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    Whether The Chance Of Human Work Will Be Replaced By Robots In The Future Will Be The First To Be Realized.

    2017/10/24 20:18:00 116

    AdidasRobotLabor IntensiveAI Intelligence

     How does the labor revolution triggered by robots affect the sporting goods industry?

    Robots and artificial intelligence are destined to become the themes of the future economic field. From now on, it has gradually stepped from the concept of speculation to the "actual combat" stage.

    With the acceleration of globalization and the tremendous technological upgrading brought by automation to the industry, some labor-intensive industrial workers find that their living space is becoming smaller and smaller.

    Of course, this is only the beginning.

    In fact, with the popularity of computer technology, jobs that are likely to be replaced are no longer confined to labor-intensive industries. Many middle and high level talents should also adapt to the changes in their jobs, and the speed will be very fast.

    Robots may bring disruptive changes to the whole industrial structure, and the span of time is also lasting.

    Now there is a kind of gradual speech in the society - will human work be replaced by robots? This is not groundless, because some industries have begun to try robot OEM, such as sporting goods manufacturing.

    If the robot manufacturing plant, which Adidas built in Germany last year, looks more like a gimmick at the time, it is clear that the German sporting goods giant is now going to dispel the doubts in the minds of the outsiders.

     How does the labor change triggered by robots affect the sporting goods industry?

      

    Adidas

    Company spokesman Mandy Nepal (Mandy Nieber) has said that Speedfactory is designed to help Adidas better launch new products and cater for faster.

    market

    Trends and customer needs.

    It is a promoter of production speed, accuracy and responsiveness, and can also create more innovative solutions.

    Speedfactory can shorten the R & D and delivery cycle from 18 months to 45 hours, and other competitors will also act in this field.

    According to the world clothing shoes and hats net, Speedfactory has produced experimental products Futurecraft M.F.G shoes last year, but the output is only 500 pairs, but the entire manufacturing process has been very mature.

    The entire production line uses data analysis to fully refer to the real situation of different people to create products.

    And in recent days, Adidas has finally launched a market-oriented robot manufacturing shoe AM4, which is a dedicated runner.

    Design

    The first shipping city for sports shoes is London.

    The full name of AM4 is Adidas Made For, which is followed by the code of the specific delivery city. The reason why London can seize the opportunity is mainly because it is closer to the factory.

    Paris is the next shipping City, with the date set in October 26th.

    As for the four cities of New York, Losangeles, Tokyo and Shanghai, to see the running shoes produced by robots can only wait until next year.

    It is reported that running shoes will also make different considerations on the selection of materials according to the characteristics of different cities.

    Because it is custom made, the price of running shoes produced by robots is also high. It is reported that the target price of AM4LDN already listed is close to 170 pounds.

    Adidas plans to open the second Speedfactory in Atlanta. The group hopes that the factory will do some small batch production and design for the specific market. The future trend is to put the demand on every specific consumer, so as to achieve rapid response to the fashion trend.

    David Drury, David Drury, chief executive of Adidas footwear, said in an interview that robot production technology overturned the original model and could provide products for consumers as soon as possible.

    But think about it, robot manufacturing still has to go through two big difficulties, one is production capacity, the other is the price of the two.

    According to Adidas, in the future, 1 million pairs of shoes can be produced by robot factories every year, which is only a drop in the bucket compared with the total shipments of the whole year.

    In addition, the high price of sporting goods also runs counter to the market trend, and the demand for customized products needs to be verified.

    For us sports brands, automated production seems to be more realistic because they have to respond to President Trump's localization strategy.

    Nike has nearly 600 factories in the world, employing more than 1 million workers, and labor resources mainly depend on the supply of Asia.

    But Nike is trying to change its dependence on Asian labor force, thereby shifting more factories to Europe and the United States. Thus, the pportation and storage costs of products will be greatly reduced.

    Nike's automated production is not as high as Speedfactory, but it does not mean that Nike is slow to respond in this regard.

    In the four thousand year, Nike invested in a robotic company Grabit, which specializes in industrial automation and material handling solutions. The company's working principle is different from that of Speedfactory. It uses electrostatic adsorption to automate the processing of materials.

    This solution enables machines to grab objects in a more flexible way, and is faster and cheaper, which greatly improves efficiency.

    Last month, Grabit developed a machine that manipulated and assembled with electrostatic force. It works at two times the speed of an ordinary worker.

    For the most complicated shoe making process, manual completion takes 10 to 20 minutes, while Grabit equipment takes 50 to 75 seconds.

    In a eight hour working time, a worker controls a machine to produce up to 600 pairs of sneakers.

    It is expected that by the end of this year, the equipment will be deployed to China and Mexico, thereby expanding the scale of production.

    Nike is also working on customized articles. Last month, the company's senior innovation department organized an event called Nike Makers' Experience, which allowed consumers to design sneakers.

    Project vice president Mark Smith (Mark Smith) said that everyone wants their products to be unique. As a manufacturer, Nike should pay attention to the various needs of consumers.

    It's not only an impressive interaction but also a good design and marketing experience to get them into the studio and get their sneakers in a short time.

    It is also very helpful to establish brand image in the minds of consumers.

    {page_break}

    Amazon's upcoming launch of its own sports brand with apparel suppliers will also encourage those big sports players to think about coping strategies, and customization under automatic control may be a more realistic direction.

    In addition, retailers are also suffering from the competition with Amazon. Automation of product production is also a good opportunity for retailers to change, because it can solve their inventory problems to a certain extent.

    Simply put, as the product is more close to user needs, inventory will decrease, and the probability of product backlog will not be so high, which will also promote the development of automated retailing.

    According to statistics, the scale of automation retail market this year is US $10 billion 180 million, and by 2023, this figure will rise to US $18 billion 990 million.

    BCG's report shows that the sales volume of retailers implementing personalized strategies is as high as 6-10%, which is two to three times faster than other retailers.

     How does the labor revolution triggered by robots affect the sporting goods industry?

    For shoes and apparel industry, cost control is always a high priority demand. Therefore, how to control the cost of robot production is still a subject to be studied, rather than reducing the cost of general labor force, and the total cost will definitely come down.

    For robot manufacturers, the trend of automatic manufacturing of shoes and clothing is of course good news, and it is predicted that the demand for robots in light clothing industry will be 2-3 billion US dollars, but these machines will be expensive and manufacturers will have to pay for their services.

    However, technological change will become a key factor in promoting the development of productive forces. Subversion of the market is unlikely. However, practitioners will try to find a balance between the ordinary labor force and the machine labor force.

    In general, the market space for robot manufacturing is still there.

    Consumer behavior is an important code of conduct for producers. Sporting goods is a constantly accelerating market, and labor revolution is inevitable.

    According to Morgan Stanley, by the end of 2023, Nike and Adidas will increase the proportion of automatic production to 20%.

    The next three years will be the outbreak of robot production, and the industry structure is also facing major adjustment.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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