Industry Big Coffee, Gathered In Jimo, To Discuss The New Future Of Children'S Wear Industry.

According to the understanding of the world clothing and shoe net, in October 28th, the "innovative retail collar future" was jointly sponsored by the China clothing association and Jimo children's wear organizing committee.

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Successfully organized.

　　中國紡織工業(yè)聯(lián)合會副會長孫淮濱,中國紡織工業(yè)聯(lián)合會傳媒中心主任魏林,中國服裝協(xié)會副會長周一奇, 中國市場學(xué)會副會長朱勇毅，中國紡織工業(yè)聯(lián)合會流通分會副會長 徐建華，中國商業(yè)聯(lián)合會商品交易市場專業(yè)委員會主任 駱漢平，中國紡織工業(yè)聯(lián)合會流通分會會長助理葉梁，中國市場學(xué)會批發(fā)市場專業(yè)委員會副主任王燕，中國紡織工業(yè)聯(lián)合會品牌辦副主任屈飛,中國服裝協(xié)會副秘書長、上海辦事處主任檀安慈，上海伊佳林品牌發(fā)展股份有限公司董事長陳琳，江蘇笛莎公主文化創(chuàng)意產(chǎn)業(yè)有限公司董事長李定，湖州織里萬順服飾有限公司董事長李云品，貝克曼股份營銷總經(jīng)理陳洪銀，以及即墨市人民政府副市長畢安傳、即墨國際商貿(mào)城管理委員會主任劉永軍，即墨市童裝聯(lián)盟商會會長宋海燕，中紡服裝城董事長田啟明等出席了本次論壇，并就新形勢下中國童

How to see the trend of consumption in the industry and rely on innovation driven to speed up pformation and upgrading?

Nearly 500 children's clothing brand executives from all over the country attended the summit.

The forum is hosted by the deputy director general of the China clothing association and the director of the Shanghai office tan tan.

Biyan biography, vice mayor of Jimo Municipal People's Government

At the forum, Bi An, vice mayor of Jimo Municipal People's government, delivered an important speech. He reviewed the development process and competitive advantages of Jimo's textile and garment industry, and made comments on the development of the textile and garment industry.

The future development of the industry raises ardent hopes and demands.

Zhou Yiqi, vice president of China Apparel Association

Zhou Yiqi, vice president of China clothing association, also has a good wish for the future development of Jimo children's clothing.

He said that with the rapid development of China's economy and society, consumption upgrading has put forward a comprehensive demand for the industry, and has created more space and potential.

In the new era, how to better study the new trend of consumption, grasp the new opportunities brought by the new round of scientific and technological revolution and industrial revolution, accelerate the pace of pformation and upgrading of the industry, enhance technological creativity, cultural creativity, value creativity and provide effective supply is an important task before the industry.

Jimo is now at a critical stage of becoming stronger and stronger. It urgently needs to rely on innovation drive further, strengthen the fashion discourse power, enhance the whole industry chain service function of design, marketing and manufacturing, construct the ecological system of pformation and upgrading of children's clothing industry, and create new advantages of Industrial Development in the new era.

In the nineteen major reports of the party, socialism with Chinese characteristics has entered a new era. The main contradiction of our society has been pformed into the contradiction between the growing needs of people's life and the development of unbalanced development.

Speech by Sun Huaibin, vice president of China Textile Industry Federation

Sun Huaibin, vice president of China Textile Industry Federation, said at the forum that this imbalance is mainly due to the imbalance in the proportion of industrial structure and consumption structure. Inadequate supply of enterprises is inadequate.

Unbalanced development is also the driving force for the future development of the industry. In the new era, enterprises should adapt to the upgrading of consumption and strengthen the consumption trend study, improve the quality of the supply system, promote industrial upgrading, and solve the problems of imbalance and insufficiency.

He pointed out that the center of supply side is the quality of supply, and also the requirement of consumers. Enterprises should put quality first, provide higher quality services and products, and develop production and environmental protection synchronously. We must establish strict quality inspection system, pay attention to customized consumption, meet the personalized demands of children in the new era, bring special happiness and satisfaction to them through customizing consumption, integrate traditional culture elements into children's clothing design, let children grow up with traditional culture and technology, establish cultural self-confidence, pay attention to scene consumption, scene consumption, create new consumption mode and experience mode, and make full channel layout, and speed up the layout of shopping centers.

Better, more beautiful, more fashionable and healthier, this is the historical mission of Chinese children's clothing in the new era.

Shanghai Guilin brand development Limited by Share Ltd chairman Chen Lin share experience

In recent years, the pan entertainment industry with IP core as the core has begun to usher in a period of value release. IP business has become the focus of attention.

Chen Lin, chairman of Limited by Share Ltd's brand development in Shanghai, has shared the exploration of IP commercialization on the forum.

He pointed out that in recent years, all children's formats are trying to combine with the popular cartoon IP. Digging up every cartoon IP story character and combining with its own products can create unique advantages and form barriers.

In 2014, he opened the first flagship store in Zhejiang, which is "Yi Jia Lin happy dream factory", to create a diversified IP experience platform, adhere to the characteristics of "cross dressing concept" to do a good job, to "retail + experience combination mode" to drive the market.

In order to create a better play experience, IKALI took Disney's multiple IP image game authorization, and integrated IP image and role play into the theme park, and bundled with retail, becoming a leader in IP children's play field.

At present, Yalin has opened 8 theme parks for happy DreamWorks in the whole country, laying over a hundred IKALI retail terminals.

Li Ding, chairman of Jiangsu's Princess of Saudi Arabia culture and Industry Co., Ltd., shares experience.

With the slowdown in the electricity supplier industry and the replacement of the retail industry, the "new retail" business model has long been the core of any brand.

At this forum, Li Ding, chairman of Jiangsu's Princess of Saudi Arabia cultural and Creative Industries Co., Ltd., shared his understanding of new retail and the practice of new retail.

He said that the essence of new retail is to return to consumers and return products. The core is data driven, flexible supply chain is built with consumers, R & D, design and production.

Lufthansa will build a one-stop shop without borders in the future.

More resources will be focused on content marketing, pursuit of brand communication by heart, heart and heart, so as to achieve a deep fit with consumers' values. Based on the satisfaction of consumers' needs, artificial intelligence is used to distribute goods, thousands of stores are rebuilt with thousands of faces, and people are rebuilt with consumer labels to realize the deep reconstruction from field to scene.

Li Ding said that in the future, more and more consumers will be willing to pay for value-added services, so long as enterprises have the ability, technology and ideas to provide goods and services that meet the needs of consumers and exceed consumer expectations, they will win the future.

Chen Hongyin, Backman, general manager of marketing, shares his experience of creating the best single product.

For enterprises, focusing on, focusing and concentrating on creating a single product and achieving the ultimate goal of a single product can often achieve good results.

At this forum, Chen Hongyin, general manager of Backman stock marketing, shared his experience of creating "the best single product". He pointed out that clothing entrepreneurs should be reserved, attentive, single-minded, dedicated, and do well with the craftsman's heart.

According to Chen Hongyin, Backman does not make a brand, does not participate in sales, and does not invest outside production. It only acts as a backstage factory for retailers. It is a company that accurately locks customers, finds only matching customers, finds matching orders, looks for matching patterns, and finds matching management mechanisms.

In order to meet the fast reaction demand of the market, pform the production mode, realize the single piece flow, popularize the amoeba mode, improve the equipment, mount the automatic hanging system, break the departmental management, the one person responsibility system, the whole process docking, and let the staff become the boss.

He believes that the future manufacturing enterprises should reduce inventory, reduce risks, reduce investment, reduce development costs and reduce operating costs.

Li Yunpin, chairman of Huzhou de brand children's wear, shared the successful experience of the brand.

In addition, at this forum, Li Yunpin, chairman of Huzhou de card children's wear, shared the successful experience of the "2 year sales network of chili de Ze QIRUI&DEZE" children's clothing brand, which has rapidly covered more than 20 provinces and cities and over 800 franchised stores in China.

Song Haiyan, President of Jimo children's wear Association, sharing experience

Lin Yaoxiang, Minister of brand development of Qingdao snow Group Limited, shares the successful experience.

Song Haiyan, chairman of the Jimo children's wear Union Chamber of Commerce, and Lin Yaoxiang, chairman of the brand division of Qingdao snow Group Limited, also shared their thoughts and experiences on new retail and their pformation and upgrading.

Jimo is one of the three national children's clothing production bases that are parallel to Guangdong Humen and Zhejiang Huzhou. At present, there are more than 3000 children's clothing enterprises, with an annual output value of 26 billion yuan, which is a "famous city for children's wear in China".

The success of the 2017 China children's wear industry retail Summit Forum provides the future development ideas, methods, paths and resources support for the pformation of China's children's clothing industry, especially the pformation and upgrading of children's clothing industry in Jimo. With the introduction of advanced concepts and development models, we will build an ideological system with continuous influence and penetration, so as to effectively promote the development of Jimo children's wear brand enterprises across regions, across categories, across industries and across channels, and to the whole country.

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