Location Selection Of Clothing Shops Is Very Important. Location Is Very Important.

As we all know, the location selection of clothing shops and clothing shops is very important. According to the world clothing shoe and hat net Xiaobian, businessmen have a jargon called "one step gold, one step silver", which means that site selection is very important for business, and the difference between one step may be far from effective.

Once the business place is formed, it is difficult to change, and the advantages and disadvantages of the location will appear in the daily operation.

How can it be a good place? Let's take a look together today.

First, the list of thoughts before site selection.

Before opening a shop, you have to ask yourself these questions first, and so on.

1, my product categorization: eat, wear, live, do?

2, what are the characteristics of my products that distinguish similar products?

3, which grade of the product is in the market?

4, what is the price range of my product?

5. Who is the consumer group? Age? What do you like? Where do you like to buy this product?

6, what is the store image? Shop name, style, color, shop recruitment?

7. Which city do you open? Which street? Which shopping center? Which community?

8, what is my sales channel? What is the way of buying?

Two, do not shop "shop cheap"

In most cases, the good location, high rent, good revenue, the proportion of rents will gradually reduce.

Poor stores, low rents, weak revenues, the proportion of rents will remain high for a long time.

Three, a good shop should consider "who is next to".

A good shop site can be promoted.

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At this time, we must consider "who is next to us".

Many times, consumers will judge your brand strength according to what brand your neighbors are.

At the same time, a good shop site also has the phenomenon of business leveraging. The promotion effect of good location can also lay a good foundation for brand expansion.

Four. Good bunk must be visible.

After all the above problems were cleared up, Xiaobian summed up four principles at the site selection: visible, reachable, usable and available.

It is easy to see if you look left and right.

In choice

Often encountered a single layer of small, deep and high business environment, this time is often a shopping center tonal embodiment, most of them are difficult to get a layer of location.

So when choosing, try to choose far away to see stores.

Or you can see it as soon as you get to the elevator and try to avoid locations that are hard to see.

Five, good berth should be "reachable"

Accessibility is easy to get to the location, preferably the direct route.

For example, your shop is on the roadside, but there is an isolation belt in front of the door. You have to walk around the intersection of 50 meters away. This is a hindrance.

Are there any obstacles? Do we need to turn back? Can we stop if we pass? These are all considerations.

At a non reachable store site, it is easy for customers to intercept on the way they are looking for.

Six. Good bunk is available.

Availability is that property conditions must be available.

Different types of shops have special property requirements: for example, the property requirements of restaurants, the number of water pipes on the upper and lower water pipes, and how much water pressure is hundreds of PA; if there is gas, smoke and gas equipment? If it is electricity, electricity consumption can be achieved, the voltage is not enough?

Before opening a shop, it is necessary to make sure the property conditions are clear. If it fails to meet the requirements, the pformation will be a cost.

Seven. Good shop must be available.

It is necessary to comply with the relevant laws and regulations of the government.

Some shops are converted from residential to residential buildings.

Opening a shop in such a place is always at risk of being shut down.

Don't trust the landlord's promise that he can fix it for you.

All government related regulations do not rely solely on relationships.

Shop is fixed fixed cost investment, if it can not be done, how to do it?

For example, restaurants also have environmental protection department licensing, health licensing, etc., these are particularly stringent requirements.

For example, there must be a property certificate, which is the most fundamental guarantee.

In particular, the pfer of two landlords often involves many pits.

When choosing the two landlord's shop, we must communicate with the landlord, confirm the contract and property certificate, prevent fraud.

Now on the industrial and commercial network, you can find business license, there are many information on the property certificate, is it the address, the area, the plane plan is the same...

All of these need to be clearly identified.

There is also a need for the new shopping mall to have a fire acceptance certificate, whether there is a right to lease or how long the lease will be.

Finally, the smell of wine is also afraid of the alley.

Some people say that wine is not afraid of alley. I want to drive in the alley, OK? These principles are not absolute.

But site selection is also bad, unless you have the reasons for customers to arrive, such as IP brand with strong customer capacity.

If you choose the place in the alley, you'd better choose the easiest place to get there.

It is best not to divert the intersection, otherwise there should be a clear direction sign that can lead people to the past.

More interesting information, please pay attention to the world clothing shoes and hats net!