Will The Performance Of The Seven Wolves Men'S Clothing Acquired By "Buddha" Improve?

Fujian seven wolves industrial Limited by Share Ltd (hereinafter referred to as "

The securities code: 002029) issued a notice that it had completed the delivery of the Karl Lagerfeld project in December 8th.

According to the world clothing and shoe net, at present, the seven wolves have the equity of Karl Lagerfeld80.1% and the corresponding shareholder loans, and get the controlling rights of Karl Lagerfeld in the Greater China region (including Mainland China, Hongkong, Taiwan, Macao and Singapore).

Karl Lagerfeld (Carle Lagrange) is

Karl Lagerfeld (Lord of Buddha) is named after the international light luxury brand, the creativity of all brand products.

I am managed and controlled by Karl Lagerfeld myself.

Since its entry into China in 2013, it has operated 6 direct retail stores and 1 outlets outlets in Beijing, Shanghai and some first tier cities.

Karl Lagerfeld is still the leading designer of the internationally known luxury brand Chanel (Chanel) and Fendi (Fendi).

Seven wolves said they wanted to find a new possible profit growth point through the acquisition.

If the brand is successfully operated, it will open the window for the seven wolves to go to the market wide and light luxury clothing field, and strategically open up the seven wolf rising channel.

After all, since the peak of net profit reached 561 million yuan in 2012, the seven wolves began to go downhill.

From 2013 to 2015, 505, 681 and 519 offline stores were closed respectively.

Although the Karl Lagerfeld of this investment is famous for a long time, its operation in China has been very mild.

According to the results of Karl Lagerfeld China, its operating income from three to 2014 was 4 million 50 thousand yuan (about 26 million 800 thousand and 900 yuan), 5 million 420 thousand dollars (about 35 million 866 thousand and 900 yuan) and 4 million 960 thousand dollars (about 32 million 822 thousand and 800 yuan).

Net profit is still at a loss, losing 10 million 170 thousand US dollars (about 67 million 300 thousand yuan), 5 million 980 thousand US dollars (about 35 million 792 thousand and 700 yuan) and 3 million 590 thousand US dollars (about 27 million 356 thousand and 800 yuan) respectively.

Mainly engaged in Karl Lagerfeld brand in mainland China's retail business and brand authorized gallagh (Shanghai) trading company also can not escape successive losses.

The company's net profit in 2014 was -6461 million yuan, the net profit in 2015 was -4289 million yuan, the net profit in 2016 was -2425 million yuan, and the net profit in 2017 2017 was -837 yuan RMB 1-4.

In the report, the seven wolves pointed out that Karl Lagerfeld is still in the breeding stage of the brand, and it is excusable to fail to make profits.

Although the seven wolves in the short term can not contribute to the acquisition of KLGC, Cheng Wei hung, a senior observer in the clothing industry, seems to buy the brand of "laowai" to help promote the brand of the seven wolves. The annual promotion cost of the seven wolves is not low. This investment can arouse the attention of everyone.

"From this perspective, this investment is cost-effective."

After the completion of this paction, the seven wolves will continue to communicate with the existing team, using the "Karl Lagerfeld" brand complete product line and good brand scalability, to tap the market potential of the brand in Greater China, and to promote better integration of "European design" and "China market" through its understanding of the Chinese market.

In the retail field, the seven wolves will support the existing team to further integrate and expand the channels, try to direct the franchise, online, offline and so on different channel patterns suitable for domestic consumption habits. At the same time, the seven wolves will try to speed up the responsiveness of the supply chain. Relying on the "Karl Lagerfeld" European design team to form a suitable design and supply chain team for the Greater China region, further improve the brand product line. At the same time, relying on its own brand communication experience over the past 20 years, it will work closely with the European team to promote the brand building of "Karl Lagerfeld", thus further strengthening and consolidating the brand influence.

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