Wenzhou Shoes And Clothing Enterprises Will Open Double 11 Marketing Decisive Battle

According to the world clothing shoes and hats net, on the morning of November 11th, Taobao has ninth "

"Shopping carnival is about to begin. Hundreds of millions of netizens will spend 24 hours shopping together.

For netizens, this is a field.

Carnival; for Wenzhou shoes and clothes.

For enterprises, it is a marketing decisive battle to "strategise strategizing" and test the supply chain management of enterprises.

A AOKANG: behavioral art, street marketing, releasing "strong magnetic field"

AOKANG's "double 11" prepares to focus more on online and offline integrated marketing this year, and further tapping the potential in terms of logistics speed and shopping experience, so that consumers can benefit and save energy on the "double 11" day.

Street Marketing debut

50 percent off preferential customers

As a marketing leader, AOKANG is essential for the pre holiday campaign.

This year, "double 11", AOKANG launched the "true discount" (zhe) and "cat 5" and other offline marketing activities.

Up to now, "true discount (zhe)" behavior art street marketing activities micro-blog information read up to 100 million.

In November 6th, the "5 with cats" appeared, and became a hot topic in the Internet.

These activities for the "double 11" online stores and offline stores to attract traffic at the same time, it is to give consumers a signal, "double 11" AOKANG Tmall online stores and offline stores, all 50 percent off.

In the past two years, the "double 11" business has paid more attention to exposure and drainage, such as straight down red packets, back to current bills, deposit deduction and other preferential means, which often let consumers step into the arithmetic area, so that they won't get Olympiad questions, and they also thought of "double 11".

AOKANG marketing chief told reporters that this year's AOKANG online and offline unified half off, so that consumers can save more effort at the same time, but also allows everyone to enter the offline store more, enjoy a more complete shopping experience.

24 hour shipments

New logistics miracle

Wang Zhentao, chairman of AOKANG, said that online shopping has higher requirements for logistics services.

This year, "double 11" AOKANG once again challenged itself to increase the delivery time to "24 hours" and create a new "double 11" logistics miracle.

In October 31st, AOKANG international and China Post Express Logistics Company (EMS) signed a strategic cooperation agreement in Shanghai.

EMS works with AOKANG to carry out online and offline cooperation.

Under the line, we will provide intelligent express solutions, build industry-leading swap and O2O business models, quickly realize the demand for inter store switching, launch O2O distribution business online, and jointly explore intelligent solutions for online O2O business.

While relying on the third party logistics to speed up, AOKANG itself is also upgrading the logistics through improving the "full channel retail".

"As early as the end of 2015, AOKANG began to make a comprehensive layout of" full channel retailing "by starting its fans operation, layout AOK MART, and jointly building Skech's whole category footwear industry Kingdom and strengthening supply chain.

Wang Zhentao said that these channels have been integrated into an omni-directional marketing force, and the "seamless" seamless experience has been synthesized. Last year, "double 11" was used in small areas such as Jiangsu, Zhejiang and Shanghai.

B Kangnai: marketing customer service logistics upgrade

In order to meet the "double 11", Kangnai has constantly upgraded its marketing strategy, customer service system and supply chain management.

Star Live help

The same price on the same line

What was the bravest thing you ever did? In the evening of November 6th, Kangnai Group Limited invited the famous "daring" passers-by, the playmaker of the 80's talk show, the screenplay and the talk show actor Wang Jianguo of "Tucao Convention", who broadcast live at the three platforms of Kangnai Tmall, Jingdong and vip.com, chatting the most daring thing that they have done, sharing their struggle stories, and promoting the young people who dare to think, dare to brag and dare to speak on the road, and help the Kangnai "double 11"!

In the live broadcast, Wang Jianguo exposes that he usually wears 46 yards of big toe shoes. It is difficult to get the right shoes at home, but Kangnai's customized shoes make him feel very fit and comfortable.

This year, "double 11", Kangnai launched the same price on the same line as online and offline, supporting the "online ordering and offline pick-up" service, effectively reducing the "double 11" logistics costs, logistics pressure, and allowing offline stores to participate in the "double 11" activities synchronously, and guided the consumers to the offline to solve the problem of customer experience, so as to maximize the advantages of offline stores.

In terms of preferential activities, this year, "double 11" Kangnai launched a full 500 to send 500, win 4999 yuan cash bonus, win IPhoneX gift, 11.11 yuan second, and so on, really let consumers.

Enable robot intelligent customer service

Express trusteeship cooperation

In terms of customer service protection, in addition to the early establishment and training of professional customer service team, this year's "double 11" Kangnai has also launched a robot intelligent customer service. A robot intelligent customer service is equivalent to N artificial customer service, which can be online for 24 hours. At the same time, it answers N's personal problems. It covers commodity consultation, personalized recommendation, shop activity, order payment, logistics forecast, after sale refund and other pre sale and after-sale full link multi scene intelligent services, which greatly reduces the cost of artificial customer service.

At present, the problem solving rate of Kangnai robot intelligent customer service has reached 80%.

Once there is an unanswered question, the robot intelligent customer service can also seamlessly pfer the artificial customer service to ensure the customer experience.

It is worth mentioning that the robot intelligent customer service system can also be constantly optimized and upgraded, and knowledge reserves and service functions will become stronger and stronger.

In terms of warehousing and logistics preparation, Kangnai group has been stocking since August of this year. Up to now, 160 million of the value of the goods has been put into storage and will be sent to all parts of the country on the same day.

This year, Kangnai has further closer cooperation with SF express, and has implemented a comprehensive hosting cooperation. Through the WMS system, the "one to one, peer to peer" service has been implemented, and the seamless docking from the order to the express logistics system has been achieved, and the efficiency of picking has been improved.

In addition, the daily delivery deadline is extended from 18 points to 21 points. The delivery speed of the WMS system will be improved rapidly.

C news bird: five brands have doubled sales.

The day before yesterday, when the "double 11" countdown lasted 3 days, all the employees of the wedding bird electric business ushered in a new "double 11" pledge conference in the rain.

The slogan of "one heart and one mind, one hundred million days a day" rings through the news bird park.

Build up five brands.

Pre-sale has achieved 120% growth

This year is a key year for the pformation of the bird business.

At the beginning of the year, the Phoenix International Business team, which was extended from the news bird group, assembled five domestic and foreign clothing brands: business dress, wedding birds, British city -HAZZYS, light luxury outdoor -LAFUMA, Italian gentry camicissima, American leisure Cremieux, diversified brand IP, and built a powerful product sales system for the Phoenix bird business to meet different consumer groups.

The "double 11", the five major brands, all together, set up Tmall, Jingdong, vip.com, under the joint line sales channels, to achieve the integration of online and offline interaction.

In the "double 11" pre-sale, this year's five brands have achieved more than 120% growth. The climax of the event is a wave after wave. The 11 minutes before the opening of the HAZZYS brand, how much to buy, how much time to buy, the time limit to buy three, free first, and so on, to give the customers full sincerity.

More than 300 volume divisions

Always ready

The Phoenix bird took the lead in the industry to achieve 020 of the total channel delivery, to achieve the quickest reaction to orders. The whole channel delivery system built by the birds was mainly supported by 1500 stores under the line. Through the background data analysis, through the customer's order address, style and sales quantity, the timely deployment and delivery of the inventory from the nearest principle can maximize the utilization of inventory, and achieve the most reasonable deployment and the most flexible delivery.

For the first time, the product is delivered to the customer's hands. At present, the whole channel stores have accounted for more than 40% of the total number of packages.

The arrival of industrial 4 has brought a new growth opportunity for the development of the wedding birds. Since 2015, the birds have begun to gradually deploy the cloud wing interconnected intelligence system. The private custom business has come to the fore in the spring tide. It has separately set up the volume customization flagship store on the Tmall and Jingdong platforms, bringing the experience of advanced customization for online customers.

In line with a single flow, one person, one edition, one clothing, a whole category of modular customer independent design, the birds online and offline link the whole city, more than 300 quantity teachers are always ready to make the "double 11" promotion period, always adhere to the national 24 hour free door-to-door volume, 10 days to deliver clothes slogan, for each business person to provide the most convenient new shopping experience.

More interesting reports, please pay attention to the world clothing shoes and hats net.