China'S Fashion Starts From The Heart -- Mercedes Benz China International Fashion Week Opens In Beijing

According to the world clothing shoes and hats net, in the evening of October 28th,

The opening ceremony was held in Beijing vanguard fashion landmark 751D PARK, which played a prelude to the 20th Anniversary Series commemorations of China International Fashion Week, which was founded in 1997.

This season, Mercedes Benz International Fashion Week 2018 spring and summer series will be held for 10 days. 89 special events will be held and 3 special events will be held. During the period, there will be more than 120 fashion events including DHUB design, Chinese Fashion Awards 2017 annual awards, fashion forums, special exhibitions and news releases.

"Fashion" fashion

Nearly 150 Chinese and foreign designers participated in the fashion week this week. The number increased by nearly 30% compared with last year. Nearly 50 designers participated in the fashion week.

The brand also broke through the highest record in fashion week in the number of participants and the number of releases.

In the past, the commercial platform, Qiao Fu grass, which is full of art, has also become a new official venue.

Yang Jian, vice-chairman of the China Fashion Designers Association and vice chairman and Secretary General of the China Fashion Week Organizing Committee, introduced the relevant situation of the fashion week to the guests.

The design of this dynamic show highlights both the inheritance of the Chinese traditional culture and the strong cultural confidence, such as the unique brand of traditional handicraft fabric in Xinjiang.

Zhang Yichao's Rongchang grass cloth, a representative of China's fashion and ecological textiles, which has been walking for thousands of years in the Chinese people's life, is known as the "Chinese grass" intangible cultural heritage of China. Rongchang cloth is the carrier of creation. Combined with the representative cultural features of Chongqing Rongchang District, such as Ann Tao, ladder kiln, folding fan, Begonia flower, and so on, the cultural elements of the same original ecology are integrated and promoted by fashion and artistic techniques.

Besides, many brands such as Xiangyun hometown, Chu and Heung Xiang, EVE CINA and 95 silk Royal also continue to inherit and develop the excellent culture of the Chinese nation.

At the same time, it also played an exemplary role in international integration, such as conscious ZIJUE dress with modern minimalism style with Oriental meaning, and wow brand, which has unique insights into geometry changes and proportions.

The trend of design diversification means more respect and tolerance, and it is also the basis for designers to free their imagination.

stay

Entering the new era, many designers with fashionable influence constantly break through themselves and push ahead.

After thirty-five years of accumulation and development, the opening ceremony of the fashion week brand NE TIGER has become China's top high-end fashion brand.

As the inheritor and innovator of Chinese clothing culture, NE TIGER has always adhered to the design concept of "connecting the past with the present, blending the Chinese and the western", aiming to revive the Chinese luxury culture and the emerging China luxury brand.

The GROUND SHOW brand at the closing ceremony is designed to provide inspiration and material in nature, with a creative color and deconstruction system. It is designed to reflect the design and thinking of life and environment, human and nature, spirit and material.

In addition, Mr. Zhang Zhaoda's M13 brand takes Chinese elements as a form of expression, which is based on Chinese culture and landscapes, and combines fashion with Chinese elements to adapt to the global trend of fashion development. It shows neutrality, simplicity and natural comfort in the East.

There are also the earliest modern fashion brands in China, such as Maryma and WANG PEIYI Wang Peiyi, Yu Dahua 1919, Liu Yong and JEFEN.

Predecessors adhere to the clothing of the original dream of people, burning their youth, to illuminate the way forward of Chinese fashion.

The new strength of China is also sailing in the new opportunity of development.

As an important platform for training young designers in the future, the twenty-sixth China JEANSWEST cup casual wear design competition finals, Yihua cup 2017 National Women's costume design invitational finals, Jordan cup and twelfth China sports equipment design competition will be held one after another this season, providing the most direct stage for exploring and showing the fashion attitude of the new era.

A young brand SIVICO draws inspiration from urban life or intuition from the heart throb, telling the strong feeling of life.

Use their works to show the constant pformation of contemporary young people in thinking.

LALABOBO, which does not stick to the single style, gives the "tide" two words to the more abundant concepts, the publicity of the cool feeling, the personality of the American street style, the fresh maiden style and the lovely sprouting series.

With rigorous attitude, every process is required, and exquisite details will never leave behind every single item.

As well as designers' Cultivation of soil brands, the BAN XIAOXUE, ban Xiao Xue and the life series product GDU GDU, which is derived from the UAV industry, advocates the nature of Liu Yu.

A Gianna M, a young designer who represents the founder and chief designer of fashion brand AJ-NAMO, represents strong confidence in China International Fashion Week and Chinese fashion.

Artists cross border fashion brand is also a new highlight of fashion week. We will see the famous artist Hu Jun with her brand "JUN by YO" in Fashion Week this week.

It is worth mentioning that the four international designers who first participated in the fashion week's dynamic release were Vivien Tam from the US, Peter Dundas from Norway, and 2 excellent designers from the Western Australia Fashion Association, Alvin Fernandez and Rebecca Patterson, respectively, bringing their brand AE "lkemi" and "33 Poets" together to present a special fashion show in the fashion week this season.

The addition of these designers has added an international perspective to fashion week, bringing different viewing experiences.

"Watch" fashion

At the opening ceremony, the opening ceremony of the 20 year photography exhibition of Chinese fashion was held. The film festival exhibited more than 570 works, covering 20 years of excellent fashion photography, commercial photography and magazine photography.

In the same evening, Shang Kun yuan was awarded the 20 awards of the Chinese fashion photography exhibition, including the special contribution, the promotion of the award and the 3 most influential photographers in the 20 years of Chinese fashion.

In addition, the China model industry yearbook 1979-2016 magazine and the fashion twenty years album, planned and published by the China Fashion Designers Association, provide a multidimensional perspective for the development of contemporary Chinese fashion industry.

Mr. Li Ge, director of the China Photographers Association and director of the people's daily, illustrated the China Fashion Photography Exhibition.

DHUB design sinks (2018 spring and summer) will be held on -11 1 October 29th. The 4 day DHUB design sink 2018SS has 160 brands and 227 designers from the United States, the United Kingdom, Hongkong, China and other countries and regions to participate in the display. The category includes casual wear, formal dress, children's clothing, children's clothing, underwear, swimsuit, and jewelry, bags, shoes, watches, glasses, socks, household goods and so on.

In order to better promote and help China's fashion industry structure to be refined, the opening ceremony of DHUB 2018SS design and the China Fashion Designers Association Arts Committee will also start.

In addition, a series of excellent art exhibitions and forum exchanges will be opened to the public on behalf of SWAROVSKI crystal art installation and designer's works and SWAROVSKI 2018/19AW fashion products creative and inspirational conference.

"Buy" fashion

The DHUB design meeting, released with fashion week, focuses on the creative stage of the fashion week to create a multi-functional integrated international service platform. It brings a unique consumption experience to the public, and lets designers release consumers' experience and value the balance between business landing and creativity.

The static trading exhibition in DHUB design is a targeted activity for buyers to conduct product ordering and business negotiation.

This DHUB Pop-up Store converged on the brand of 27 dynamic fashion designers and accessories, 9 of which were released for this season's dynamic show, facing the public.

DHUB 2018SS design sinks 2018SS buyer's meeting and fashion buyer summit and fashion open class. Shao Ligang's "talking about buyers" and "long distance video course" buyer and fashion consultant provide business opportunities for industry colleagues.

Mercedes Benz China International Fashion Week in 20 years has made an obscure contribution to building China's fashion benchmark.

Since its inception, it has chosen a high standard workflow and an excellent working attitude to select the most stylish Chinese style works. It has been continuously polishing for the highest quality fashion week.

Nowadays, China's fashion has entered a new era. In this wave of opportunities and challenges, everyone is a fashion participant, creator and leader.

Chinese fashion is waiting for you in my heart.

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