Double Eleven Wants To Be Happy To Buy And Buy.

According to the world clothing shoes and hat net Xiaobian learned, Tmall double 11 Trading Volume 7 hours 22 points to 91 billion 200 million 91 billion 200 million, more than 2015 double 11 full day, 2017 Tmall double 11 global Carnival trading volume in 3 minutes 01 seconds over 10 billion yuan, divided by 6 seconds to exceed yuan yuan, the second minute break through the yuan yuan, the hour is divided into the second second trading volume. Last year, Tmall double double trading volume in the opening seconds to rush to the minute; minute minute in seconds to break tens of billions; at 6:54 seconds, ultra high, to 2014 double full day level; at 12 o'clock 12 o'clock, to reach; in the second second, super ten, break 2015 double ten day trading volume record.

In recent years, "double eleven" online shopping sales continued to grow.

According to statistics from relevant agencies, on November 11, 2016, the total paction volume of the whole network exceeded 177 billion yuan, an increase of 44% over the same period last year.

Many consumers have joined the "double eleven" online shopping Carnival team, hoping to get tangible benefits from the centralized promotional activities.

However, at the same time, many kinds of consumption problems emerge one after another.

It is undeniable that online shopping has been increasing year by year, and at the same time, it has brought many disputes. The disputes arising from online shopping contracts have become the "top priority" in court case trials.

Beijing Chaoyang District court statistics, the annual "double eleven" period generated by online shopping contract disputes than other months increased by about 30%.

So what are the traps consumers need to pay attention to in online shopping?

If you want to buy it, buy it.

Online shopping is not physical store shopping, the industry reminds consumers to rational consumption at the same time, please pay attention to the following points:

First, we must pay attention to the main qualification of online shop, that is, when online shopping, we must pay attention to whether the online shop is fully licensed, lawful and effective.

For example, the "Tmall" store can query the shop's business license in the store information, and many online stores have the logo of the industrial and commercial red shield; in addition, the whole province is developing consumer confidence activities, and many reputable online stores have also displayed consumer confidence signs.

If you want to purchase online shops that do not need to apply for licenses, please try to buy them through online shopping platforms.

Two, we must guard against exaggeration.

Do not easily believe in sales promotion such as spike kill, super low price, special time benefit, etc., pay attention to see the specific terms of the sales promotion, especially in terms of reducing the burden of operator's responsibility or increasing consumer's obligations in order to reduce the font size. Before placing the order, pay attention to the price changes of online shopping products, preferably to three goods, not to be misled by obvious low prices or to be deceived by false discount.

Three, we should pay attention to the inspection of goods.

During the "double eleven" period, the volume of pactions is huge, causing pressure to stores and express. It is easy to make mistakes. Consumers should pay attention to acceptance when receiving goods.

Whether the outer packing is intact, whether the goods are nondestructive, whether there are missing parts or wrong goods.

In particular, we should pay attention to receiving goods in time. If we feel that we are not satisfied or unsuitable for the goods, we can also return the goods within the time limit promised by the sellers.

Four, we should pay attention to retaining relevant vouchers.

Online shopping is off-site shopping, so it is particularly important to retain relevant information and paction vouchers.

We should pay attention to saving information pages such as paction contents, chat records, commodity specifications, models, functions and prices, commodity trading orders, etc., and the larger amount of commodities should take the initiative to ask for invoices as shopping vouchers.

When paying, it is better to use regular third party payment channels to pay.

Consumer disputes can be negotiated with merchants and trading platforms accordingly, and complaints can be made to functional departments when necessary.

In addition, we should be vigilant against some special sale and out of stock promotions.

During the promotional activities, some shops' special products do not receive regular receipts, and sellers explain that they are "out of stock", "sold out" or "insufficient Stocking".

Before shopping, the seller should first understand the stock situation of the goods, and reach agreement on the delivery time and the procedures for returning the goods.

One of the important reasons why "double eleven" has repeatedly created a sales miracle is the price advantage. The general online merchants will put the lowest price of goods in a year in "double eleven".

However, some of the e-commerce platform products first increase in price before the "double eleven" promotion, and the price is reduced on the day of promotion. In fact, prices are flat or even rising, and promotions are not worthy of the name, and consumers do not get any benefits from purchasing these commodities.

China Consumers Association found that

In the time period of October 23, 2016 to November 11th, a price tag rose from 1199 yuan to 1499 yuan, and then the November 11th price dropped to 1348 yuan.

From the time of October 29, 2016 to November 11th, the price of a brand bed product suite of Jingdong platform has been greatly increased. The price has risen from 299 yuan to 1199 yuan, while that of November 11th has dropped to 439 yuan.

The industry generally believes that the case of price fraud is "

"During the" period, the most concentrated one is, and the way of sales promotion is becoming more and more complex.

Insiders said that although the ministries of national development and Reform Commission, SAIC and other departments had made moves after the "double eleven" in 2016, the "double eleven" has been standardized in an all-round way. However, many businesses still use the promotion to deceive consumers.

In addition, in recent years, in the promotion of e-commerce, there is a differential supply problem under the online and offline businesses, and the products exclusively for online sales are called "special supply of electricity providers".

This makes it difficult for consumers to get real benefits at the same price, and is also being turned around by "dedicated" products.

Cao Lei, director of the China Electronic Commerce Center, said that the so-called "special supply of electronic commerce" goods refers to the products that the manufacturing enterprises specially build for the electric business and circulate only on the online trading platform, which are slightly different from the products sold in the physical stores.

Its characteristics are two: sales channel is single, only on the Internet sales; price concessions.

The product of "electronic commerce" is exactly the same as the product sold by a physical store. It will be found that there are differences in color, interior parts or some functions.

In fact, this kind of goods usually make some changes according to the product model of a physical store. Most of the cases are to save costs, so the general price is lower than that of the physical stores. Of course, the quality will be worse.

"Electric business is devoted to" goods are generally in clothing, electrical appliances, shoes and hats, bags and other categories, consumers need to polish their eyes.

Cao Lei said.

Not only that, unlike previous years, this year's e-commerce promotion activities test consumers' intelligence more.

Pre sale, full range of red packets, straight down red envelopes, coupons and other coupons and 7 days or 30 days of insurance policy, so that consumers "foolishly unclear."

Specifically, this year Ali intends to guide consumers and businesses to participate in the pre-sale, including Jingdong, Suning and so on have increased the proportion of pre-sale merchandise.

The pre-sale activities began in October 20th and lasted until November 10th, attracting consumers to place orders in advance.

It is undeniable that after several "double eleven" websites failed to enter and failed to pay successfully after the system was paralyzed, the appearance of the pre-sale mode better solved the system paralysis caused by the excessive flow, and also gave the merchants more accurate sales forecasts.

However, businesses have played tricks in the pre-sale link, and all kinds of dazzling presale activities have made consumers unhappy.

Some consumers said that they had ordered a product on the Internet recently, and they had already paid a deposit, but later they didn't want to buy it. They didn't even have the place to refund the gold. It was not only complicated and difficult to understand, but also set many restrictions.

The pre-sale goods must be purchased separately, unable to consolidate orders. If you want to get a discount, you need to buy something that you do not need. "In fact," it does not save money. Even if the discount is not as big as expected, it has caused consumers to vomit.

"In general, the deposit is not refunded, the deposit can be refunded, and many businesses need to pay in advance, which is basically" earnest money ".

Although the deposit can be doubled, it seems that it is very favorable, but if the consumer does not want to buy it before payment, the deposit will not be refunded.

Cao Lei said.

For "dazzling" "double eleven", senior people suggested.

Rational treatment of online shopping, rational view of online shopping "price war", preferential discounts and gorgeous publicity, do not blindly follow the crowd.

At the same time, it calls on the majority of electricity providers to standardize the price mechanism and network publicity, and strictly identify and describe them in accordance with the law.

The network platform should do more regulatory audit obligations, protect the legitimate rights and interests of consumers from the interests of consumers, and create a more fair and honest online shopping environment.

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