take away, so it is better to seek better pformation, and the connection of customization will be a good opportunity.

The fifth group: category VS brand.

Some areas of baby children are brands, but there are brands in other areas.

There is a category without brand, which occurs when the basic rigid demand and the additional demand are separated. For example, support education, such as traveling study, post separation and separation of education, and separation of tourism and learning, will produce new categories and call for new brands.

While there are brands and no category in the separation of track and track, the original music training and steam in the integrated track are representative brands, such as the separation of programming from steam, Jo Kerry Lee's separation from music training, and the separation of compositions from the big language, calling for new categories on the original brand.

The sixth group: consumption upgrading, VS consumption demotion.

In my view, consumption demotion is a downgrade in the upgrading of consumption, and a stage of upgrading. Consumption upgrading breaks through the mind, consumption is downgraded, and the market is expanded, the category being upgraded is brand.

At present, the second tier cities have gradually begun to consume demotion, while the three or four tier cities are continuing to upgrade their consumption, and the best time window is before upgrading.

The best swordsman is in the hands of no sword, grass and trees are all swords; the most pioneering business is nothing but nothing, most of the founders are worried that they are doing a small business, and need to rely on street fighting to nibble down the market share. In fact, in another era, in the era of S, the market environment is compared to the grass and trees, everyone is the S of the other side, so long as the model design is ingenious, it can open the market very quickly.

Some of the founders will complain that there is no chance of platform type, and that the era of giants is over. At any time, any business has opportunities. Now our mother child and children's industry is in the blue sea of the mind and a red sea scene in the market.

"Rear end sharing, front end clustering, upwards rooted, downward results."

Finally, I send my entrepreneurial motto.

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